Welcome to EquiNet

Equitable's secure site for our Advisors

Welcome to EquiNet

Equitable's secure site for our Advisors

What's New

Individual Insurance

Proudly Canadian - Protecting today. Preparing tomorrow.

As we look back on the Canada Day celebrations from last week, it is a good time to think about what it means to be a Canadian company. Equitable is built by Canadians, for Canadians. From coast to coast, we have helped people protect what matters most. Our life insurance solutions are designed to meet the needs of people across the country: • Term life offers simple, low‑cost protection. • EquiLiving® critical illness provides support in case of a serious illness. • Equimax® participating whole life provides lifelong coverage with steady value. • Equitable Generations™ universal life gives flexible options and the chance for growth over time. Our strong financial position means Canadians can count on us over the long-term. Thank you for your partnership as we work together to help Canadians build lasting financial security.

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Individual Wealth

A good time to look at the Equitable Money Market Fund

Whether clients are looking for a short-term cash savings solution or are interested in funding a dollar cost averaging strategy, the Equitable Money Market fund may be an ideal solution. With a current yield to maturity of 1.47%*, the fund provides maximum income through short-term investments consistent with preservation of capital and liquidity. And advisors earn the full commission upon deposit on funds used for a dollar cost averaging strategy. For more information check out Equitable Money Market Fund or contact your Director, Investment Sales. * As of June 22, 2026, net of fees. Applicable to Pivotal Select and Equitable GIF contracts. Yield to Maturity: The market value weighted average yield to maturity includes the coupon payments and any capital gain or loss that the investor will realize by holding the bonds to maturity. ™ or ® denote registered trademarks of The Equitable Life Insurance Company of Canada. Date posted: July 6, 2026

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Who we are

Transcript for: Why Equitable video

When we come together, great things follow. The world is better when we harness the power of togetherness to forge collective purpose. At Equitable this is more than just a feeling, it's a mindset. Driving our behaviors, decisions, and actions to power Equitable outcomes. It's how we show up daily. Committed to be at our very best to support Canadians, today and for all tomorrows to come. And our unique structure enables us to focus all our efforts towards improving the financial well-being of those we serve; our clients, partners and community. For over a century we have delivered on our promise to be there for Canadians. We believe that now it is more important than ever that we invest further to recommit our path of being a mutual and to welcome all to join in the shared benefits of living an equitable life. Today we introduce our new look. This fresh look signifies that wherever you are in your life journey, Equitable remains focused on you. We are employees. We are partners. We are clients. Together, over 1 million strong, harnessing the power of togetherness.

The power of together

At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.