Welcome to EquiNet
Equitable's secure site for our AdvisorsWelcome to EquiNet
Equitable's secure site for our AdvisorsWhat's New
Individual Insurance
Equitable’s DSIR leads the way
Equitable® offers a 6.40% dividend scale interest rate (DSIR) – the best in our industry1. But our DSIR is only one of the many benefits of choosing Equitable!
Why choose Equitable?
• Equitable proudly leads the way: We are the #1 seller of PAR whole life policies in Canada2!
• Our top DSIR: Helps clients save for the future and builds lasting value.
• Our Canadian heritage: Established in 1920, we are 100% Canadian-owned, based in Canada and dedicated exclusively to serving the needs of the Canadian market.
• Our financial strength & growth momentum: We invest with care, keeping clients’ savings safe and growing over time.
• Our mutuality: As a mutual, our clients come first – and eligible clients share in our success through dividends3.
• Our service & support: We offer great service, easy-to-use digital tools, and support at every step, making Equitable a trusted choice for clients and advisors alike.
In client meetings, be sure to share these outstanding benefits with clients. Doing so can demonstrate real value and boost your sales.
Questions? Reach out to your Equitable wholesaler or visit EquiNet. We’re ready to help you succeed.
Resources:
The Power of Together (Video)
5 Reasons to choose Equitable (1271)
Dividend Scale Announcement - 2024/2025
1 Source: Latest posted DSIR data on competitor websites – 2025.
2 Source: LIMRA – Canadian Individual Life Insurance Sales Participant Report - Q4 2024.
3 Dividends are not guaranteed and are paid at the sole discretion of the Board of Directors. To learn more about our dividend policy and participating account management policy, please visit www.equitable.ca/en/already-a-client/dividend-information/
1 minute read
Individual Wealth
Let’s “Talk Money”: November is financial literacy month
This November, we’re joining the Financial Consumer Agency of Canada’s national campaign to help Canadians feel more confident about money. This year’s theme is “Talk Money”, and it’s all about normalizing money conversations.
Talking about money— including topics like saving, budgeting, or dealing with debt—can feel hard. But when we speak up, we help reduce stress and build stronger financial habits. As advisors, you can lead the way by starting these conversations with clients.
How you can help
Start the conversation: Ask clients about their goals and worries.
Share tools: Use Equitable® Individual Wealth calculators and learning modules to help guide conversations.
Support wellness: Money stress affects mental health. Be a calm, helpful voice.
What’s next?
Watch for more Financial Literacy Month updates throughout November. We’ll be sharing tips, tools, and conversation starters to help you connect with clients and support their financial journey.
Let’s help Canadians take small steps toward better financial futures — one conversation at a time.
1 minute read
Individual Insurance
Individual Wealth
Group Benefits
Who we are
The power of together
At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.