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Equimax Estate Builder® reprice

Make Equimax the product of choice for your clients’ whole life insurance needs.

Competitive in the older market
  • Equimax Estate Builder will be competitive in the older market (ages 60 to 70) for single life (including rated); and will continue to be competitive on joint last-to-die (including rated).
 
Competitive in traditional markets
  • Equimax Estate Builder will continue to offer some of the most competitive rates in key markets including children; middle-income family (aged 35 to 55); and high net worth.
 
A closer look at the changes
 

 		 Competitive in the older market (Ages 60 - 70)
 
  • On death benefit at age 80+
  • Cash values also improved and compete at duration 20+
  • Also compete well when rated
  • Compete better on non-smoker
  • Compete well on rated cases for both 20 pay and life pay
 

 		 New pricing on joint last-to-die
 
  • No longer based on single life pricing using an equivalent single age (ESA)
  • Will be issued using a joint age
  • Compete on death benefit
    • More so on 20 pay than life pay
  • Compete well if lives are rated
 
If a life is declined by underwriting:
 
  • Will no longer be issued using rates that apply solely to the healthy life
  • Will use a joint age that accounts for the declined rating
  • EDO now available
  • Also applies to new issues of Wealth Accumulator
 
More options for rated Equimax Estate Builder joint last-to-die policies
 
  • Ability to illustrate joint last-to-die where one life is declined
  • Excelerator deposit option (EDO) can be added
  • Competitive where lives are rated or declined
 
Children’s market:
 
  • Competitiveness of cash values and death benefits is relatively unchanged
  • 2% average increase in premiums
    • Coverage remains affordable
 
 
 
 
Middle income family market (ages 35 – 55)
 
20 pay Life pay
  • Minimal changes to premiums for non-smokers
  • Premium increases for smokers
  • Changes to cash values and death benefit; continues to compete well
  • Reduced premiums for
    non-smokers
  • Premium increases for smokers
  • Changes to cash values and death benefit; continues to compete well
High net worth market:
 
  • New $1,000,000 rate band
 
 
 
 
 
 

Ask your Equitable Life® Regional Sales Manager about Equimax today.
Make Equimax® your first choice for your clients’ whole life insurance needs.