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  1. Life changes and so do clients’ insurance needs We’ve enhanced our partial conversion option with Equitable Term Life Insurance

    At Equitable®, we understand that as life changes, so do your clients’ insurance needs. That's why we're excited to introduce enhanced flexibility in our partial conversion feature with a term rider carryover.

    What’s changed?

    1.    Partial conversions are available for both term standalone plans and term riders. Previously, partial conversions were limited to term standalone plans only.

    2.    Clients can choose any term plan for the rider carryover, regardless of the original term plan: T10, T20, T30/65. Previously, the term rider carryover had to match the original term coverage plan type.

    As always, the term rider is carried over at the client’s current age, with rates based on the conversion date.

    As life evolves, count on Equitable to provide solutions that adapt with your clients. 


    Learn more

    For more information, please consult the Equitable Term Life insurance admin guide.
  2. Advisor Guide
  3. Unique solution can help your business grow in the group benefits market Are you ready to grow your business in the group benefits market? Then the Equitable EZBenefits™ experience should be on your radar.

    Join our online session May 22, at 1 p.m. ET and learn why companies with two to 25 employees are choosing this unique solution. Reasons like affordability, sustainability, and how easy managing the plan is for their members and administrators.

    We’ll also explore its features:
    • Plan design options for various needs and budgets
    • Embedded health and wellness services
    • Built-in HR support services
    • ‘EZ’ process for rapid quotes, hassle-free plan implementation and renewals
    • Dedicated advisor concierge service

    A question-and-answer (Q&A) period will follow the presentation.

    Register here to attend our session.




    ® and TM denote trademarks of The Equitable Life Insurance Company of Canada.
     
  4. New flexibility with Equitable’s Term Exchange option Great news! Equitable® has just added our Term 30/65 plan as an option for term exchanges! This gives clients greater flexibility to choose a term plan that can adapt to their specific needs. 

    Clients can exchange their Equitable 10-year or 20-year term plans to a Term 30/65 plan as their financial needs change – without additional underwriting.

    What you need to know:

    •    A term plan that is a result of an exchange option cannot be exchanged again
    •    Exchange is available between the 1st and 5th coverage anniversary. 
         o    Only up to the insured’s 65th birthday for exchange to T20
         o    Only up to the insured’s 55th birthday for exchange to T30/65
    •    To request a term exchange, use the Term Exchange form.

    For additional information, refer to the Term Advisor Admin Guide on EquiNet®,  or contact your Equitable wholesaler.

    ® or TM denotes a trademark of The Equitable Life Insurance Company of Canada.
  5. Spring update and dividend scale for 2025/2026
    Good news! The Equitable® Board of Directors has approved continuing our current dividend scale for the period of July 1, 2025, to June 30, 2026.

    • The interest rate* we use to decide the dividend scale will stay at 6.40%.
    • Other factors used to decide the dividend scale will stay the same.
    • The interest rate for policies with dividends on deposit will stay at 3.50%.
    • The interest rate for most policy loans will stay at 6.50%. This applies to both new and existing policy loans, and automatic premium loans. It specifically applies to Equimax® policies with a 9-digit policy number that starts with either "3" or "8". Older policies may have different loan rates as they are based on the prime interest rate.

    *The dividend scale interest rate (DSIR) is different from the participating account (PAR) rate of return. The DSIR smooths out the ups and downs of the participating account experience. The PAR rate of return is the return on the investments in the participating account over the calendar year.

    Need more information?
    Did you miss our Spring Update & 2025 Dividend Scale Announcement?
    Watch it now:

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  6. Recent Updates
  7. Switches and surrenders
  8. [pdf] Building a stronger investment portfolio with participating whole life (supplemental)
  9. Introducing Equitable Guaranteed Investment Funds


     

    We’re excited to introduce the next evolution of the product advisors know and trust most. You made segregated funds our #1 wealth solution. Now, we’ve made it even better with enhancements designed to help power your growth and help deliver even more value to clients.

    Discover Equitable Guaranteed Investment Funds™

    • More choice & flexibility when it comes to our investment fund lineup

    • Better pricing advantages including the option for clients to group account values together within a household

    • New features & tools like asset rebalancing to make portfolio management easier

    Individual Wealth is in growth mode — and advisors like you are the reason why.

    If you were already offering our segregated funds to clients or were on the fence about segregated funds altogether, there’s never been a better time to explore Equitable Guaranteed Investment Funds.

     

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    Have questions or want a walkthrough? Our team is here to support your success every step of the way. Meet the team.