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1. New re-branded Application for Life and CI Insurance (Form 350)
   We are excited to announce that as of December 7^th, 2024, our new re-branded Application for Life and CI Insurance (Form 350) is available on EquiNet^® Individual Insurance>Forms.
   
   We will continue to accept the previous version of the Application for Life and CI Insurance (Form 350) dated May 2023.
   
   Once  your current supply is depleted, you can order the new application version dated November 2024 from our Supply department using form 1390 Supply Order Form (Life and Health).
2. Celebrating Lunar New Year!

   On behalf of all of us at Equitable, we’d like to wish you a very happy Lunar New Year. May the Year of the Snake bring you much success and happiness!
   
   Lunar New Year falls on the first new moon of the lunar calendar, January 29, 2025, and celebrations last for about two weeks.
   
   To recognize and celebrate Lunar New Year and Chinese-Canadian culture, we have commissioned a series of works from B.C. artist Steffi Lai. Her piece “Year of the Snake” is featured on our Chinese Markets webpage and other marketing assets. We are thrilled to collaborate with Steffi and showcase her beautiful artwork.

3. A strong close to 2024 for our participating account Equitable takes pride in its mutual structure. Our participating clients benefit from the wide range of assets we invest in. We also work to ensure these investments support and strengthen communities across Canada. Thanks to our investment team, participating clients enter 2025 with a strong long-term outlook.
   
   The December 2024 Participating Account Asset Mix Quarterly Update has now been posted.
   
   View the #1360 piece here.
   
   For more information, please contact your local wholesaler.
    
4. Navigating the current markets with Equitable

    

   We know these times are tough for everyone. With the markets being uncertain, we want to reassure you that we're here to support you and our clients.
   
   For the latest updates, please check Equitable’s navigating the current market information page. There you'll find information from us and our partners about the latest in tariff news, what the current landscape means for investors, marketing resources to help clients learn about investing during uncertain times, and more.
       
   As the global situation evolves, we will continue to assist you as we navigate the markets together. Rest assured, Equitable is dedicated to supporting you. When we grow together, success is mutual. 
   
   For any questions, contact your Director, Investment Sales.

   
   Posted April 24
5. And the winners of Equitable’s Ring in the Savings Contest are…

   A big thank you for making Equitable’s Ring in the Savings contest a huge success.  
   
   Clients who made a contribution between January 1 and March 1, 2025, to their Registered Retirement Savings Plan (RRSP) or Tax-Free Savings Account (TFSA) or could win $5,000 and the advisor could win $1,000.
    
    We’ve now completed the draws and are thrilled to announce the following winners:

   • Client: C. F., British Columbia
     Advisor: Dylan D., British Columbia

   • Client: F. L., Ontario
     Advisor: Ted E., Ontario

   Congratulations to our winners!  
   
   From all of us at Equitable, thank you for your trust and partnership.

   Posted May 5, 2025
6. Equitable's Spring update & 2025 Dividend Scale Announcement

   
   Join us virtually on June 5th, 2025!

    
   We invite you to join us virtually on June 5^th, as our senior leaders share some exciting updates and the latest dividend scale news - all beginning at 1:00pm EDT.
   
   When: Thursday, June 5^th, 2025
   
    Time: 1:00pm – 1:20pm EDT
   
   
   
   On the day of the event, choose your language preference option below when it’s time to enter the meeting.
     
   (*The French and Chinese events will be partially in English, with sub-titles on screen).
   
   We look forward to seeing you there!
7. A message from Cam Crosbie, EVP, Savings and Retirement, Equitable The first half of 2025 has been an exciting and busy year for us at Equitable^®.  In this short video, I share with you some of the things we’ve done to show our commitment to you and some of the great things we’ve got planned for the remainder of the year.  
   
   I want to thank you again for your continued support and trust in us. We value our partnership and are always working hard to make things better.  When we work together, success is mutual.  
   
   Please take a few minutes to watch the video.  
   
   Thank you,
   
   
   
   Cam Crosbie, Executive Vice-President,
   Savings and Retirement Division
   Equitable
   
   
   Date posted: June 19, 2025
8. A message from Cam Crosbie, EVP, Savings and Retirement, Equitable The first half of 2025 has been an exciting and busy year for us at Equitable^®.  In this short video, I share with you some of the things we’ve done to show our commitment to you and some of the great things we’ve got planned for the remainder of the year.  
   
   I want to thank you again for your continued support and trust in us. We value our partnership and are always working hard to make things better. When we work together, success is mutual. 
   
   Please take a few minutes to watch the video.  
   
   Thank you,
   
   
   Cam Crosbie, Executive Vice-President,
   Savings and Retirement Division
   Equitable
   
   Date posted: June 19, 2025
9. Guides for completing Individual Insurance forms now on EquiNet We have recently added guides to provide detailed instructions on how to fill out forms on EquiNet. You can find them on the Individual Forms page, directly underneath the applicable form. In the coming weeks, we will be adding more guides for additional forms, so make sure to check the Forms page for solutions that help you work smarter.
    
   View our newly posted guides:
   • 671OC Guide (Guide to Completing an Ownership Change Form)
   • 594 Guide (Guide to Completing Business Information Form)
   • 1710 Guide (Guide to Completing Verification of Identity for Policy Owners)
    
   Additional guides for the following forms will be available soon:
   • 693UL (Reallocation and Transfer of Funds Form -Universal Life)
   • 681 (Request for Termination Form)
10. Commission schedule update We’re pleased to share that we’ve released a new and improved Commission Schedule (Schedule “A”), effective October 27, 2025.  
    
    What’ s new
    • The Commission Schedule (Schedule “A”) now includes all commission details, including FundSERV commissions.
    • The “FundSERV – Producer Commission Schedule (Schedule B)” document has been discontinued.
    • The schedule has been redesigned to offer greater clarity through plain language and improved structure.
    
    What hasn’t changed
    • There are no changes to any commission rates or provisions.
    If you have any questions, feel free to reach out to your appropriate Director of Investment Sales or Insurance Sales.