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  1. Harness the Power has been enhanced The popular marketing piece — Harness the Power of Whole Life Cash Value — has been enhanced.

    Newly renamed as Harnessing the Power of Your Policy Cash Value, this piece now includes information on Universal Life in addition to Whole Life cash value.

    You can find this piece on EquiNet, now available in English and French.
  2. Equitable and Cloud DX
  3. [pdf] Make Equitable Life your first choice for insurance
  4. Equitable Life Group Benefits COVID-19 Update

    The test of a great partner is one who stands tall when you and your clients need to rely on them most. As the COVID-19 pandemic continues, we thought you might find it helpful to have a summary of where we are during this crisis.

    You can download this PDF version to refer to when meeting with your clients.

    We are here with you and for you

    We’ve taken several steps to support you, your clients and their plan members during this crisis, including:

    • Providing premium refunds for insured, non-refund Health and Dental benefits;
    • Waiving the waiting period for short-term disability claimants who tested positive for COVID-19;
    • Extending out-of-country travel coverage for plan members who were unable to return to Canada;
    • Providing increased flexibility for premium payments; and
    • Keeping you and your clients informed with timely Q&As and announcements, webinars, and insights into the impact of COVID-19 on benefits plans.

    As well, to commemorate our 100th Anniversary this year, we donated $4.5 million to purchase and install a new MRI for Grand River Hospital. And we donated $50,000 – $10,000 each – to five charities in British Columbia, Alberta, Manitoba, Ontario and Quebec. For more information about our celebrations, check out our website at www.equitable100.ca.

    We have adjusted our business to become digital

    Our business is near 100% digital, so the vast majority of our employees are now working remotely from home and are fully functional.  Since the pandemic began, our IT and operations teams have digitally enhanced more than 20 different processes and services to make it easier for us to integrate with our distribution partners in this new reality.

    We pride ourselves on our customer service

    In 2019, our dedication to customer service was recognized with outstanding survey results.

    • In a 2019 survey of customers from 15 life insurance companies,1 Equitable Life ranked #1 on the Net Promoter Score, a measure used across industries to gauge the loyalty of a firm's customer relationships; and
    • A survey of Group consultants, brokers and third-party administrators 2 ranked Equitable Life in the top two insurers across all categories.

    For 2020, we continue to deliver service at the same level with no disruptions during this crisis. Our Customer Care Centre remains open to support plan members and can be reached at 1.800.265.4556. And our Client Relationship Specialists are available for Plan Administrator questions and support.

    We are financially strong and stable

    We remain financially strong and continue to focus on meeting the needs of Canadians. At the end of the first quarter, our Life Insurance Capital Adequacy Test (LICAT) ratio is at 152.5%, well above our goal and the regulatory requirement.

    As the global situation continues to evolve, rest assured that Equitable Life is unwavering in our commitments to you and the communities we serve. We are here with you and for you. Please contact your Group Account Executive or myFlex Sales Manager if you have questions or need assistance.

     

     

    1  LIMRA CxP Customer Experience Benchmarking Program, Life Insurance In-Force Experience 2019

    2 NMG Consulting’s Canadian Group Benefits Survey 2019

  5. [pdf] Do you know Darren
  6. Path to Success Module 2
  7. [pdf] Borrowing money to save money
  8. 2025 Holiday hours Individual Insurance
    Thank you for your trust and partnership with Equitable. Wishing you a joyful holiday season and a successful year ahead.

    Client Care Centre holiday hours
    Dec 24, 2025: 8:30 a.m. – 3:00 p.m. ET
    Dec 25–26, 2025: CLOSED
    Dec 29–31, 2025: 8:30 a.m. – 7:30 p.m. ET
    Jan 1, 2026: CLOSED

    Individual Insurance deadlines
     • Underwriting evidence due: Dec 10, 2025
     • Final settle documents due: Dec 22, 2025
     • Policy settlement by: Dec 30, 2025




    Field Payroll
     • Second last pay period: Dec 17–23, 2025 (Statements Dec 24)
     • Last pay period: Dec 24–31, 2025 (Statements Jan 2, 2026)
     • First pay of 2026: Jan 1–6, 2026 (Statements Jan 7)

    Note: All requirements must be received by Head Office by the above dates to guarantee year-end settlement. Late submissions will be processed as quickly as possible, but settlement by year-end cannot be guaranteed.

    Looking for Individual Wealth holiday hours? Please click here.
     
  9. Additions and Increases