Welcome to EquiNet
Equitable's secure site for our AdvisorsWelcome to EquiNet
Equitable's secure site for our AdvisorsWhat's New
Individual Insurance
A good time to talk about Equitable whole life insurance
Equitable’s participating whole life insurance, Equimax®, can be a good choice for clients who want:
• Long-term guarantees.
• A tax-friendly way to build wealth.
• A way to leave money behind for loved ones.
Markets are still uncertain, and many clients want financial options they can count on. This makes now a good time to talk about the value of participating whole life insurance. Advisors can recommend Equitable with confidence. The dividend scale interest rate has stayed at 6.40%, which shows the strength and stability of the participating account.
Why talk about Equitable whole life insurance today?
• Lifetime protection with guaranteed values. Clients get permanent insurance coverage and guaranteed cash values that can grow over time.
• Growth potential through the participating account. Eligible policies may receive dividends.1 These dividends can help clients build value over time and support estate, retirement, and wealth transfer goals.
• Tax-friendly growth. Whole life insurance can help clients build wealth inside a permanent insurance plan.
• Estate and legacy planning. The money paid from the policy can help protect an estate, support charitable giving, or provide an inheritance in a tax-friendly way.
Why Equitable?
• Equitable proudly leads the way. We are the #1 seller of participating whole life policies in Canada!2
• We have great online advisor tools. EquiNet, Equitable’s advisor site, is bilingual and gives you quick access to the tools and information you need. You can find EZcomplete® online applications, administrative forms and processes, sales illustrations, marketing materials, and more.
• We’re committed to our policyholders. At Equitable, our mutual status helps us focus on our policyholders and the promises we make to them.
1 Dividends are not guaranteed. They could change based on how well the investments do, how many claims are made, and other factors. Dividends are paid at the sole discretion of the Board of Directors.
2 LIMRA International Canadian Individual Life Insurance Sales Participant Report as at Q1 2026.
1 minute read
Individual Wealth
Eligibility rules for a First Home Savings Account
FHSA contribution rules are straightforward but sometimes easy for clients to misunderstand. For example, while clients can contribute to a spouse or partner’s FHSA, their own tax deduction is still capped at $8,000 per year.
That distinction can have a real impact on how couples structure their savings. Without the right guidance, they may assume they’re reaping greater tax benefits when they’re not. This is where your value as an advisor comes into play.
By helping clients coordinate contributions and align them with their broader tax and savings strategy, you can turn a simple rule into a more effective plan.
As you continue FHSA conversations this summer, this is a good opportunity to reconnect with clients and clarify how contribution strategies work, especially for couples planning together.
From May 1 to August 31, 2026, certain FHSA actions — opening an account and every contribution — earns an entry into Equitable’s Grow Your Way Home contest. Supporting clients is simple with EZcomplete® and EZtransact®.
Speak to your Director, Investment Sales for more information and help guide clients through FHSA benefits, contribution strategies and simple ways to automate their savings throughout the summer. Together, you can help them move confidently toward their first home purchase.
Equitable’s Grow Your Way Home contest: No purchase necessary. Contest period is May 1, 2026 to August 31, 2026. Enter by: opening an Equitable FHSA during the Contest Period; making a deposit to your Equitable FHSA during the Contest Period; or submitting a no-purchase entry. Two prizes of $8,000 each to be drawn on September 21, 2026 will be awarded to clients. The servicing advisor for the contract to which the selected entrant made the deposit is also an eligible winner and will receive a $1,000 prize. Open to legal residents of Canada of the age of majority. Odds of winning depend on number of eligible entries received during the Contest Period. For full contest rules, including no-purchase method of entry, see the full contest rules.
Date posted: July 16, 2026
1 minute read
Individual Insurance
Individual Wealth
Group Benefits
Who we are
The power of together
At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.