Empathy – Life doesn’t pause for grief

Did you hear? In March, Equitable added its Empathy Loss Support benefit¹ to all new and existing individual life insurance policies. Empathy is a digital bereavement support platform. It helps families navigate life after a loss with caring guidance and practical tools.

•  Instant: Beneficiaries can start using Empathy Loss Support services on the mobile app or web as soon as they start a life claim^1,2.
•  Personalized: Step-by-step help is available with plans, paperwork, and tough decisions. Caring professionals provide real-person support³. 
•  Supportive: Empathy enhances the advisor’s role and helps build stronger client relationships.
•  Included: Empathy comes with all individual life policies at no added cost.

With Empathy, Equitable continues its promise to always put clients first. We help families get the support they need during their most challenging times.

Watch the Empathy video.






Learn more about Empathy.
Contact your Equitable wholesaler with any questions.


¹This loss support benefit is provided by Empathy and is available to all Equitable life beneficiaries aged 18+ years and residing in Canada. Equitable does not have access to the information provided to Empathy and is not responsible or liable for the services provided by Empathy. Empathy does not represent Equitable nor have the right to bind Equitable. Equitable may modify access to or discontinue offering the Empathy service at any time.  
²The Empathy mobile app and Empathy Loss Support services are only offered in Canada, USA, and UK.
³The Empathy app and Care Team provide guidance and support tailored to Empathy's understanding of your needs. Empathy does not provide legal, medical, financial, or accounting advice, nor does Empathy provide mental health diagnosis or treatment. We recommend consulting a professional on such matters.