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  1. Critical Illness Path to Success Program Instructions
  2. Exchanges
  3. New! Performance and perspective participating fund report
    Performance and perspective is a powerful new resource at your fingertips! It supports client conversations about Equitable’s participating fund. It’s designed to give you a transparent view of 2025 participating fund performance to help you explain long term value simply, and position Equimax® participating whole life as a long term solution, not just a product. 

    View the Performance and perspective report:
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    Reasons to use Performance and perspective
    •      It helps you explain with clear visuals how the participating fund is managed, not just how it performed.
    •  It strengthens your conversations and builds client confidence by showing the participating fund asset mix, historical performance and long term approach all in one place.

    Why this matters to clients
    •  They get transparency into where the participating fund assets are invested.
    •  They can see how participating solutions are managed over time, not year to year.
    •  They gain confidence in long term planning decisions, supported by facts.

    Questions? Contact your wholesaler for more information.
  4. [pdf] Pivotal Solutions Fund Facts
  5. Important Information Regarding FHSA Contributions Many clients have already taken advantage of Equitable’s First Home Savings Account (FHSA), available on Pivotal Select™ Investment Class (75/75) and Pivotal Select Estate Class (75/100).
     
    Below, we answer questions we have received regarding cut-off dates for 2023 FHSA contribution tax receipts.

    1. The client submitted an application with a deposit before 11:59 p.m. ET on December 29, 2023. Will they get a 2023 FHSA contribution tax receipt?
    Yes, the client will receive a 2023 FHSA contribution tax receipt.

    2. The client submitted an application with a deposit on December 30 or 31, 2023. Will they get a 2023 FHSA contribution tax receipt?
    No, the client will not receive a 2023 FHSA contribution receipt. The client’s deposit will be made effective the next business day, January 2, 2024. The client will receive a FHSA contribution tax receipt for the 2024 tax year.

    However, since the client signed the application on or before December 31, 2023, they are eligible to take advantage of the 2023 contribution room in 2024 (up to $16,000 total*).



    3. The client submitted an application with a deposit after January 1, 2024, but it was signed on or before December 31, 2023. Will they be eligible for the 2023 contribution room?
    Yes. Any FHSA application received on or before 4:00 p.m. ET on January 12, 2024 that was signed on or before December 31, 2023 will be eligible to take advantage of the 2023 contribution room in 2024*.

    4. The client received a confirmation letter stating their deposit was effective in January, but the application and contribution was submitted on or before December 29, 2023, will they receive a 2023 tax receipt for their contribution?
    Yes, if the client received a confirmation letter stating their deposit was effective in January but the application and deposit was received at Equitable® on or before December 29, 2023, they will receive a 2023 tax receipt for their contribution. We are currently updating any impacted FHSA policies to reflect a December trade date. The client will receive a revised confirmation letter reflecting the December trade date.

    5. When will 2023 FHSA contribution tax receipts be issued?
    FHSA contribution receipts for the 2023 tax year will be mailed to clients by February 29, 2024.

    If you have further questions,  please contact your Regional Investment Sales Manager or one of our Client Services Representatives at 1.866.884.7427.  
     
    *Clients must consider all eligible FHSAs with any other institutions to determine their remaining contribution room.
     
    ® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada.

    Posted January 2, 2024
  6. Turn ‘time in the market’ into client momentum


    If clients are saving for a first home, contribution frequency matters. A simple compounding lesson helps them understand why bi‑weekly FHSA deposits can build balances faster than monthly contributions and gives you a natural bridge to Equitable’s Grow Your Way Home contest this summer.


    Reinforce that bi‑weekly vs. monthly is about time in the market and consistent behaviour, not market timing. Here are a few talking points to reinforce with clients:

    1. “Earlier dollars work longer.”
      Bi‑weekly contributions get part of the money invested sooner than a month‑end deposit, giving those dollars more days in the market.

    2. “More deposits create more compounding moments.”
      Each deposit can begin earning right away and those earnings can earn too. More frequent contributions increase opportunities for that “interest on interest” effect.

    3. “Make it effortless.”
      Align contributions to clients’ paydays. Automating bi‑weekly deposits helps build habit, removes friction and keeps clients steadily moving toward their first home savings goals.

     

    As you continue FHSA conversations this summer, remind clients that contributing more frequently can get their money working sooner. And from May 1 to August 31, 2026, opening an Equitable FHSA account, contributing to their Equitable FHSA, or setting up recurring deposits to their Equitable FHSA earns automatic entries in Equitable’s Grow Your Way Home contest.

    Use EZcomplete® and EZtransact® to keep contributions seamless and connect with your Director, Investment Sales for additional support, tools and ideas to help you continue these conversations throughout the summer.

     

    ® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.

    Equitable’s Grow Your Way Home contest: No purchase necessary. Contest period is May 1, 2026 to August 31, 2026. Enter by: opening an Equitable FHSA during the Contest Period; making a deposit to your Equitable FHSA during the Contest Period;  or submitting a no-purchase entry. Two prizes of $8,000 each to be drawn on September 21, 2026 will be awarded to clients. The servicing advisor for the contract to which the selected entrant made the deposit is also an eligible winner and will receive a $1,000 prize. Open to legal residents of Canada of the age of majority. Odds of winning depend on number of eligible entries received during the Contest Period. For full contest rules, including no-purchase method of entry, see the full contest rules

  7. [pdf] Build Your Business - Fully funding a client’s First Home Savings Account
  8. [pdf] Application for Contract To Sell Insurance Products and Request for Sponsorship
  9. [pdf] Equitable GIF Advisor FAQ