Among the most competitive in the market Equitable® is wrapping up 2025 with our new term rates effective November 22, 2025. Many Canadians view life insurance as unaffordable, with 34% saying cost is the top reason they go without coverage.1 Our new term rates are designed to help address these concerns. They offer flexible and affordable options to help clients get the protection they need.     1 Investment Executive at Survey finds affordability, lack of trust, barriers to buying life insurance | Investment Executive  What’s New: Updated premium rates for Term coverage, included on: • Term 10, Term 20 and Term 30/65 plans • Including Term Riders on Critical Illness (CI), Whole Life (WL), Equitable Generations® Universal Life (UL) and Equation Generation® IV Universal Life View our Transition Rules for all the details on processing your applications.      New term rate highlights*: *Effective November 22, 2025. Our term rates ranked among the best on LifeGuide when compared against top carriers in key markets. Check out our new term rates for yourself. Run quotes monthly (versus annually) for our best term rates. Contact your Equitable wholesaler today to learn more!