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  1. And the winners of Equitable’s New Year’s Resolution, New Year’s Contribution Contest are…

    A big thank you for making  Equitable’s New Year’s Resolution, New Year’s Contribution contest a huge success.  

    Clients who made a contribution between January 1 and February 29, 2024, to their Registered Retirement Savings Plan (RRSP), Tax-Free Savings Account (TFSA) or First Home Savings Account (FHSA) could win $5,000 and the advisor could win $1,000.
     
    As a special thank you to our clients and wonderful advisor partners we’ve tripled the fun and appreciation to three prizes.

     We’ve now completed the draws and are thrilled to announce the following winners:

    • Client: Winnie C., Ontario
      Advisor: Rebecca M., Ontario

    • Client: Eunice D., Alberta
      Advisor: Diamond O., Alberta

    • Client: Loyda A., Alberta
      Advisor: Michael V., Alberta

    Congratulations to our winners!  

    From all of us at Equitable, thank you for your trust and partnership.

    Date posted: April 24, 2024
     
    ® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada.  

  2. Is it time to revisit bonds?

    You see the interest rate predictions and talk of inflation in the news every day. What should clients do? Is it time to consider bonds?
     
    Join our webcast with Darcy Briggs, Senior Vice-President, Portfolio Manager, of the Franklin Canadian Core Plus Bond Fund, for insights on the impacts of interest rates and inflation movement on bond portfolios and how to navigate during this time of uncertainty.
     
    Darcy and the team skillfully combine Canadian core bonds with non-core fixed income opportunities to create a solution that is built around a foundation of high-quality Canadian bonds. They opportunistically add “off benchmark” securities for added yield and diversification.
     
    You don’t want to miss it.

     

    Learn more
     
     

     
    Continuing Education Credits
    This webcast has been submitted for continuing education (CE) approval with the Insurance Council of Manitoba and Alberta Insurance Council for all provinces excluding Quebec. Upon approval, you will be sent an email notification to come back to the webinar presentation console to download your personalized certificate from the tool bar. To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. This webcast is available in English only.


    Date Posted: April 25, 2024
  3. What’s new in EZtransact We’re excited to introduce the latest enhancement for EZtransact™, our digital self-serve tool. EZtransact now allows you to help clients:

    •  Easily make segregated fund withdrawals. This functionality is available for all account types, and for the First Home Savings Account, it also eliminates the need to submit additional CRA paper forms.

    •  Transfer from one fund to another fund digitally, within the same policy and same sales charge options.

    These enhancements make it easier than ever to do business with Equitable®. They will help reduce your time spent on paperwork, allowing to you focus on more value-add time and services for clients. 

    Check out EZtransact. Stay tuned for more exciting digital enhancements coming soon!
     
    If you have any questions, please contact your Director, Investment Sales. 


    Date posted: July 11, 2024
  4. Kickoff to 2025 with Equitable - start the new year in the know Equitable® is here to help you start the new year in the know with expert insights and forecasts for the year ahead. Your host, Joseph Trozzo, Vice President of Investment Sales at Equitable, welcomes:

    •  
    David Irwin, AVP, External Fund Management, Investments at Equitable with an overview of Equitable's segregated funds and forecasts for the coming months.
    •  
    Kevin Press, Editorial Director for Investment Executive and advisor.ca, with industry insights including:
            • Client questions: interest rates, Trump, and all the rest
            • Market consolidation: advisors are hot properties
            • What comes next: key takeaways from the 2025 capital market forecasts
    Special guest Cam Crosbie, Executive Vice President, Savings & Retirement will also join with Equitable highlights for the coming year.
     

    Learn more

    Date posted: January 8, 2025
  5. Exciting update: External transfer now available on EZtransact! We are thrilled to announce a new feature that will make your work easier and more efficient.

    What’s new this quarter? 
    The External Transfer function was introduced to Equitable’s EZtransact® on May 14.


    Benefits of this enhancement:                                                                                                                                                                          
    This feature is part of our strategic plan to help make transactions smoother for you. It was already available in EZcomplete®, and now it’s on EZtransact too. This means you won’t have to search for information about the relinquishing institution anymore. You can submit requests with ease.


    External Transfer Functionality:

    •  You can digitally request a transfer of funds from other institutions to Equitable.
    •  Information about the relinquishing institution will be available on EZtransact, so you don’t have to search for it.
    •  Both full and partial transfer requests are available.
    •  It’s available for registration types that don’t need the RC720/RC721 form and for individual accounts.
    If you have any questions, reach out to your Director, Investment Sales.

    When we work together, success is mutual.

    Date posted: July 3, 2025 
  6. EZtransact: Your digital edge for client requests

    Advisors, are you using EZtransact® yet? It’s the simple, secure way to submit client requests online—fast and frustration-free.

    Why use EZtransact?

    •  Easy to use: The platform is simple and clear—no guesswork needed.
    •  E-Signature ready: Send forms to clients for secure electronic signing.
    •  Real-time error checks: Helps catch mistakes early and avoid delays.
    •  Faster processing: Once signed, transaction documents go straight to Equitable.

    What can you do with EZtransact?
    You can submit many types of transactions, including:

    •  Pre-Authorized Debit (PAD) Agreements
    •  Fund Switches
    •  RSP to RIF Conversions
    •  Withdrawals
    •  Dollar Cost Averaging
    •  Transfers from other financial institutions
    EZtransact helps you save time and serve clients better. Try it today and make these transactions smoother.

     If you have any questions, feel free to reach out to your Director, Investment Sales.

    Date posted: August 21, 2025
  7. Videos
  8. Resource Hub
  9. From piggy banks to property, the journey of helping clients save for a first home With the smell of spring in the air and for sale signs popping up on front lawns, no doubt clients are starting to ask, is it time to save for a house? Of course, a million other questions generally arise like, can I afford a house? How do I save? What do I do?

    If you’ve got clients asking for direction, join your host Joseph Trozzo, Vice President, Investment Sales, at Equitable® along with Equitable’s own, Chris Petroff CPA CMA, Product Manager, Savings and Retirement to learn how Equitable can help you set clients up for success, when it comes to purchasing their first home.  

    Why Attend?
    This informative session will cover all the ins and outs of first-time home ownership, 

    •   from potential sources of funds to tax implications, 
    •   withdrawal rules, and 
    •   so much more. 

    You’ll get a deep dive into the various account types available through Equitable with segregated funds and DIA/GIA, and a comparison of each account type. We’ll also touch on mortgages, investment time horizon and other considerations, including specific case studies to help equip you with all the knowledge necessary to help clients purchase a first home. 

    Learn more


    Continuing Education Credits
    This webcast has been accredited for 1.00 Life continuing education (CE) credit for all provinces excluding Quebec via the Insurance Council of Manitoba and Alberta Insurance Council.  To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. It is the advisor's responsibility to ensure Continuing Education credits being offered are accepted by their licensing body. Alberta Insurance Council (AIC) credits are valid in Yukon, British Columbia, Alberta, Saskatchewan, Ontario, New Brunswick, Prince Edward Island and Nova Scotia. Insurance Council of Manitoba (ICM) credits are valid in Manitoba only.

    This webcast is available in English only.

    Date posted: May 8, 2025
  10. [pdf] Benefits of segregated funds in a TFSA