AI – Not a replacement for good judgement

When it comes to AI, clients’ interests come first   

Artificial intelligence, or AI, is changing how we work in Canada. It helps us do things faster, makes talking to others easier, and takes care of many daily tasks. As of mid-2025, studies show that more than 68% of Canadian financial firms — including about 15,000 advisors and 2,500 agencies — have already started using AI to stay ahead, reach clients, and handle routine tasks.^_1,2

For financial advisors, AI can be useful and exciting, as long as it’s used wisely and always with client privacy and regulatory compliance in mind.

AI can make your day-to-day work easier but use it with care:
• Know the risks as well as the rewards
• Remember, AI is a tool —it can’t replace your expertise and good judgement!
• When using AI, always protect client privacy and follow the rules

AI is changing how we all work. To help you keep up, we encourage you to stay up to date with industry news and tips about AI. For example, the following recent news article has some helpful tips on using AI safely and effectively in your practice: Using artificial intelligence can pose risks for advisors

When you use AI, stay vigilant and informed, use your good judgement—and always put the client’s interests first.



¹Canadian Artificial Intelligence Business Adoption Survey 2025, Finance and Technology Insights Canada.
²Financial Advisors & Agency Technology Integration Report, Canadian InsurTech Analytics, July 2025.