Universal Life Insurance
Universal Life Insurance
Equitable GenerationsTM Universal Life Insurance
Check out our Equitable Generations universal life splash page: www.equitable.ca/ul
Equitable Generations universal life is a 21st century permanent insurance solution that offers flexibility with a wide range of tax-advantaged1 savings and investment options to choose from. This offers greater control over clients' investment strategy.
Key features include:
- Modern investment options offered through Canada’s leading fund managers such as Fidelity, Dynamic, and Invesco.
- Investment Bonus guarantees an annual rate of 0.75% of the policy’s account value starting in year 1.
- Simplicity with no policy administration fee and no Linked Interest Option (LIO) administration fees (except LIOs that track indices).
- Top-notch service when the time comes to make a claim.
Sustainable investment choices:
- Three ESG Index Options that provide clients the opportunity to participate in the returns of stock market indexes which apply ESG (Environmental, Social and Governance) principles.
- Three Climate Leadership® funds managed by Fidelity® that intend to seize the financial opportunities of the global transition to a low carbon economy.
Check out our Equitable Generations Savings and Investment Options (pdf) for more information.
Target Date investing
- Fidelity’s ClearPath® series invests with a balanced criteria such that clients can grow their fund value during their earning years before the portfolio automatically adjusts the risk as retirement nears.
Overview of caring claim support through KINDTM
- Compassionate Advance (non-contractual)2: Disbursement of a portion of the death benefit equal to the lesser of 50% of the coverage or $100,000 if the insured person becomes terminally ill.
- Snap Advance (non-contractual)2: Immediate access, upon request, to a portion of the death benefit totaling the lesser of the policy cash value or $25,000.
- Bereavement Counselling: $1,000 total provided to beneficiaries towards payment of counselling costs.
- Living Benefit: Payment of a portion of the account value in the event of a mental or physical disability as outlined in the policy contract.
Have a "glance" at Equitable Generations
Check out Equitable Generations At-a-glance for a quick overview of the insurance solution and its features.
Equation Generation® IV universal life insurance
Key features include:
- Choice of level and yearly renewable term (YRT) cost of insurance (COI) options.
- Two product versions which each has its own bonus schedule.
- Competitive contractual minimum returns for Guaranteed Deposit Accounts.3
Have a "glance" at Equation Generation IV
Check out Equation Generation IV At-a-glance for a quick overview of the product and features.
1 Subject to maximums as prescribed in the Income Tax Act (Canada).
2 Compassionate Advance and Snap Advance are non-contractual and may be altered or terminated by Equitable Life at any time without notice. When the entire death claim is processed, the death benefit amount will be reduced by the amount advanced under the Compassionate Advance or Snap Advance.
3 We reserve the right to change or discontinue Guaranteed Deposit Account terms available at any time.
Notes:
Equitable Life, Equitable Life of Canada, Equitable Generations, Equation Generation, KIND, and EquiNet are trademarks of The Equitable Life Insurance Company of Canada.
Fidelity is a registered trademark of 483A Bay Street Holdings LP. Used with permission.
Dynamic Funds is a registered trademark of its owner, used under license, and a division of 1832 Asset Management L.P.
Invesco® and all associated trademarks are trademarks of Invesco Holding Company Limited, used under licence. Invesco is a registered business name of Invesco Canada Ltd.
Interested in ordering marketing materials? Complete our Life & Health supply order form
Canada's Anti-Spam Legislation - The digital printer friendly versions of these brochures are not to be altered. PLEASE NOTE that if you choose to distribute the brochure by electronic mail to your clients or prospects, you must comply with Canada's new anti-spam legislation. You could be subject to severe penalties should you not comply. Find out more at fightspam.gc.ca.
Form Number | Cover | Marketing Material Name | Available Languages | Product |
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1271 |
5 Reasons for doing business with Equitable
File
This advisor piece lists the top 5 reasons why Equitable Life should be your first choice. |
FR | General Content | |
1346 |
A closer look at life insurance
File
For advisor use only. This chart takes a closer look at life insurance and highlights some of the key differences between Equitable's term, whole life and universal life products. (Available in PDF Format only.) |
FR |
Participating Whole Life Term Universal Life |
|
1134 |
Charitable giving through life insurance
File
This client piece shows how life insurance is an easy and affordable way to amplify the amount of a charitable gift without impacting their family's inheritance. |
FR |
General Content Participating Whole Life Universal Life |
|
1562 |
Corporate Preferred Estate Transfer (generic flyer)
File
Provides a generic overview of the Corporate Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR | Sales Strategies | |
1688 |
Corporate Preferred Estate Transfer using universal life
File
The Corporate Preferred Estate Transfer is the most tax-efficient way for clients to get the value of their shares out of their company and into the hands of their estate. |
FR |
Critical illness Insurance Sales Strategies |
|
N/A | Equitable Generations Advisor Admin Guide File | FR | Universal Life | |
2059 | Equitable Generations at a Glance File | FR | Universal Life | |
2062 | Equitable Generations Client Guide File | FR | Universal Life | |
2060 | Equitable Generations Universal Life Product Summary File | FR | Universal Life | |
2057 | Equitable Generations Universal Life Investor Profile Questionnaire File | FR | Universal Life | |
2055 | Equitable Generations Universal Life Savings and Investment Options File | FR | Universal Life | |
2053 | KIND caring claim support package File | FR | Universal Life | |
1758 | Take a Premium Holiday File | FR |
Critical illness Insurance Term Universal Life |
|
2058 | The Power of Paying a Little Bit More - Equitable Generations File | FR | Universal Life | |
2061 | The Ultimate Bundle for Young Professionals File | FR |
Critical illness Insurance Term Universal Life |
|
1967 |
Equitable Generations - Universal Life Insurance
File
Flexible life insurance with an investment component |
FR | Universal Life | |
N/A | Equation Generation IV Admin Guide File | FR | Universal Life | |
1176 | Equation Generation IV Advisor Guide File | FR | Universal Life | |
1157 |
Equation Generation IV at a Glance
File
This brochure provides an overview of Equitable Life's Equation Generation IV universal life including Plan Types, Cost of Insurance, Death Benefit Options and Savings and Investment Opportunities. |
FR | Universal Life | |
1155 |
Equation Generation IV Client Guide (Bonus & Low Fees)
File
This guide includes information about how Equation Generation IV works, the life insurance protection it provides, the investment options available within the product, bonus options, and much more. |
FR | Universal Life | |
N/A |
Equation Generation IV Product Summary
File
This one page document provides advisors with an overview of the target market, features and benefits specific to this product. |
FR | Universal Life | |
N/A | Intergenerational Wealth Transfer Strategy - Underwriting Considerations File | FR CH |
Participating Whole Life Universal Life |
|
1988 | Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild File | FR CH | Participating Whole Life | |
1980 | Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child File | FR CH |
Participating Whole Life Universal Life |
|
1025 |
Individual Life & Health Products At-a-glance
File
This guide can be used as an easy reference to all of Equitable's Life and Health products currently available for sale. |
FR |
General Content Critical illness Insurance Participating Whole Life Term Sales Strategies |
|
1798 |
Harnessing the power of your cash value
File
When your clients need cash, they may be able to access the cash value of their Equimax policy. This new marketing piece can help you find the option that works best for them. |
FR |
Participating Whole Life Universal Life |
|
1816 |
Corporate Preferred Retirement Solution (corporate borrowing) (generic flyer)
File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR | Sales Strategies | |
1815 |
Corporate Preferred Retirement Solution (corporate borrowing) Checklist
File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (corporate borrowing) and how it can impact them and their business. |
FR | Sales Strategies | |
1563 |
Corporate Preferred Retirement Solution (shareholder borrowing) (generic flyer)
File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR |
Participating Whole Life Universal Life |
|
1556 |
Corporate Preferred Retirement Solution (shareholder borrowing) Checklist
File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (shareholder borrowing) and how it can impact them and their business. |
FR |
Participating Whole Life Universal Life |
|
1564 |
Preferred Estate Transfer (generic flyer)
File
Provides a generic overview of the Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR |
Participating Whole Life Universal Life |
|
1689 |
Preferred Estate Transfer using Universal Life
File
The Preferred Estate Transfer is a tax-efficient ways for clients to build and transfer wealth by redirecting money from taxable investments to pay the premiums for a permanent life insurance policy. |
FR | Universal Life | |
1565 |
Preferred Retirement Solution (generic flyer)
File
Provides a generic overview of the Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life. |
FR |
Participating Whole Life Universal Life |
|
1568 |
Preferred Retirement Solution Checklist
File
Review this checklist with your clients to ensure they understand the Preferred Retirement Solution and how it can impact them. |
FR |
Participating Whole Life Universal Life |
|
2191 | Universal Life: Equitable Generations File | FR | Universal Life | |
1989 | Wealth Transfer to a Grandchild File | FR CH |
Participating Whole Life Universal Life |
|
1981 | Wealth Transfer to an Adult File | FR CH |
Participating Whole Life Universal Life |
|
1197 |
Which kind of life insurance is right for you?
File
|
FR |
General Content Universal Life |
|
1569 |
Tax and estate planners' guide to corporate life insurance
File
This guide is a support piece for tax and estate planners who want a high-level review of two unique planning opportunities using corporately-owned life insurance to help meet estate & retirement needs. |
FR | Sales Strategies | |
1190 |
Universal Life Investor Profiler Questionnaire
File
Equitable Life's Investor Profiler Questionnaire can assist in determining a suggested asset mix for your clients savings within their Equation Generation IV universal life plan. |
FR | Universal Life | |
1193 |
Universal Life Savings & Investment Options
File
An overview of the Savings and Investment Options in our universal life plans. Providing the investment objective, top investments, volatility and segmentation of the Linked Interest Option Accounts. |
FR | Universal Life |
Equitable GenerationsTM Universal Life Insurance
Resources
Sample Policy Pages
Equation Generation® IV universal life insurance
Resources
Financial Planning Concepts & Tools
Sample Policy Pages
- Single life Low Fees
- Single life Bonus
- Joint first-to-die Low Fees
- Joint first-to-die Bonus
- Joint last-to-die Low Fees
- Joint last-to-die Bonus
- Optional Riders
Equitable GenerationsTM Universal Life Insurance
Helping you sell
- Equitable Generations Client Guide
- Charitable giving through life insurance
- Preferred Estate Transfer for individual and corporate clients
Sales Solutions
Equation Generation® IV universal life insurance
Helping you sell
- Equation Generation IV Client Guide
- Charitable giving through life insurance
- Preferred Estate Transfer for individual and corporate clients