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  1. THREE new ways to help make your Savings & Retirement business run smoother
    As of August 20, 2022, EZcomplete® will include several new features that allow applications to be completed faster and easier:

    1. Prefilled Fund Transfer Form
    The transfer form will be generated with the information from EZcomplete and included in the EZcomplete signing package, saving you time.

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    2. Client eSignature Audit History and Document Download
    If you choose the e-signature option for the client, you’ll be able to download a copy of the e-signed transfer forms and the signature audit history.
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    3. Email the Client Contract Info and Fund Facts Before Signing
    You'll now be able to email Point of Sale materials (Contract & Info Folder and Fund Facts) to clients before they provide their e-signature.
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    Log in to EZcomplete today!
     
    Speak to your Regional Investment Sales Manager to learn more!



     
  2. Enhancing the Transfer Process: Equitable's New Signature Guarantee Service Equitable® is making transfers even easier with EZcomplete®.

    This enhancement will help advisors and clients by reducing the number of rejections from other institutions that need a signature guarantee. Reducing transfer rejections means less time and effort for advisors, and faster transfers from other institutions. 

    Signature Guarantees
    Equitable will now offer signature guarantees on most transfers requested through EZcomplete. 

    When is a signature guarantee not available?

    •  For entity owned accounts
    •  If a Power of Attorney is signing on behalf of an owner
    •  If the transferring account has an irrevocable beneficiary 

    Watch the quick Identity Check with Persona video or read through instructions below. 





    To offer a signature guarantee, Equitable first needs to check the identity of all owners using Persona, a third-party service provider.
    The advisor starts by selecting a signature guarantee in EZcomplete. An email link is sent to all proposed owners.


    Clients can click the link within the email to Persona's verification process.
    They will be prompted to take a picture of their photo ID and a selfie, turning their head slightly left and right by following the prompts.
    Their identity can then be confirmed in seconds.






    Sending Transfer Forms:
    •  If all owners' identities are verified, Equitable will send the transfer form with a signature guarantee stamp and the e-signature audit log to the transferring institution.
    •  If ID verification fails, clients will be prompted to try up to three times. If still unsuccessful, the transfer form and e-signature audit log is sent to the transferring institution without the signature guarantee stamp.

    Handling Issues:
    •  Advisors’ obligations to verify ID is not affected by this process; ID verification is still required.
    •  If the client times out or loses the email to access Persona, the advisor can resend the link.
    •  If the client’s name or email changes after ID verification, the advisor will need to redo the ID verification with the updated information to get a signature guarantee.

    This update strives to make processes smoother and more efficient for everyone. Just another reason to do business with Equitable. When we work together, success is mutual.

    For more information or assistance, please contact your Director, Investment Sales.

    ​​​​​​Date published: May 7, 2025
  3. Are your clients looking for more Tax-Free Savings Account contribution room?
    Good news!  With the start of the new year comes new additional contribution room.

    A Tax-Free Savings Account is a great option for clients to grow their savings with the flexibility to access their money when they need it, before or during retirement. Encourage your clients to start saving today! ­

    For more information on the options available, please click here.
     
  4. [pdf] B2B Investment Loan Application Process
  5. Grow your guarantee using resets from Equitable Life
    Did you know that many of Equitable Life®’s segregated funds contracts, including Pivotal Select™ Estate Class and Protection Class, allow for an annual reset of the death benefit guarantee? Now could be a great time to remind clients to lock-in any gains with a death benefit reset; and increase their Death Benefit guarantee to 100% of the current market value. The ability to lock-in market growth using resets is one of the differences between segregated funds and mutual funds.
     
    To complete a reset, submit the applicable investment direction form. If you have Limited Trading Authorization on file, you can sign the request on your client’s behalf*. The Investment Direction Forms are posted on EquiNet®, or can be found here (by product):
       
    Be sure to check out the “Growing your Guarantee with Resets” marketing piece which can be shared with your clients. For questions about resets, contact your Regional Investment Sales Manager today.


     
    *Advisors are required to keep notes of their conversation with their client for audit purposes when completing transactions using Limited Trading Authorization. World Financial Group (WFG) advisors are not permitted to use Limited Trading Authorization as per their agreement with WFG.
    ® and TM denote trademarks of The Equitable Life Insurance Company of Canada
     
  6. Welcome Fidelity to Equitable Life’s Pivotal Select segregated funds lineup
    Equitable Life® is pleased to welcome Fidelity to its Pivotal Select™ segregated funds lineup.
    • Equitable Life Fidelity® Special Situations Fund Select
    • Equitable Life Fidelity® Tactical Asset Allocation Income Portfolio Select
    • Equitable Life Fidelity® Tactical Asset Allocation Balanced Portfolio Select
    • Equitable Life Fidelity® Tactical Asset Allocation Growth Portfolio Select

    These new funds are available on all the Pivotal Select load types and guarantee classes, providing you and your clients with even more choice and flexibility.

    To learn more about Fidelity, click here. To learn more about the funds, click here.
     
    Speak to your Regional Investment Sales Manager today about Equitable’s segregated fund lineup.
     
     
     
     
     
     
    Equitable Life and Pivotal Select are trademarks of The Equitable Life Insurance Company of Canada.
    Fidelity and Fidelity Investments are registered trademarks of 483A Bay Street Holdings LP. Used with permission.

     

  7. [pdf] B2B Loan application process for Equitable Life of Canada
  8. Are your clients looking for more Tax-Free Savings Account contribution room?

    Good news!  With the start of the new year comes new additional contribution room. And to make it even better the Government of Canada­­­ increased the annual contribution limit. Effective January 1, 2023, the annual limit goes from $6,000.00 to $6,500.00.   
      
    A Tax-Free Savings Account is a great option for clients to grow their savings with the flexibility to access their money when they need it, before or during retirement. Encourage your clients to start saving today!­

    For more information on the options available, please click here.


    Posted: January 3, 2023
  9. EQUIMAX PARTICIPATING WHOLE LIFE – your whole life solution Recently, we made some exciting changes for Equimax Estate Builder® and Equimax Wealth Accumulator®.

    These exciting enhancements launched in February make Equimax even more robust, simpler and cost effective, to ensure it continues to be the preferred participating whole life solution for clients and advisors alike.
     
    Visit our splash page and watch our informative video to learn more and start selling the enhanced Equimax today.
     
    Plus, visit our Equimax product page on EquiNet®, then click on the Marketing Materials tab for the latest Equimax marketing materials.
     
    Need more information? Please contact your local wholesaler.



    ® and TM denote trademarks of The Equitable Life Insurance Company of Canada.
  10. Get Client Focused: Turning Compliance into Your Advantage

    Join Equitable Life and guest speaker, April-Lynn Levitt, CFP,  Business Coach, The Personal Coach, to learn how to be compliant in today’s environment and create client-focused review meetings:

    •   Understand the new requirements and the best practices for implementing the new requirements into your practice.

    •   Go beyond “ticking the boxes” to build an exceptional client experience.

    •   Learn to use your review process to stimulate referrals and update compliance documents seamlessly.

    We are pleased to provide you with a recorded version of April-Lynn Levitt’s presentation, “Get Client Focused: Turning Compliance into Your Advantage” click here

    This webinar is available in English only.

    ® denote trademarks of The Equitable Life Insurance Company of Canada.

    Posted June 6, 2023