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  1. Changes to Equitable’s Universal Life fund names Effective November 15, 2025, we changed the name of the funds being tracked for the following Equitable® linked interest options. These changes apply to both our current and legacy universal life solutions as indicated below.
     
    Linked interest option Current name of fund being tracked New name of fund being tracked Applicable insurance solutions
    Canadian Bond Equitable Life Active Canadian Bond Fund Internal Linked Equitable Bond Internal Linked   Equitable GenerationsTM, Equation Generation® IV, EquiLife® and Equation Generation III
    Canadian Balanced Portfolio Equitable Life Active Balanced Portfolio Select Equitable Balanced Equitable Generations
    Canadian   Equitable Generations, Equation Generation IV, EquiLife, Equation Generation III and Equation Generation II
    Canadian Neutral Portfolio Equitable Life Active Balanced Income Portfolio Select Equitable Income Equitable Generations
    Global Equity Portfolio Equitable Life Active Balanced Growth Portfolio Select Equitable Growth

    Effective November 15, 2025, we changed the names of the following segregated funds tied to some of our legacy universal life products as indicated below.
     
    Current name of segregated fund New name of segregated fund Applicable products
    Asset Allocation Fund Equitable MFS Balanced   Equation and Direction 2000 Plus
    Active Canadian Bond Equitable Bond
    Canadian Stock Fund Equitable MFS Canadian Equity Plus
    Money Market Fund Equitable Money Market
    Accumulative Income Fund Equitable MFS Canadian Fixed Income Direction 2000
    Common Stock Fund Equitable MFS Common Stock

    Only the above funds’ names have changed. No fundamental changes have been made to the funds.
  2. Crunch the numbers with Equitable Life of Canada


    Whether helping your client determine net worth or reviewing to see if your client’s retirement plan is on track, Equitable Life® is here to help with our online calculators. These number crunching tools can help you answer some of those challenging questions you get asked by your clients. From an RSP loan calculator to home budgeting to even figuring out if your client will be a future millionaire, check out our latest tools.
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    Gloria and Nigel just launched their small business and have dreams of becoming millionaires. What will it take for them to join the millionaire’s club?


    Did you know?
    There are many factors to consider including inflation, taxation and rate of return. Check out Equitable Life’s Cool Million Calculator.

    Share calculators using your Facebook, Twitter or LinkedIn account.

  3. Crunch the numbers with Equitable Life of Canada  

    Whether helping your client determine net worth or reviewing to see if your client’s retirement plan is on track, Equitable Life® is here to help with our online calculators. These number crunching tools can help you answer some of those challenging questions you get asked by your clients. From an RSP loan calculator to home budgeting to even figuring out if your client will be a future millionaire, check out our latest tools.
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    Amesh just celebrated his 71st birthday. He is looking for a product that provides continued growth in a tax-sheltered environment. What should he do with his existing Registered Retirement Savings Plan?

     

    Did you know?
    It is mandatory that you convert your RRSP to a RRIF by December 31st in the year you turn 71. Check out Equitable Life’s RRIF Payment Calculator.

     

    Share calculators using your Facebook, Twitter or LinkedIn account.


     
  4. An Exciting Fund Lineup Offered with Equitable Generations Equitable Generations™ is a Universal Life product that offers investment options that resonate with today’s 21st century client while reducing every fee possible. It also reduces the cost of insurance to help clients maximize their opportunity to purchase coverage and build tax-advantaged wealth.

    Fund Features of Equitable Generations:

    ● 34 fund options, including 18 new investment options, tracking funds managed by Fidelity™, Dynamic™, Invesco™ and more.
    ● 3 sustainable investment “ESG” (Environmental, Social & Governance) options – because today’s buyer cares as much about impact as they do about returns.
    ● Target date funds that auto-rebalance over time so that as a client approaches retirement, the fund adjusts its risk automatically.

    Learn more about our new funds:

    ● American Equity Index (ESG)
    ● Canadian Equity Index (ESG)
    ● Special Situations fund (Fidelity)
    ● Sustainable Equity, Balanced, and Bond Funds (Fidelity)
    ● Target Date funds (Fidelity)
    ● Details on funds available
    ● Get all your ESG questions answered with Margaret Dorn, S&P

    NewFundLineup.png
  5. Policy contract changes for residents of Quebec Starting June 1, 2023, there will be new language rules for any “contracts of adhesion”, including insurance policy contracts, in Quebec. These changes are part of Bill 96, which is about respecting French as the official and common language of Quebec.

    At Equitable Life, we have made some changes to our contract processes to support this new requirement.
    Starting after May 23, 2023, clients who live in Quebec will always get a copy of their insurance policy contract in French, regardless of language preference.
    - We will only send the English copy to the policy owner if they specifically ask for it. In that case, we would also send a French copy.
    - For clients who request a copy of their policy contract in French, there is no change. We pride ourselves in respecting the needs of our clients.

    If you want to learn more about these language changes, visit Assemblee nationale du Quebec - Bill 96. You may also contact your wholesaler.
  6. [pdf] Three steps to packaging large cases for success
  7. New rules in effect for all Quebec applications The Quebec Regulatory Tribunal (AMF) made an important decision about selling insurance products to Quebec residents. As a result, Equitable® has changed its licensing rules for all future sales to clients in Quebec. 

    Effective on November 28, 2024, you must be licensed in Quebec to submit an application for a client who lives in Quebec. This requirement applies to all insurance and investment products.

    Regardless of where the application is signed, if you meet with a client whose primary residence is in Quebec, you must be licensed in Quebec to submit on the client’s behalf. 

    If you are not licensed in Quebec, you will need to get licensed in Quebec for applications for Quebec clients to be processed. 

    What about licensing for clients outside of Quebec? 

    In all cases, we encourage you to be licensed in the province where a client lives to be able to do business or provide ongoing service.




    Equitable is committed to providing solutions and service that is in the best interests of clients and advisors alike. We appreciate your continued support.

    Questions?

    Your Equitable Wholesaler is here to help. 

    You may also reach out to Advisor Services for more details. Email eastern-service@equitable.ca or call 1-800-668-4095.



    ® or TM denote trademarks of The Equitable Life Insurance Company of Canada.
  8. Instructions
  9. Critical Illness Path to Success Program Instructions
  10. Digital Payment Options for Your Client’s First and Subsequent Annual Payments for Individual Life a This article has been updated to reflect changes to the Pre-Authorized Debit (PAD) for new business annual premiums – see below #2.

    To enhance the ease of doing business with Equitable Life, we have added some additional payment methods to help your clients make their first and subsequent annual premium payments easily.
     
    Three digital payment options for annual premium payments:

       1. Online bill payment - Your client can pay their annual premium easily and quickly by using the online bill payment option through their financial institution. On your client’s banking website, they must set up “EQUITABLE LIFE-INDIVIDUAL LIFE & CI” as a “PAYEE”. Use the 9 (or 7) digit policy number as the “account number” then pay this new “bill”. This is the preferred option for annual payments.  

       2. Pre-Authorized Debit (PAD) - For policies where annual premiums are $2,500 or greater, your client now has the additional option of an annual PAD payment. Your client needs to provide a signed PAD authorization form, or a signed letter of direction that indicates they have read and agree to the terms of the PAD. This is a one-time authorization and needs to be repeated for subsequent annual payments.  

       3. Electronic Funds Transfer (EFT) or Wire Transfer - If online bill payment or a one-time PAD will not meet your client’s needs, such as when transferring funds from another financial institution or business to Equitable Life, and the annual premiums are $20,000 or greater, then an EFT is now an option that is available. A wire transfer is available on an exception basis only and is subject to approval.  

    Please contact your Regional Sales Team or customer service team for further questions.