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Equitable’s Grow Your Way Home contest

Equitable’s Grow Your Way Home contest


From May 1 to August 31, 2026, clients who open an Equitable FHSA, make an FHSA contribution, or set up recurring FHSA deposits are automatically entered into Equitable’s Grow Your Way Home contest. A simple way to reconnect, re‑engage and help guide clients on their journey to home ownership.  


Why this matters for your business 

Use the contest as a reason to reach out: 

  • Re‑engage clients who haven’t contributed recently 

  • Encourage recurring deposits tied to paydays 

  • Introduce the FHSA to younger clients or first‑time buyers 

  • Support clients planning to use tax‑refund funds 

 


What clients and advisors can win. 

There will be two prize draws: 

  • Two winning clients will receive $8,000. 

  • Each winning client’s advisor receives $1,000. 

See here for full contest rules and details. 
 

How clients earn entries 

We’re rewarding actions that help build real progress: 

  • New FHSA contracts 

  • One‑time deposits 

  • Automated monthly or bi‑weekly contributions 


Key Dates 

Contest window: May 1 – August 31, 2026 

Draw date: September 21, 2026 

 

How to Enter 

Submitting contributions is quick and easy: 

  • Use EZcomplete® to open new accounts or process contributions. 

 

Make the most of it 

Your Director, Investment Sales can help you build a tailored outreach plan, share conversation starters and identify high‑potential clients to engage throughout the summer. It’s a simple, effective way to spark FHSA activity and strengthen client relationships all season long. 

 

® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.  

Equitable’s Grow Your Way Home contest: No purchase necessary. Contest period is May 1, 2026 to August 31, 2026. Enter by: opening an Equitable FHSA during the Contest Period; making a deposit to your Equitable FHSA during the Contest Period;  or submitting a no-purchase entry. Two prizes of $8,000 each to be drawn on September 21, 2026 will be awarded to clients. The servicing advisor for the contract to which the selected entrant made the deposit is also an eligible winner and will receive a $1,000 prize. Open to legal residents of Canada of the age of majority. Odds of winning depend on number of eligible entries received during the Contest Period. For full contest rules, including no-purchase method of entry, see the full contest rules.