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Equitable's secure site for our Advisors

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Individual Insurance

Juvenile insurance is a gift that keeps on giving

Life insurance may not come wrapped with a ribbon, but it can be a perfect gift to provide a child with a lifetime of protection. Equimax® whole life insurance provides permanent coverage, with several benefits: • Insurability – lock in permanent insurance protection for life while a child is young and healthy. • Affordability – it is cost-effective to purchase a life insurance policy for a child and lock in a guaranteed premium at children’s rates. • Cash value – Equimax has a guaranteed minimum cash value outlined in the contract. It can also accumulate tax-advantaged, non-guaranteed dividends1. As the cash value of the policy increases over time, the child can use the cash value to help pay for life’s milestones or emergencies. Protecting a child’s future with life insurance today can be a gift that keeps on giving for all their tomorrows. Ask your wholesaler about Equimax whole life insurance for children. 1Dividends are not guaranteed and are paid at the sole discretion of the Board of Directors.

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Individual Wealth

Notice of MER revision on Equitable GIF

We have incorrectly displayed MERs for four Equitable GIFTM funds. We have corrected these errors and apologize for this oversight. Impacted Funds Equitable Vanguard Canada Index ETF  Equitable Vanguard Canadian Aggregate Bond Index ETF  Equitable Invesco NASDAQ 100 Index ETF  Equitable Invesco S&P 500 Equal Weight Index ETF  All forms and Fund Facts have been updated and are available on EquiNet®. Please use these versions going forward and discard any paper copies of Equitable GIF Fees and Fund Codes (form #2256).

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Who we are

Transcript for: Why Equitable video

When we come together, great things follow. The world is better when we harness the power of togetherness to forge collective purpose. At Equitable this is more than just a feeling, it's a mindset. Driving our behaviors, decisions, and actions to power Equitable outcomes. It's how we show up daily. Committed to be at our very best to support Canadians, today and for all tomorrows to come. And our unique structure enables us to focus all our efforts towards improving the financial well-being of those we serve; our clients, partners and community. For over a century we have delivered on our promise to be there for Canadians. We believe that now it is more important than ever that we invest further to recommit our path of being a mutual and to welcome all to join in the shared benefits of living an equitable life. Today we introduce our new look. This fresh look signifies that wherever you are in your life journey, Equitable remains focused on you. We are employees. We are partners. We are clients. Together, over 1 million strong, harnessing the power of togetherness.

The power of together

At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.