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Final Weeks: Help clients build home-buying momentum with one FHSA contribution at a time

Final Weeks: Help clients build home-buying momentum with one FHSA contribution at a time

 

The countdown is on. With just weeks remaining in Equitable's Grow Your Way Home contest, now is the perfect time to reconnect with clients and help them make meaningful progress toward their first-home goals. 

 

Until August 31, 2026, clients who open an FHSA or make a contribution to their Equitable FHSA are automatically entered into the contest. It's a simple way to encourage consistent saving while adding excitement to the home-buying journey. 

 

Why this matters for your business 

This contest gives you a timely reason to reach out, reconnect and support clients with smart saving strategies. It creates a natural opportunity to: 

 

  • Re-engage clients who have not contributed recently. 

  • Encourage recurring deposits aligned with payroll cycles. 

  • Introduce the FHSA to first-time homebuyers and younger savers. 

  • Support clients looking to maximize contribution opportunities before year-end. 

 

Key dates 

Contest closes: August 31, 2026 

Prize draw: September 21, 2026 

 

Easy ways to help clients participate 

Submitting contributions is quick and easy: 

  • Use EZcomplete® to open new accounts or process contributions. 

  • Use EZtransact® for ongoing client transactions. 

 

Every eligible contribution you process gives clients another opportunity to win and another step toward homeownership. Make the most of the final stretch!  Your Director, Investment Sales can help you identify opportunities within your client base, provide conversation starters and support outreach efforts as the contest comes to a close. 


Don't miss this final opportunity to spark FHSA conversations, strengthen client relationships and help clients build momentum toward purchasing their first home. 


® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.    

Equitable’s Grow Your Way Home contest: No purchase necessary. Contest period is May 1, 2026 to August 31, 2026. Enter by: opening an Equitable FHSA during the Contest Period; making a deposit to your Equitable FHSA during the Contest Period; or submitting a no-purchase entry. Two prizes of $8,000 each to be drawn on September 21, 2026 will be awarded to clients. The servicing advisor for the contract to which the selected entrant made the deposit is also an eligible winner and will receive a $1,000 prize. Open to legal residents of Canada of the age of majority. Odds of winning depend on number of eligible entries received during the Contest Period. For full contest rules, including no-purchase method of entry, see the full contest rules.