Large case markets

Ask our Experts


Video available in English with French or Chinese sub-titles.

We’re committed to large case clients

As a mutual, we provide financial security differently by focusing exclusively on our clients.	We have a dedicated large case team and process to help ensure an excellent advisor experience.
We have an excellent participating account rate of return	Our internal retention is $10 million – a great option for meeting your wealthy clients’ capacity needs.
Equimax^®, our participating whole life product line, is very competitive and recently underwent an exciting update.	Our dedicated field team of tax and estate planning and advanced case consultants are here to assist you.
All numbers quoted above are as of Q4 2024

Our large case experts

Chris Thompson, CFP, CLU, CH.F.C., CHS Advanced Case Consultant Western Region Read bio	Matt Austin, B.Math, CFP, CLU Advanced Case Consultant Ontario and Atlantic Read bio	Carlo Di Girolamo Advanced Case Consultant Quebec Read Bio

Bryan McNulty, LL.B., B.B.A., T.E.P.
Head of Tax and Estate Planning
Read bio

Cindy Shirley
Vice President, Chief Underwriter & Claims
Read Bio

Kevin Till
AVP, Individual Pricing and Reinsurance
Read Bio

Contact your local wholesaler for more information

As part of Equitable’s strategic focus, we are actively investing in growing our large case market share. It is our goal to provide you with the tools and resources you need so that, together, we can continue to grow our success in the large case market.

Equitable offers full support to help you work on large cases and successfully implement solutions. We believe large insurance cases require special handling by experts who understand the complexities of these situations. That’s why we are here to support your large insurance cases—with an expected annual premium of $25,000 or more—with extra care, from start to finish

Video	Name	Date	Available languages
	Ask our experts: Cindy Shirley	2025/05/05	FR \| CH

Marketing materials
Interested in ordering marketing materials? Complete our Life & Health supply order form.

This table includes downloadable marketing materials saved in PDF format. Each row is a different product and may contain versions of the brochure in alternate languages.
Form Number	Marketing Material Name	Available Languages	Product
2100	10 great reasons to choose Equitable for large case clients File There are so many great reasons to choose Equitable for large case clients—from our mutual status to our industry-leading participating account rate of return. With 100+ years of experience in the Canadian insurance marketplace, we’re protecting today, preparing tomorrow.	FR CH
2177	Buy-sell agreements File A buy-sell provision in a shareholder’s agreement can function as a plan of succession if a business owner or shareholder passes away. While many business owners have a buy-sell provision in their shareholder’s agreement, they may or may not have funding to implement the buy-sell provisions.	FR	General Content
1791	Advanced market insurance solutions File Equitable Life is not your typical financial services company. This booklet highlights some of the reasons why.	FR CH	General Content
1782	Building a stronger investment portfolio with participating whole life File Adding a permanent participating life insurance policy to clients' financial plans can help improve the rate of return and reduce the risk in the investment portfolio.	FR	Participating Whole Life
1782B	Building a stronger investment portfolio with participating whole life (supplemental) File Adding a permanent participating life insurance policy to clients’ financial plans can help improve the rate of return and reduce the risk in the investment portfolio. A closer look at the numbers.	FR	Participating Whole Life
2011	Corporate Preferred Estate Transfer® using whole life File If clients are looking for the most tax-efficient way to get the value of their shares out of their company and into the hands of their estate, consider the Corporate Preferred Estate Transfer using a participating whole life insurance policy.	FR	Participating Whole Life Sales Strategies
2178	Meeting the needs of a developing business - with key person insurance File Most business owners have insurance to cover their business in terms of its assets and liabilities, but what about insuring the business' most valuable assets—its key people?	FR	General Content
1788	Business fact finding sheet (fillable) File This fact sheet can help you better understand the client’s unique needs, so you can develop a financial and succession plan to help them achieve their personal and business goals.	FR	General Content
1874	Levelize the tax on fixed income investments with corporately-owned participating whole life (corporate clients) File This piece illustrates how corporate clients with a large taxable fixed income portfolio can levelize and pay less tax on their fixed income investments using Participating Whole Life insurance.	FR	Participating Whole Life
2179	Three steps to packaging large cases for success File When you’re developing a large case plan, it’s necessary to understand the client’s position, goals, and desired outcomes. It’s important to ask the right questions and get support from a dedicated large case team of insurance experts and underwriters.	FR	General Content
2008	Transferring wealth to an adult child - case study File This case study demonstrates the intergenerational wealth transfer strategy by looking at the case of an aging adult who wants to leave a long-term financial legacy for future generations by transferring wealth to her adult child.	FR	Participating Whole Life Sales Strategies
1799	Levelize the tax on your fixed income investments with participating whole life (individual clients) File Are clients paying more tax than they need to on their fixed income investments? Each year, if the value of those investments increases, so does the tax payable. By adding a whole life insurance policy to a client’s financial plans, they could increase their wealth by recapturing some of the money they are currently paying in taxes.	FR	Sales Strategies
1828	Participating account executive summary File An overview of assets and allocation, and the historical dividend scale interest rate.	FR	Participating Whole Life
1569	Tax and estate planners' guide to corporate life insurance File This guide is a support piece for tax and estate planners who want a high-level review of two unique planning opportunities using corporately-owned life insurance to help meet estate & retirement needs.	FR	Sales Strategies

Resources

Cover	Name	Available languages
	Large case concepts and strategies	FR
	Thinking through the decision to purchase JLTD policies	FR
	Three steps to packaging large cases for success	FR

Ask our Experts

We’re committed to large case clients

As a mutual, we provide financial security differently by focusing exclusively on our clients.

We have a dedicated large case team and process to help ensure an excellent advisor experience.

We have an excellent participating account rate of return

Our internal retention is $10 million – a great option for meeting your wealthy clients’ capacity needs.

Equimax®, our participating whole life product line, is very competitive and recently underwent an exciting update.

Our dedicated field team of tax and estate planning and advanced case consultants are here to assist you.

Contact your local wholesaler for more information

Equimax^®, our participating whole life product line, is very competitive and recently underwent an exciting update.