What’s the story behind Equitable’s new brand?

We are excited to share some more insight into the news of Equitable’s new brand.
 
Our new brand isn’t just a logo change.
Our new brand reflects our deeply rooted dedication to our clients. Over the next year, we will make the transition to our refreshed look.  The new brand illustrates our focus on strong partnerships and making it even easier for you to do business with us. 
 
Check out the Beyond the Logo video featuring our executive team sharing how the new brand embodies our commitment to advisors.
 
We’ll provide more details on the changes we’re making, and we welcome you to join in the journey. Please reach out to your Equitable point of contact or visit equitable.ca to learn more.

Posted December 4, 2023