How to talk to clients about CI when they don’t want to

Does this sound familiar? 

You’re having a chat with your client about Critical Illness insurance. They suddenly interject: “Critical illness insurance isn’t for me.”

“Why is that?” you ask. 

“Because….
-  Critical Illness insurance is expensive!
-  I don’t understand what it covers exactly.
-  I have money to cover me if I get sick, so I don’t need this.
-  I’m healthy enough.
-  It’s not life insurance, so I don’t need it right now. 
-  I already have disability coverage through my work.”

If you’ve heard any of these responses, and didn’t know how to respond, we can help. 


Our Path to Success program covers all these objections and more with simple-to-follow PDFs and videos. You’ll learn conversation strategies and tips on how to navigate the sale. Most importantly, you’ll know exactly what to say the next time a client objects to Critical Illness insurance. 

Want to learn more? Check out our CI Path to Success modules here!

Need CE credits? Take our Path to Success program here.