Introducing Empathy – Compassion and care at time of loss
Equitable® is proud to partner with Empathy to offer a new Loss Support benefit at no additional cost. This benefit applies to all existing life insurance policies as well as any new policies issued in the future.
What is the Empathy Loss Support benefit?
Empathy is a complimentary new benefit included with all Equitable life insurance policies. Through a user-friendly app or website experience, Empathy offers timely information, helpful tools, and compassionate support. It helps guide and support loved ones during difficult times of loss1.
Who is Empathy?
Empathy is a leading technology company transforming the way people plan for and navigate life's toughest moments. Serving more than 45 million policyholders across North America with Loss Support, Empathy currently partners with eight of the top ten U.S. life insurance carriers and handles one in five life insurance claims in the U.S. beyond the payout. With $162 million in funding from top-tier venture firms including Index Ventures, General Catalyst, Adams Street Partners, and other leading funds, as well as strategic investment from global financial institutions and Empathy Alliance partners, Empathy combines cutting-edge innovation with compassion to provide unparalleled support for bereavement, estate management, legacy planning, and more. Recognized by Apple, Google Play, and Fast Company, Empathy is revolutionizing the standard for modern care and workplace benefits. Learn more at empathy.com.
How can Empathy help?
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| Personalized guidance – Expert support to help manage estate and funeral arrangements. |
Emotional support – Resources and tools to support emotional well-being. |
Task assistance – Help with important paperwork and administrative tasks. |
Empathy builds client trust
This important benefit helps families during difficult times. Equitable truly cares about its clients and is committed to always putting their needs first.
We encourage you to highlight Empathy in your client conversations. It comes with every Equitable life insurance policy and provides valuable support when it is needed most.
Frequently asked questions
Q1. How are Equitable and Empathy related?
A1. Equitable has partnered with Empathy to support beneficiaries after the loss of a loved one. This support goes beyond the insurance benefit. Empathy helps families feel cared for and guided during a difficult time.
Q2. Who is Empathy for?
A2. Empathy is for life insurance beneficiaries and families who are grieving and need help during a time of loss. It’s there to support loved ones when they need it most.
Q3. What can Empathy help with?
A3. Empathy can help with both emotional and practical needs. This includes funeral planning, managing accounts, estate related tasks, and grief support. It provides clear next steps, so beneficiaries don’t feel overwhelmed.
Q4. Is Empathy part of the KINDTM benefit package also included in Equitable policies?
A4. No, Empathy is a separate app and web-based loss support benefit. The KIND program provides various financial supports to beneficiaries, including the Compassionate Advance, Snap Advance and Bereavement Counselling benefit. To learn more about the KIND benefit, click here.
Q5. How much does Empathy cost?
A5. Empathy is included at no extra cost with all Equitable life insurance policies.
Q6. How do beneficiaries access their Empathy account?
A6. Once a claim is initiated, we will help them to register and connect to Empathy services online or through the mobile app.
Q7. How does Empathy support families in grief?
A7. Empathy offers compassionate, personalized support and trusted grief resources. Families can move at their own pace, knowing someone is there to listen and help.
Q8. Does Empathy include human support or is it only digital?
A8. Yes. Empathy includes access to human support. A dedicated Care Manager from Empathy’s Care Team will guide the beneficiary to the support that they need.
Q9. What features are accessible through the Empathy mobile app2?
A9. Empathy provides a personalized care plan, access to a dedicated Care Manager from Empathy’s Care Team, help with paperwork and accounts, and grief resources3.
Q10. Does the beneficiary have to use the Empathy Loss Support benefit when a claim is initiated?
A10. No. The benefit is optional and available if and when beneficiaries choose to use it.
1This loss support benefit is provided by Empathy and is available to all Equitable life beneficiaries aged 18+ years and residing in Canada. Equitable does not have access to the information provided to Empathy and is not responsible or liable for the services provided by Empathy. Empathy does not represent Equitable nor have the right to bind Equitable. Equitable may modify access to or discontinue offering the Empathy service at any time.
2The Empathy mobile app and Empathy Loss Support services are only offered in Canada, USA, and UK.
3The Empathy app and Care Team provide guidance and support tailored to Empathy's understanding of your needs. Empathy does not provide legal, medical, financial, or accounting advice, nor does Empathy provide mental health diagnosis or treatment. We recommend consulting a professional on such matters.