Universal Life Insurance

Universal Life Insurance

Universal Life Insurance

Equitable GenerationsTM Universal Life Insurance

Equitable Generations universal life is a 21st century permanent insurance solution that offers flexibility with a wide range of tax-advantaged1 savings and investment options to choose from.  This offers greater control over clients' investment strategy.
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Key features include:

  • Modern investment options offered through Canada’s leading fund managers such as Fidelity, Dynamic, and Invesco.
  • Investment Bonus guarantees an annual rate of 0.75% of the policy’s account value starting in year 1.
  • Simplicity with no policy administration fee and no Linked Interest Option (LIO) administration fees (except LIOs that track indices).
  • Top-notch service when the time comes to make a claim.


Sustainable investment choices:

  • Three ESG Index Options that provide clients the opportunity to participate in the returns of stock market indexes which apply ESG (Environmental, Social and Governance) principles.
  • Three Climate Leadership® funds managed by Fidelity® that intend to seize the financial opportunities of the global transition to a low carbon economy.

Check out our new fund page on EquiNet® or Equitable Generations Savings and Investment Options (pdf) for more information. 


Target Date investing

  • Fidelity’s ClearPath® series invests with a balanced criteria such that clients can grow their fund value during their earning years before the portfolio automatically adjusts the risk as retirement nears.
Check out Target Date Investing (pdf) for more information. 


Overview of caring claim support through KINDTM

  • Compassionate Advance (non-contractual)2: Disbursement of a portion of the death benefit equal to the lesser of 50% of the coverage or $100,000 if the insured person becomes terminally ill.
  • Snap Advance (non-contractual)2: Immediate access, upon request, to a portion of the death benefit totaling the lesser of the policy cash value or $25,000.
  • Bereavement Counselling: $1,000 total provided to beneficiaries towards payment of counselling costs.
  • Living Benefit: Payment of a portion of the account value in the event of a mental or physical disability as outlined in the policy contract.
For more information including full eligibility criteria and conditions/limitations, check out 2053 KIND™ caring claim support package or the Equitable Generations policy contract. 


Have a "glance" at Equitable Generations

Check out Equitable Generations At-a-glance for a quick overview of the insurance solution and its features. 


Equation Generation® IV universal life insurance


Key features include:

  • Choice of level and yearly renewable term (YRT) cost of insurance (COI) options.
  • Two product versions which each has its own bonus schedule.
  • Competitive contractual minimum returns for Guaranteed Deposit Accounts.3


Have a "glance" at Equation Generation IV

Check out Equation Generation IV At-a-glance for a quick overview of the product and features.
 

1 Subject to maximums as prescribed in the Income Tax Act (Canada).
2 Compassionate Advance and Snap Advance are non-contractual and may be altered or terminated by Equitable Life at any time without notice.  When the entire death claim is processed, the death benefit amount will be reduced by the amount advanced under the Compassionate Advance or Snap Advance.
3 We reserve the right to change or discontinue Guaranteed Deposit Account terms available at any time.


Notes:

Equitable Life, Equitable Life of Canada, Equitable Generations, Equation Generation, KIND, and EquiNet are trademarks of The Equitable Life Insurance Company of Canada.


Fidelity is a registered trademark of 483A Bay Street Holdings LP. Used with permission.

Dynamic Funds is a registered trademark of its owner, used under license, and a division of 1832 Asset Management L.P.

Invesco® and all associated trademarks are trademarks of Invesco Holding Company Limited, used under licence. Invesco is a registered business name of Invesco Canada Ltd. 

Interested in ordering marketing materials? Complete our Life & Health supply order form

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This table includes downloadable marketing materials saved in PDF format. Each row is a different product and may contain versions of the brochure in alternate languages.
Form Number Cover Marketing Material Name Available Languages Product
1271 Download cover image for file 5 Reasons for doing business with Equitable 5 Reasons for doing business with Equitable File
This advisor piece lists the top 5 reasons why Equitable Life should be your first choice.
FR General Content
1134 -2 Download cover image for file Charitable giving through life insurance Charitable giving through life insurance File
This client piece shows how life insurance is an easy and affordable way to amplify the amount of a charitable gift without impacting their family's inheritance.
FR General Content
Participating Whole Life
Universal Life
1562 Download cover image for file Corporate Preferred Estate Transfer (generic flyer) Corporate Preferred Estate Transfer (generic flyer) File
Provides a generic overview of the Corporate Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Sales Strategies
1688 Download cover image for file Corporate Preferred Estate Transfer using universal life Corporate Preferred Estate Transfer using universal life File
The Corporate Preferred Estate Transfer is the most tax-efficient way for clients to get the value of their shares out of their company and into the hands of their estate.
FR Critical illness Insurance
Sales Strategies
2059 Download cover image for file Equitable Generations at a Glance Equitable Generations at a Glance File
FR Universal Life
2062 Download cover image for file Equitable Generations Client Guide Equitable Generations Client Guide File
FR Universal Life
2060 Download cover image for file Equitable Generations Universal Life Product Summary Equitable Generations Universal Life Product Summary File
FR Universal Life
2057 Download cover image for file Equitable Generations Universal Life Investor Profile Questionnaire Equitable Generations Universal Life Investor Profile Questionnaire File
FR Universal Life
2055 Download cover image for file Equitable Generations Universal Life Savings and Investment Options Equitable Generations Universal Life Savings and Investment Options File
FR Universal Life
2053 Download cover image for file KIND™ caring claim support package KIND™ caring claim support package File
FR Universal Life
2058 Download cover image for file The Power of Paying a Little Bit More - Equitable Generations The Power of Paying a Little Bit More - Equitable Generations File
FR Universal Life
2061 Download cover image for file The Ultimate Bundle for Young Professionals The Ultimate Bundle for Young Professionals File
FR
1967 Download cover image for file Equitable Generations - Universal Life Insurance Equitable Generations - Universal Life Insurance File
Flexible life insurance with an investment component
FR Universal Life
1157 Download cover image for file Equation Generation IV at a Glance Equation Generation IV at a Glance File
This brochure provides an overview of Equitable Life's Equation Generation IV universal life including Plan Types, Cost of Insurance, Death Benefit Options and Savings and Investment Opportunities.
FR Universal Life
1155 Download cover image for file Equation Generation IV Client Guide (Bonus & Low Fees) Equation Generation IV Client Guide (Bonus & Low Fees) File
This guide includes information about how Equation Generation IV works, the life insurance protection it provides, the investment options available within the product, bonus options, and much more.
FR Universal Life
n/a – s. o. Download cover image for file Equation Generation IV Product Summary Equation Generation IV Product Summary File
This one page document provides advisors with an overview of the target market, features and benefits specific to this product.
FR Universal Life
n/a Download cover image for file Intergenerational Wealth Transfer Strategy - Underwriting Considerations Intergenerational Wealth Transfer Strategy - Underwriting Considerations File
FR
1988 Download cover image for file Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild File
FR
1980 Download cover image for file Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child File
FR
1816 Download cover image for file Corporate Preferred Retirement Solution (corporate borrowing) (generic flyer) Corporate Preferred Retirement Solution (corporate borrowing) (generic flyer) File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Sales Strategies
1815 Download cover image for file Corporate Preferred Retirement Solution (corporate borrowing) Checklist Corporate Preferred Retirement Solution (corporate borrowing) Checklist File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (corporate borrowing) and how it can impact them and their business.
FR Sales Strategies
1563 Download cover image for file Corporate Preferred Retirement Solution (shareholder borrowing) (generic flyer) Corporate Preferred Retirement Solution (shareholder borrowing) (generic flyer) File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR
1556 Download cover image for file Corporate Preferred Retirement Solution (shareholder borrowing) Checklist Corporate Preferred Retirement Solution (shareholder borrowing) Checklist File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (shareholder borrowing) and how it can impact them and their business.
FR
1564 Download cover image for file Preferred Estate Transfer (generic flyer) Preferred Estate Transfer (generic flyer) File
Provides a generic overview of the Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR
1689-2 Download cover image for file Preferred Estate Transfer using Universal Life Preferred Estate Transfer using Universal Life File
The Preferred Estate Transfer is a tax-efficient ways for clients to build and transfer wealth by redirecting money from taxable investments to pay the premiums for a permanent life insurance policy.
FR
1565 Download cover image for file Preferred Retirement Solution (generic flyer) Preferred Retirement Solution (generic flyer) File
Provides a generic overview of the Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR
1568 Download cover image for file Preferred Retirement Solution Checklist Preferred Retirement Solution Checklist File
Review this checklist with your clients to ensure they understand the Preferred Retirement Solution and how it can impact them.
FR
1989 Download cover image for file Wealth Transfer to a Grandchild Wealth Transfer to a Grandchild File
FR
1981 Download cover image for file Wealth Transfer to an Adult Wealth Transfer to an Adult File
FR
1197 Download cover image for file Which kind of life insurance is right for you? Which kind of life insurance is right for you? File
FR General Content
Universal Life
1569 Download cover image for file Tax and Estate Planners' Guide to Corporate Life Insurance Tax and Estate Planners' Guide to Corporate Life Insurance File
This guide is a support piece for tax and estate planners who want a high-level review of two unique planning opportunities using corporately-owned life insurance to meet estate & retirement needs.
FR Sales Strategies
1190 Download cover image for file Universal Life Investor Profiler Questionnaire Universal Life Investor Profiler Questionnaire File
Equitable Life's Investor Profiler Questionnaire can assist in determining a suggested asset mix for your clients savings within their Equation Generation IV universal life plan.
FR Universal Life
1193 Download cover image for file Universal Life Savings & Investment Options Universal Life Savings & Investment Options File
An overview of the Savings and Investment Options in our universal life plans. Providing the investment objective, top investments, volatility and segmentation of the Linked Interest Option Accounts.
FR Universal Life