A year of celebration - 100 years of protecting what matters most to Canadians

 A year of celebration - 100 years of protecting what matters most to Canadians
We’re proud to be celebrating 100 years of experience in the insurance industry. Over the last 100 years, through significant historic and financial challenges – two World Wars, the Great Depression, economic crises in the 80s and 90s, regulatory challenges and significant growth and expansion in the face of stiff industry competition – Equitable Life of Canada® has become one of Canada’s largest and most financially stable mutual companies. 
2020 marks our 100th anniversary and we want to thank everyone who has been a part of this journey. A special 100th anniversary website, www.equitable100.ca, highlights the company’s historic milestones and shares information about the anniversary-related activities. Special celebrations will be taking place including:
  • The Equitable Gives Back Contest that will award five charitable organizations in Canada a grant of $10,000 each based on their winning entries;
  • The $100 a day giveaway where randomly selected clients will receive $100. In addition, there will be three grand prizes awarded to randomly selected clients at the end of the year; and
  • The 100th Anniversary Legacy Donation, that will be announced in May, to an organization in  Waterloo Region that helps strengthen our community.
You provide us with the support we need to keep our promises to Canadians. We’ve built Equitable Life® together over the last 100 years and, together, we’ll thrive for the next 100. We’re proud of our past, and we’re excited for the future as we begin the next chapter for Equitable Life of Canada.
® denotes a registered trademark of The Equitable Life Insurance Company of Canada.