Chinese Markets
In 2023, Equitable formed a dedicated team for the Asian market. This team focuses solely on you and your business. Jeff Tse, the Vice President of Asian Markets, leads this unit. He has put together a top-notch wholesaler team.
We're committed to the Asian market
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As a mutual, we provide financial security differently by focusing exclusively on our clients. |
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Equimax®, our participating whole life product line, is very competitive and recently underwent an exciting update. |
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We have an excellent participating account rate of return. |
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Our dedicated Asian market team is here to assist you. |
| All numbers quoted above are as of Q4 2024 | |||
What's New？
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Celebrating the Mid-Autumn Festival The Mid-Autumn Festival—also known as the Moon Festival—is an important traditional festival in China. On October 6, 2025, families and friends will gather to enjoy meals, eat mooncakes, and light paper lanterns. It’s a time to give thanks, share traditional stories, and appreciate the full moon. Did you know? At Equitable, we have an Asian Markets team dedicated to serving the Chinese Canadian insurance market. We also commission artwork by Steffi Lai to celebrate Chinese culture and traditions—like the beautiful mooncakes artwork we are sharing with you today. |
| Watch Ask our Experts episode 3, featuring Mark Warywoda, Public Investments VP. Mark shares his thoughts on: • The benefits of Equitable’s PAR fund
• The key advantages of mutuality
• The golden rule of investing: staying focussed on the long term.
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Watch Ask our Experts episode 2 featuring Kevin Till, AVP of Individual Life Pricing • How quickly Equitable can turn around a large case quote. • The difference between a mutual and a stock insurance company. • Equitable’s reinsurance strategy.
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Watch Ask our Experts episode 1 featuring Cindy Shirley, Chief Underwriter and Claims Risk Management • The large case underwriting team. • The important relationship between advisors and underwriters.
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The concept of viewing life insurance as an asset class only became mainstream in Canada 12 years ago, after Wayne Miller, BMATH, ASA, made the case for it in an industry magazine article. |
Our Asian markets team
 Jeff Tse, BCom, CFP® Asian Markets Vice President Read bio |
 Andrew Tang Insurance Sales Director, Asian Markets Division Read bio |
 Denny Tsai, M. Sc. Insurance Sales Director, Asian Markets Division Read Bio |
 Lavina Tan Insurance Sales Director, Asian Markets Division Read Bio |
 Stephanie Wong, CFP® Insurance Sales Director Read Bio |
Marketing Materials
For a complete list of all our marketing materials, please click here.
Interested in ordering marketing materials? Complete our Life & Health supply order form here| Form Number | Cover | Marketing Material Name | Available Languages | Product |
| 0103 |  |
恒信保险公司简介 Introducing Equitable |
EN | FR | General |
| 1038 |  |
认识分红终身寿险 客户指南 Understanding Participating Whole Life |
EN | FR | Participating Whole Life |
| 1129 |  |
Equimax保险指南 Equimax Client Guide |
EN | FR | Participating Whole Life |
| 1248 | .jpg "1248CH-(1).jpg") |
了解 受保疾病 Understanding the Covered Conditions |
EN | FR | Critical Illness |
| 1255 |  |
附有定期寿险的独特房屋贷款保障 Unique Mortgage Protection |
EN | FR | Term |
| 1258 |  |
EQUILIVING保险指南 Your Guide to EquiLiving |
EN | FR | Critical Illness |
| 1287 |  |
EQUILIVING 儿童重疾保险 EquiLiving Critical Illness Insurance for Children |
EN | FR | Critical Illness |
| 1505 |  |
分红比例利率与分红账户回报率 过往30年的表现 Dividend scale interest rate 30-year historical performance |
EN | FR | General |
| 1528 |  |
EQUILIVING重疾保险 您需要的时候便有保障 EquiLiving Claims Experience |
EN | FR | Critical Illness |
| 1791 |  |
高档市场 保险方案 Advanced Market Insurance Solutions |
EN | FR | General |
| 1893 |  |
为儿童购买Equimax 终身寿险的 前瞻性思考 Forward thinking ... Equimax whole life insurance for children |
EN | FR | Participating Whole Life |
| 1980 |  |
财富世代传承策略案例研究 转移财富给成年子女 Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child |
EN | FR | Participating Whole Life |
| 1981 |  |
转移财富给成年子女 Wealth Transfer to an Adult |
EN | FR | Participating Whole Life |
| 1988 |  |
财富世代传承案例研究 转移财富给孙子女 Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild |
EN | FR | Participating Whole Life |
| 1989 |  |
转移财富给孙子女 Wealth Transfer to a Grandchild |
EN | FR | Participating Whole Life |
| 2075 |  |
分红终身寿险 强劲及稳定的分红 Equimax Participating Whole Life Strong and Stable Dividends Equimax |
EN | FR | Participating Whole Life |
| 2100 | .png "2100CH-(1).png") |
10 大理由为大额保单 客户选择恒信保险 10 Great Reasons to Choose Equitable Life for Large Case Clients |
EN | FR | Participating Whole Life |
| 2194 |  |
人寿保险作为一种资产类别 互惠保险版本 Life Insurance as an Asset Class - The mutuality edition |
EN | FR | Participating Whole Life |
Video Library
| Video | Name |
| Why Equitable: The power of together | |
| Large case markets | |
| Spring update and dividend scale for 2025/2026 | |
| Term life insurance with Equitable |