Choosing the right funds

Understanding the Investor Profile Questionnaire: Why it matters.

The Investor Profile Questionnaire is a valuable tool designed to help clients clarify their investment goals, time horizon, and comfort level with risk. By completing this questionnaire, clients gain a clearer picture of their financial objectives and how best to achieve them. For advisors, it is more than just a helpful guide—it is a regulatory requirement. You are expected to demonstrate the rationale behind your investment recommendations and this questionnaire supports you in ensuring those recommendations are suitable and aligned with a client’s unique profile. 

Want to learn more? Explore Equitable’s Investor Profile Questionnaire (Form #2272). 

Looking for fund options and performance?

You can find a comprehensive list of our segregated funds along with their recent performance by clicking here. This resource helps you and your clients make informed decisions based on historical data and current trends.

For more details, go online to, equitable.ca/fundfacts.

Equitable’s approach to investment management

At Equitable, we are committed to delivering secure investments with competitive and consistent returns. We follow disciplined investment guidelines and apply prudent risk controls to protect clients’ portfolios. We have partnered with some of the industry’s most respected investment management firms—chosen for their proven track records and strategic approaches. These alliances allow us to offer clients access to world-class expertise and diversified investment strategies, ensuring their portfolios are built for long-term success.

To learn more, refer to Equitable’s expanded fund lineup. 

Need segregated fund codes?

A complete reference document listing all current segregated fund codes for Equitable’s Guaranteed Investment Funds. See Equitable’s GIF Fees and Fund Codes (Form #2256).

Understanding Management Expense Ratios (MERs) and guarantee fees

When investing in a segregated fund, clients pay a MER—a fee charged directly to the fund that covers investment management, taxes, and basic insurance guarantees. MERs vary by fund and are detailed in the Equitable’s Guaranteed Investment Funds Advisor Guide (Form #2230). For Estate and Protection Class contracts, an additional guarantee fee is charged separately from the MER. This fee is deducted from the contract’s fund value and appears in the transaction history section of the client’s statement. Importantly, it does not reduce the maturity or death benefit guarantees.
For more information, refer to Equitable’s Gif Fees and Fund Codes (Form #2256).