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  1. New Payout Annuity Application There is a new Payout Annuity Application that will be posted and available on October 1, 2024. The new version date is “2024/09/16”. We will continue to accept the previous version dated “2022/03/08” until October 31, 2024. As of November 1, 2024, we will no longer accept the previous version.

    Some of the new notable features of the application include:
    •  Enhanced Rate Guarantee process: Advisors should submit the signed application to Equitable® by no later than 11:59 pm (EST) the day after the application is signed to lock in the interest rate guarantee (the rate guarantee locks in the rate on the day the signatures were completed). If the advisor misses the cut-off time, the deposit is not eligible for a rate guarantee.
    •  Online Banking has been added as a deposit option.
    •  A new Privacy Consent section has been added.
    •  Updated branding, with a variety of language and formatting updates.

    If you have any questions, please contact your Director, Investment Sales.

    Date posted: September 25, 2024
  2. November is Financial Literacy Month

    Equitable® wants to mark Financial Literacy this November. Created by the Financial Consumer Agency of Canada (FCAC), the campaign this year is “Money on your Mind. Talk about it!”

    The FCAC is challenging Canadians to do one thing to boost their financial confidence. One of those things includes asking questions to a trusted financial advisor. That’s, you! Be ready this year to answer anything from retirement savings, home ownership, annuities, estate planning, Daily and Guaranteed Interest Accounts, segregated funds and more.

    Need help? Contact your Director, Investment Sales to get started. At Equitable, we believe in the power of together.

    Have questions about the upcoming tax season or need tips to help manage and grow your business? If you missed our recent webcast with our Operations and Digital Experience teams, click here to learn more.

    ® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.

    Posted November 5, 2024

  3. [pdf] Levelize the tax on fixed income investments with corporately-owned participating whole life (corpor
  4. [pdf] Retirement Income Fund Understanding minimum withdrawal percentages
  5. Equitable Savings & Retirement communications are changing We’re revamping Equitable’s Savings & Retirement client communications! Our new letters give us the opportunity to ensure we are providing the right information in the right way to our clients.

    As well as refreshing the look and feel of our letters, we’ve updated the content to be more clear, inclusive, and informative. This new experience will help show clients that we understand their needs and are here to support them in their investment journey.
    Notable enhancements you can expect to see in our letters include:

    •  New layouts that provide a consistent experience
    •  Digestible content written in plain language
    •  Investment data organized in easy-to-review tables
    •  Easily identifiable next steps and contact details

    The rollout of the new letters began in June, starting with our client Welcome/Confirmation letter. You can access a copy of the client’s letters on EquiNet®.

    If you have any questions or want to share feedback, feel free to reach out to your Director, Investment Sales.

    Date posted: July 2, 2025 
  6. Whole Life
  7. Elite Advisor Program

    At Equitable®, we believe that when we grow together, success is mutual. Our Elite Advisor Program recognizes our top investment advisors and provides unique benefits to support your business.

    This year, we have enhanced our Program to offer more valuable resources and opportunities to help you thrive.

    • Marketing and event support, and
    • invitations to our Business/Advisor Practice Support conferences for Platinum and Diamond production levels.




    While maintaining great benefits like:
    • Increased bonus rate on our Step Up Your Wealth Sales Program for Elite Advisor re-qualifiers1.
    • Enhanced services including access to a priority phone line and a dedicated inside sale representative.

    You can check out all the details here.

    If you have any questions, you can reach your Director, Investment Sales.

     
    1Elite Advisor re-qualifiers are advisors who attained Elite Advisor status in2024 and 2025.
    Equitable reserves the right to end or alter the Elite Advisor Program and/or the Step Up Your Wealth sales campaign at any time and without notice.
    ® or TM denotes a trademark of The Equitable Life Insurance Company of Canada
  8. Juvenile insurance is a gift that keeps on giving
    Life insurance may not come wrapped with a ribbon, but it can be a perfect gift to provide a child with a lifetime of protection. Equimax® whole life insurance provides permanent coverage, with several benefits:

    • Insurability – lock in permanent insurance protection for life while a child is young and healthy.
    • Affordability – it is cost-effective to purchase a life insurance policy for a child and lock in a guaranteed premium at children’s rates.
    • Cash value – Equimax has a guaranteed minimum cash value outlined in the contract. It can also accumulate tax-advantaged, non-guaranteed dividends1. As the cash value of the policy increases over time, the child can use the cash value to help pay for life’s milestones or emergencies.   

    Protecting a child’s future with life insurance today can be a gift that keeps on giving for all their tomorrows.

    Ask your wholesaler about Equimax whole life insurance for children.

    1Dividends are not guaranteed and are paid at the sole discretion of the Board of Directors.



     
  9. Life insurance check-ins matter

    Life can change

    As an advisor, you know clients' lives—and their insurance needs—can change over time. Checking in with clients doesn’t have to be complicated. Even a quick insurance mention during regular financial discussions, like upcoming RRSP reviews, could reveal gaps and make sure their coverage still matches their situation.

    Did you know?
    • Over 50% of Canadian life insurance clients haven’t reviewed their coverage in the last two years.1
    • Clients who have annual reviews with their advisor report greater satisfaction with both their policy and the service they receive.2

    If you haven’t spoken with some of your clients lately, scheduling a quick life insurance review can help them feel more supported. It can also help strengthen your client relationships and help you grow your business.


    1 LIMRA Canadian Life Insurance Consumer Study, 2024.
    2 LIMRA Insurance Engagement Report, 2025.
     
  10. Miscellaneous