Universal Life Insurance
Equitable GenerationsTM Universal Life Insurance
Equitable Generations universal life insurance (UL) is a flexible permanent life insurance solution with tax advantaged growth. With a broad range of savings and investment options and flexible premiums, it gives today’s clients control.
 Investment choices |
 Flexible premium |
 Tax savings |
 Life insurance |
Equitable Generations - Highlights:
• Choice of yearly renewable term (YRT) or Level cost of insurance (COI) options to meet diverse client needs.
• Broad range of investment choices from some of Canada’s leading fund managers, such as Fidelity, Dynamic, and Invesco.
• Investment Bonus: Annual rate of 0.75% added to the policy’s account value starting in year 1.
• Simplicity with no policy administration fees and fewer Linked Interest Option (LIO) administration fees (only on LIOs that track indices).
• Exceptional service and support at claim time.
Sustainable investment options:
• Three ESG Index Options let clients participate in stock market returns from indices applying ESG (Environmental, Social and Governance) principles.
• Three Climate Leadership® funds managed by Fidelity®, designed to capitalize on the financial opportunities of the global transition to a low carbon economy.
Target Date investing
• Fidelity’s ClearPath® series uses a balanced investment approach that allows clients to grow their fund value during their working years and enjoy stability during their retirement nears.
Check out Target Date Investing (pdf) for more information.
Check out our Equitable Generations Savings and Investment Options (pdf) for more information.
Caring claim support through KINDTM
• Compassionate Advance (non-contractual)*: Disbursement of a portion of the death benefit equal to the lesser of 50% of the coverage or $100,000 if the insured person becomes terminally ill.
• Snap Advance (non-contractual)*: Immediate access, upon request, to a portion of the death benefit totaling the lesser of the policy cash value or $25,000.
• Bereavement Counselling: $1,000 total provided to beneficiaries towards payment of counselling costs.
• Living Benefit: Payment of a portion of the account value tax-free in the event of a mental or physical disability as outlined in the policy contract.
For more information including full eligibility criteria, refer to the 2053 KIND Caring Claim Support package or the Equitable Generations policy contract.
* Compassionate Advance, Snap Advance and Empathy are non-contractual benefits that may be altered or terminated by Equitable at any time without notice. When the entire death claim is processed, the death benefit amount will be reduced by any amount advanced under the Compassionate Advance or Snap Advance benefits.
Empathy loss support benefit (non-contractual)*
• At claim time, life insurance beneficiaries can access a range of support services and tools at no extra cost.
• Learn more about Empathy.
Learn more about Equitable Generations UL
• Check out Equitable Generations At-a-glance for a quick overview of this robust life insurance solution.
• A client-friendly marketing flyer - Equitable Generations - #1967 is available for your use in client meetings.
Notes:
Equitable, Equitable Life, Equitable Life of Canada, Equitable Generations, KIND, and EquiNet are trademarks of The Equitable Life Insurance Company of Canada.
Fidelity is a registered trademark of 483A Bay Street Holdings LP. Used with permission.
Dynamic Funds is a registered trademark of its owner, used under license, and a division of 1832 Asset Management L.P.
Invesco® and all associated trademarks are trademarks of Invesco Holding Company Limited, used under licence. Invesco is a registered business name of Invesco Canada Ltd.
While Equitable has made every effort to ensure the accuracy of the information presented here, the policy contract governs in all cases
Product Summary
| Plan summary | Equitable Generations universal life insurance combines low-cost life insurance with competitive savings, investment opportunities and optional features to meet varying client needs |
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| Target market | • Families seeking immediate protection with the intention of establishing an estate • Pre-retirees seeking tax-advantaged growth to accumulate funds to supplement regular or early retirement • Retirees seeking to protect and preserve an established estate • Business owners seeking insurance protection for business partners (key-person protection) |
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| Cost of insurance options | • Yearly renewable Term (YRT) • Level |
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| Death benefit options | • Account Value Protector (sum insured + fund value) – available for both YRT and Level cost of insurance options. • Level Protector (level sum insured) – available only for YRT cost of insurance option. |
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| Bonuses | • Guaranteed annual Investment Bonus of 0.75% of the account value beginning in 1st year | |
| Availability | • Single life • Joint first-to-die (2 lives) • Joint last-to-die (2 lives) |
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| Issue ages | • YRT: Children age 0-15. Adults/joint life age 16-80. • Level: Adults/joint life age 16-80. |
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| Minimum sum insured | $25,000 | |
| Rate bands | YRT cost of insurance option • Band 1: $25,000 - $49,999 • Band 2: $50,000 - $99,999 • Band 3: $100,000 - $249,999 • Band 4: $250,000 - $499,999 • Band 5: $500,000 + |
Level cost of insurance option • Band 1: $25,000 - $99,999 • Band 2: $100,000 - $249,999 • Band 3: $250,000 - $499,999 • Band 4: $500,000 - $999,999 • Band 5: $1,000,000 - $4,999,999 • Band 6: $5,000,000+ |
| Admin/ policy fees | $0 per month | |
| Premium tax | Varies by province and territory | |
| Surrender charges | Applies for 9 years | |
| Investment options | • Daily interest account • Guaranteed deposit accounts (1, 5, 10 year) • Linked interest options: - 3 Index Options - 3 ESG Index Options - 14 Managed Fund Options - 8 Portfolio Options - 6 Target Date Options |
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| Optional riders | • Additional accidental death benefit • Children’s protection rider • EquiLiving critical illness insurance • Flexible guaranteed insurability option (children’s plans only) • Term life insurance (on the life insured under a single life plan only) • Waiver of monthly charges |
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| KIND® | • Compassionate Advance* • Snap Advance* • Bereavement Counselling Benefit • Living Benefit *The Compassionate Advance and Snap Advance benefits are non-contractual benefits and may be withdrawn or changed by Equitable at any time. |
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| Built-in features | • Special options provision (joint first-to-die) • Special options provision (joint last-to-die) |
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| EZcomplete® online application | • Use it for in-person or non-face-to-face meetings • EZcomplete easily guides you through only the required sections of the application • EZcomplete allows clients to sign the application using their own electronic device • Login to EquiNet and click on the EZcomplete icon in the menu bar |
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Linked Interest OptionsView a complete list of our funds |
Guaranteed Investments and Policy LoansView a complete list of our rates |
Interested in ordering marketing materials? Complete our Life & Health supply order form
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| Form Number | Cover | Marketing Material Name | Available Languages | Product |
|---|---|---|---|---|
| 2197 |
|
Intergenerational Wealth Transfer Strategy - Underwriting Considerations File | CH FR |
Participating Whole Life Universal Life |
| 1271 |
|
5 Reasons for doing business with Equitable
File
This advisor piece lists the top 5 reasons why Equitable Life should be your first choice. |
FR | General Content |
| 1346 |
|
A closer look at life insurance
File
For advisor use only. This chart takes a closer look at life insurance and highlights some of the key differences between Equitable's term, whole life and universal life products. (Available in PDF Format only.) |
FR |
Participating Whole Life Term Universal Life |
| 1134 |
|
Charitable giving through life insurance
File
This client piece shows how life insurance is an easy and affordable way to amplify the amount of a charitable gift without impacting their family's inheritance. |
FR |
General Content Participating Whole Life Universal Life |
| 1562 |
|
Corporate Preferred Estate Transfer (generic flyer)
File
Provides a generic overview of the Corporate Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR | Sales Strategies |
| 1688 |
|
Corporate Preferred Estate Transfer using universal life
File
The Corporate Preferred Estate Transfer is the most tax-efficient way for clients to get the value of their shares out of their company and into the hands of their estate. |
FR |
Critical illness Insurance Sales Strategies |
| N/A | Equitable Generations Advisor Admin Guide File | FR | Universal Life | |
| 2059 |
|
Equitable Generations at a Glance File | FR | Universal Life |
| 2062 |
|
Equitable Generations Client Guide File | FR | Universal Life |
| 2060 |
|
Equitable Generations Universal Life Product Summary File | FR | Universal Life |
| 2057 |
|
Equitable Generations Universal Life Investor Profile Questionnaire File | FR | Universal Life |
| 2055 |
|
Equitable Generations Universal Life Savings and Investment Options File | FR | Universal Life |
| 2053 |
|
KIND caring claim support package File | FR | Universal Life |
| 1758 |
|
Take a Premium Holiday File | FR |
Critical illness Insurance Term Universal Life |
| 2058 |
|
The Power of Paying a Little Bit More - Equitable Generations File | FR | Universal Life |
| 2061 |
|
The Ultimate Bundle for Young Professionals File | FR |
Critical illness Insurance Term Universal Life |
| 1967 |
|
Equitable Generations - Universal Life Insurance
File
Flexible life insurance with an investment component |
FR | Universal Life |
| 1988 |
|
Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild File | CH FR | Participating Whole Life |
| 1980 |
|
Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child File | CH FR |
Participating Whole Life Universal Life |
| 1025 |
|
Individual Life & Health Products At-a-glance
File
This guide can be used as an easy reference to all of Equitable's Life and Health products currently available for sale. |
FR |
General Content Critical illness Insurance Participating Whole Life Term Sales Strategies |
| 1798 |
|
Harnessing the power of your cash value
File
When your clients need cash, they may be able to access the cash value of their Equimax policy. This new marketing piece can help you find the option that works best for them. |
FR |
Participating Whole Life Universal Life |
| 1816 |
|
Corporate Preferred Retirement Solution (corporate borrowing) (generic flyer)
File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR | Sales Strategies |
| 1815 |
|
Corporate Preferred Retirement Solution (corporate borrowing) Checklist
File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (corporate borrowing) and how it can impact them and their business. |
FR | Sales Strategies |
| 1563 |
|
Corporate Preferred Retirement Solution (shareholder borrowing) (generic flyer)
File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR |
Participating Whole Life Universal Life |
| 1556 |
|
Corporate Preferred Retirement Solution (shareholder borrowing) Checklist
File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (shareholder borrowing) and how it can impact them and their business. |
FR |
Participating Whole Life Universal Life |
| 1564 |
|
Preferred Estate Transfer (generic flyer)
File
Provides a generic overview of the Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR |
Participating Whole Life Universal Life |
| 1689 |
|
Preferred Estate Transfer using Universal Life
File
The Preferred Estate Transfer is a tax-efficient ways for clients to build and transfer wealth by redirecting money from taxable investments to pay the premiums for a permanent life insurance policy. |
FR | Universal Life |
| 1565 |
|
Preferred Retirement Solution (generic flyer)
File
Provides a generic overview of the Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR |
Participating Whole Life Universal Life |
| 1568 |
|
Preferred Retirement Solution Checklist
File
Review this checklist with your clients to ensure they understand the Preferred Retirement Solution and how it can impact them. |
FR |
Participating Whole Life Universal Life |
| 1989 |
|
Wealth Transfer to a Grandchild File | CH FR |
Participating Whole Life Universal Life |
| 1981 |
|
Wealth Transfer to an Adult File | CH FR |
Participating Whole Life Universal Life |
| 1197 |
|
Which kind of life insurance is right for you?
File
|
FR |
General Content Universal Life |
| 1569 |
|
Tax and estate planners' guide to corporate life insurance
File
This guide is a support piece for tax and estate planners who want a high-level review of two unique planning opportunities using corporately-owned life insurance to help meet estate & retirement needs. |
FR | Sales Strategies |
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Equitable GenerationsTM Universal Life Insurance
Resources
Sample Policy Pages
Equitable GenerationsTM Universal Life Insurance
Helping you sell
- Equitable Generations Client Guide
- Charitable giving through life insurance
- Preferred Estate Transfer for individual and corporate clients