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Welcome to Cindy Shirley our new Vice President, Chief Underwriter & Claims
Today, we are pleased to share some exciting news with you. Cindy Shirley, a seasoned industry expert, has joined Equitable Life® as our new Vice President, Chief Underwriter & Claims.
With over 20 years of experience in risk selection within the Canadian individual life insurance sector, Cindy brings a wealth of underwriting knowledge to our organization. Her impressive background in individual and data-driven underwriting is a perfect fit for Equitable’s Individual Leadership team.
Cindy's passion for Underwriting is contagious and she looks forward to supporting you, our valued advisors – and our clients. Her exceptional leadership is complemented by her expertise in both high-volume underwriting and the customized large-case market – areas of increased focus for us at Equitable in the coming year.
We genuinely believe that Cindy’s addition to our team will not only enhance Equitable, but also strengthen our partnership with you.
Thank you for your business and the continued trust you place in Equitable Life!
Warm regards,
Donna Carbell | EVP, Individual Insurance Division
® denotes a registered trademark of The Equitable Life Insurance Company of Canada.
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Changes to Equitable’s Universal Life fund names
Effective November 15, 2025, we changed the name of the funds being tracked for the following Equitable® linked interest options. These changes apply to both our current and legacy universal life solutions as indicated below.
Linked interest option Current name of fund being tracked New name of fund being tracked Applicable insurance solutions Canadian Bond Equitable Life Active Canadian Bond Fund Internal Linked Equitable Bond Internal Linked Equitable GenerationsTM, Equation Generation® IV, EquiLife® and Equation Generation III Canadian Balanced Portfolio Equitable Life Active Balanced Portfolio Select Equitable Balanced Equitable Generations Canadian Equitable Generations, Equation Generation IV, EquiLife, Equation Generation III and Equation Generation II Canadian Neutral Portfolio Equitable Life Active Balanced Income Portfolio Select Equitable Income Equitable Generations Global Equity Portfolio Equitable Life Active Balanced Growth Portfolio Select Equitable Growth
Effective November 15, 2025, we changed the names of the following segregated funds tied to some of our legacy universal life products as indicated below.
Current name of segregated fund New name of segregated fund Applicable products Asset Allocation Fund Equitable MFS Balanced Equation and Direction 2000 Plus Active Canadian Bond Equitable Bond Canadian Stock Fund Equitable MFS Canadian Equity Plus Money Market Fund Equitable Money Market Accumulative Income Fund Equitable MFS Canadian Fixed Income Direction 2000 Common Stock Fund Equitable MFS Common Stock
Only the above funds’ names have changed. No fundamental changes have been made to the funds. - [pdf] The Approach to Suitable Sales - Reference
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