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- [pdf] Three steps to packaging large cases for success
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Smarter saving with GIA Laddering
Want to show clients how to grow their savings in smart ways? Try Guaranteed Interest Account (GIA) laddering—a simple strategy that helps clients earn more interest and stay flexible.
How does it work?
Instead of a client putting all their money into one-year GIAs, laddering means splitting the money into different GIAs with different end dates. This way clients can:
• Earn better interest rates.• Get access to part of their money every year.• Be ready if interest rates go up or down.Use our new calculator
Equitable’s new GIA Laddering Calculator shows clients how this strategy compares to putting all their money in one-year GIAs each year. It helps clients see which option could give them more money over time.
Contact your Director, Investment Sales to see how laddering can work for clients.
Date posted: September 15, 2025 -
Large insurance case? Expert help starts here.
Ask our Experts Episode 3
At Equitable, we’re committed to the large case market. Our dedicated team of experts have a wealth of knowledge and experience. They’re here to support you and to help get your large case from application through to policy placement.
Today, we are thrilled to share the third episode of Ask our Experts featuring Mark Warywoda, Public Investments VP. Watch it now!
Mark shares his thoughts on:
• The benefits of Equitable’s PAR fund
• The key advantages of mutuality
• The golden rule of investing: staying focussed on the long term.
In case you haven’t seen it…
• Watch Ask our Experts Episode 1 with Cindy Shirley, Chief Underwriter and Claims Risk Management.
• Watch Ask our Experts Episode 2 with Kevin Till, AVP of Individual Life Pricing.
Learn more:
Visit our large case markets webpage to learn more about our team of dedicated experts.
Do you have a large case opportunity? Talk to your wholesaler to learn more. - Exchanges
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New! Performance and perspective participating fund report
Performance and perspective is a powerful new resource at your fingertips! It supports client conversations about Equitable’s participating fund. It’s designed to give you a transparent view of 2025 participating fund performance to help you explain long term value simply, and position Equimax® participating whole life as a long term solution, not just a product.
View the Performance and perspective report:

Reasons to use Performance and perspective
• It helps you explain with clear visuals how the participating fund is managed, not just how it performed.
• It strengthens your conversations and builds client confidence by showing the participating fund asset mix, historical performance and long term approach all in one place.
Why this matters to clients
• They get transparency into where the participating fund assets are invested.
• They can see how participating solutions are managed over time, not year to year.
• They gain confidence in long term planning decisions, supported by facts.
Questions? Contact your wholesaler for more information. - Continuing Education
- [pdf] A Unique Approach to Managing Disability
- [pdf] Investment Direction - Equitable GIF
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Did you know that you can generate a report detailing all or some of your client’s investment policy
This can be a great tool when meeting to review your client’s account.
This easy to read PDF gives you and your client some, or all, of the pertinent policy information to discuss overall investment goals. The reporting tool also allows you to exclude any “Advisor only information” sections. With active links to fund pages, you can even review risk ratings, calendar and compound returns.
Generate the report just prior to your meeting to ensure the most up-to-date information is available to your client. Located in the top right corner of your client’s policy page on EquiNet®, it also makes a great takeaway or follow up for your client before or after your meeting. -
Equimax Participating Whole Life illustration reports are getting a makeover!
As you’ve heard us say before, we focus exclusively on our clients and partners. We are continually looking for ways to make it easier to do business with Equitable®. With this in mind, we’ve taken a long hard look at our illustration reports for Equimax® Participating Whole Life. We have updated our reports to help make them easier to use.
The new Equimax illustration report will have:
● A new look and feel that matches our refreshed branding
● Updated content that is clearly written and client-friendly
● A reorganized layout based on advisor feedback
● A cleaner, streamlined design
All of these changes will go live on February 24, 2024 through the desktop and web illustration software on EquiNet®.
Have questions or want to share feedback? Talk to your Equitable Wholesaler today!
® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada.