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Why Do Business With Us

Why Equitable Life?

Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement, and group benefits solutions to meet your needs.

But we're not your typical financial services company. Here are just a few reasons to give Equitable Life a second look:

People who make a difference

Our knowledgeable team is approachable, friendly and interested in helping you. They are resourceful and motivated to find solutions that fit your needs. And they can solve problems and answer your questions quickly - usually in just one contact.

Stability you can count on

Sydney Tweed set up shop more than 90 years ago with a rented typewriter and one clerk. Now we have more than 500 employees across the country and more than $3 billion of assets under administration. We take a conservative approach to risk and we focus on long term stability and growth. So you know you're in good hands - now and in the future

A focus on you

As a mutual company, we're owned by our participating policyholders, not shareholders. So we can focus on your interests and providing you with personalized service, security and wellbeing. As well, our participating policyholders share in our success - they're eligible to receive dividends supported by our distributable earnings. We work for you.

Quality, value and choice

Whether you want to save for the future, protect your loved ones or provide your employees with health coverage, our diverse lineup of competitive Individual Life and Health, Savings and Retirement and Group Benefits products can help you achieve your financial goals with confidence.

A commitment to the community

We believe in giving back to the communities we serve and making them better, healthier and more caring places to live. We support various charitable organizations, and we provide our employees with time and opportunities to make a difference in their communities.

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