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- [pdf] Payout Annuities Client Brochure
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Did you know that you can generate a report detailing all or some of your client’s investment policy
This can be a great tool when meeting to review your client’s account.
This easy to read PDF gives you and your client some, or all, of the pertinent policy information to discuss overall investment goals. The reporting tool also allows you to exclude any “Advisor only information” sections. With active links to fund pages, you can even review risk ratings, calendar and compound returns.
Generate the report just prior to your meeting to ensure the most up-to-date information is available to your client. Located in the top right corner of your client’s policy page on EquiNet®, it also makes a great takeaway or follow up for your client before or after your meeting. -
Reminder: Review and Manage Key Notifications on EquiNet
Supporting your business as an Equitable Life advisor is our top priority and EquiNet is our top resource to help you manage important policy notifications. You should routinely review policy updates, schedules, statements, and notices and follow up with clients.
Some key notifications you will find on EquiNet include:
- Premium Renewal Notices (including for Term Riders on UL policies)
- Returned PAC (Pre-Authorized Chequing) Letters
- SROs (Special Reinstatement Offer)
- Lapse Notices
- APL Warning Letters
- FGIO Notices
- Tax Exempt Notices
A review of these and other available documents under the Document Lookup tool and following up with clients will help prevent situations of policy lapses and missed renewal notifications. These documents should be managed as part of providing ongoing, superior customer service to our clients. -
New flexibility with Equitable’s Term Exchange option
Great news! Equitable® has just added our Term 30/65 plan as an option for term exchanges! This gives clients greater flexibility to choose a term plan that can adapt to their specific needs.
Clients can exchange their Equitable 10-year or 20-year term plans to a Term 30/65 plan as their financial needs change – without additional underwriting.
What you need to know:
• A term plan that is a result of an exchange option cannot be exchanged again
• Exchange is available between the 1st and 5th coverage anniversary.
o Only up to the insured’s 65th birthday for exchange to T20
o Only up to the insured’s 55th birthday for exchange to T30/65
• To request a term exchange, use the Term Exchange form.
For additional information, refer to the Term Advisor Admin Guide on EquiNet®, or contact your Equitable wholesaler.
® or TM denotes a trademark of The Equitable Life Insurance Company of Canada. -
Elite Advisor Program
At Equitable®, we believe that when we grow together, success is mutual. Our Elite Advisor Program recognizes our top investment advisors and provides unique benefits to support your business.
This year, we have enhanced our Program to offer more valuable resources and opportunities to help you thrive.
• Marketing and event support, and
• invitations to our Business/Advisor Practice Support conferences for Platinum and Diamond production levels.
While maintaining great benefits like:
• Increased bonus rate on our Step Up Your Wealth Sales Program for Elite Advisor re-qualifiers1.
• Enhanced services including access to a priority phone line and a dedicated inside sale representative.
You can check out all the details here.
If you have any questions, you can reach your Director, Investment Sales.1Elite Advisor re-qualifiers are advisors who attained Elite Advisor status in2024 and 2025.
Equitable reserves the right to end or alter the Elite Advisor Program and/or the Step Up Your Wealth sales campaign at any time and without notice.
® or TM denotes a trademark of The Equitable Life Insurance Company of Canada - Congratulations on qualifying as an Elite Advisor
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Supporting clients at claim time with KIND
Did you know that our KIND™ program is available for new sales of Equitable Generations™ universal life and Equimax® participating whole life?
In September 2022, we introduced our KIND program with our Equitable Generations launch and in February 2023 we announced the addition of KIND to new sales of Equimax.
Our KIND program includes:
● Compassionate Advance* - access up to 50% of your coverage to a maximum amount of $100,000 if the insured becomes terminally ill1
● Bereavement Counselling - benefit for beneficiaries up to $1,000 total1
● Snap Advance*- providing immediate access (if needed) of a portion of the death benefit up to $25,000 or the cash value of the policy, whichever is less when a death claim is submitted1
● Living Benefit - tax-free access to the policy cash value in the event of severe disability1 We offer benefits to clients and their heirs with our KIND program. This is an example of our commitment to our clients.
We offer benefits to clients and their heirs with our KIND program. This is an example of our commitment to our clients.
To learn more about KIND with Equitable Generation or Equimax, read our our KIND Caring Claim Support Package or contact your local wholesaler.
View our KIND video on YouTube or Vimeo!
® and TM denote trademarks of The Equitable Life Insurance Company of Canada.
* Snap Advance and Compassionate Advance are non-contractual and may be altered or terminated by Equitable Life at any time without notice
1 Subject to meeting the eligibility requirements.
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Wrapping up 2025 with our new term rates!
Among the most competitive in the market
Equitable® is wrapping up 2025 with our new term rates effective November 22, 2025. Many Canadians view life insurance as unaffordable, with 34% saying cost is the top reason they go without coverage.1 Our new term rates are designed to help address these concerns. They offer flexible and affordable options to help clients get the protection they need.
1 Investment Executive at Survey finds affordability, lack of trust, barriers to buying life insurance | Investment Executive
What’s New:
Updated premium rates for Term coverage, included on:• Term 10, Term 20 and Term 30/65 plans• Including Term Riders on Critical Illness (CI), Whole Life (WL), Equitable Generations® Universal Life (UL) and Equation Generation® IV Universal Life
View our Transition Rules for all the details on processing your applications.
New term rate highlights*:
*Effective November 22, 2025. Our term rates ranked among the best on LifeGuide when compared against top carriers in key markets.





Check out our new term rates for yourself. Run quotes monthly (versus annually) for our best term rates.
Contact your Equitable wholesaler today to learn more!
- Online Annuity Quotation
- Online Annuity Quotation