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  1. Universal Life Savings and Investment Options Updates
    The fund pages for our Universal Life products have been updated.
     
    Full details on the Equitable Generations™ funds available, visit Equitable Generations Savings and Investment Options (2055 pdf).
     
    Full details on the Equation Generation® IV funds available, visit Universal Life Savings and Investment Options (1193 pdf).












    We launched our Universal Life product update in September 2022, when an exciting new fund lineup became available.

    Learn more about the funds:


    ® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.
  2. Equimax Participating Whole Life illustration reports are getting a makeover! As you’ve heard us say before, we focus exclusively on our clients and partners. We are continually looking for ways to make it easier to do business with Equitable®. With this in mind, we’ve taken a long hard look at our illustration reports for Equimax® Participating Whole Life. We have updated our reports to help make them easier to use.

    The new Equimax illustration report will have:
    ●  A new look and feel that matches our refreshed branding
    ●  Updated content that is clearly written and client-friendly
    ●  A reorganized layout based on advisor feedback
    ●  A cleaner, streamlined design

    All of these changes will go live on February 24, 2024 through the desktop and web illustration software on EquiNet®.

    Have questions or want to share feedback? Talk to your Equitable Wholesaler today!


    ® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada.
  3. And the Equitable FHSA Contests winners are... Equitable® is proud to be the first insurance company to offer a First Home Savings Account (FHSA) to Canadians.  
     
    Since launch in September 2023, we have received an incredible response to Equitable’s FHSA, available on Pivotal Select™ Investment Class (75/75) and Pivotal Select Estate Class (75/100).
     
    As part of this historic launch, we offered contests for clients to win $8,000 towards their 2024 FHSA contribution, with their advisor winning $2,000. We’ve now completed the draws and are thrilled to announce the following winners:
     
    January 16, 2024, draw:
    Client: Jagan A., ON
    Advisor: Krupa P., ON
     
    February 13, 2024, draw:
    Client: Pawandeep K., ON
    Advisor: Jaskaranjit S., ON
     
    Congratulations to our winners! It warms our hearts to know we are helping Canadians save for their first home.  
     
    From all of us at Equitable, thank you for your trust and partnership.
     
    ® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada.

    Date Posted: March 13, 2024
  4. Is it time to revisit bonds?

    You see the interest rate predictions and talk of inflation in the news every day. What should clients do? Is it time to consider bonds?
     
    Join our webcast with Darcy Briggs, Senior Vice-President, Portfolio Manager, of the Franklin Canadian Core Plus Bond Fund, for insights on the impacts of interest rates and inflation movement on bond portfolios and how to navigate during this time of uncertainty.
     
    Darcy and the team skillfully combine Canadian core bonds with non-core fixed income opportunities to create a solution that is built around a foundation of high-quality Canadian bonds. They opportunistically add “off benchmark” securities for added yield and diversification.
     
    You don’t want to miss it.

     

    Learn more
     
     

     
    Continuing Education Credits
    This webcast has been submitted for continuing education (CE) approval with the Insurance Council of Manitoba and Alberta Insurance Council for all provinces excluding Quebec. Upon approval, you will be sent an email notification to come back to the webinar presentation console to download your personalized certificate from the tool bar. To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. This webcast is available in English only.

    Date Posted: April 25, 2024
  5. Resources
  6. The Equimax EVOLUTION Continues Earlier this year, we announced a host of improvements to our Equimax® Participating Whole Life solution, designed to add value, flexibility, and affordability to an already excellent plan. 

    Today we’re pleased to announce the following additional updates took effect on August 12th, 2023: 
    1. Targeted improvements in rates, death benefits, and cash values for Equimax Estate Builder and Equimax Wealth Accumulator plans. 
    2.  New joint last to die rates for the Wealth Accumulator plans to align with Estate Builder. 
    3.  A new “rated age” calculation, and
    4.  New rates for determining the maximum enhancement amount with the Enhanced Protection dividend option.

    Visit our splash page and watch our informative video to learn more and start selling the enhanced Equimax today.

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    Refer to our Transition Rules for all the details on processing your applications.


    Our illustration tools are updated:
    ●  New Web-based illustration software on secure EquiNet® (log in required)
    ●  New Desktop illustration software 
    ●  New EZstart™ on EquiNet 

    Need more information?
    For information on these changes, please contact your Equitable Life wholesaler. 


    ® and TM denote trademarks of The Equitable Life Insurance Company of Canada.
  7. Equitable Savings & Retirement Webcast featuring Payout Annuities

    This month, Equitable® highlights payout annuities. We will talk about life annuities, product features, taxation and the benefits that payout annuities can bring to a client’s retirement plan.

    Join your host, Deedra Weinstein, Head of S&R Product and Marketing, as she welcomes Nicole Lemon, Product Manager, Savings and Retirement, on Wednesday, November 27, 2024, at 2:00 p.m. ET / 11:00 a.m. PT.

    Learn more

    Continuing Education Credits
    This webcast has been accredited for continuing education (CE) credits for all provinces excluding Quebec via the Insurance Council of Manitoba and Alberta Insurance Council. To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. This webcast is available in English only.

    Date posted: November 14, 2024

  8. Resources
  9. [pdf] Critical Protection: EquiLiving Critical Illness (Client Brochure)
  10. Resources