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- Par Whole Life Summary
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Enhanced flexibility and features make Equimax whole life a great choice for your clients
WHAT’S NEW ON MARCH 23, 2020?
The following features are available on Equimax Estate Builder® and Equimax Wealth Accumulator® plans!
60 months of EDO payment flexibility1 that fits your clients’ situation- Clients can start EDO payments1 up to 60 months from the date the application was signed, or resume up to 60 months from the last EDO payment made, without additional evidence of insurability.
- Applies to Equimax2 policies with an effective date of March 23, 2020 or later.

EDO is available on cases rated 300% or less3 for new and existing clients- For existing clients, if approved, the EDO contract provisions that apply will be based on the effective date of the insurance policy, not the date the EDO was added.
- Applies to Equimax2 policies issued under the 2017 tax rules.
Built-in Disability Benefit Disbursement provides access to cash value in the event of a disability
- The Disability Benefit Disbursement may provide a tax-free, lump sum payment of up to 100% of the policy’s cash value if the insured becomes disabled.4
- Will be included on Equimax2 policies issued under the 2017 tax rules.5
Want more information?
More information is available on EquiNet® on the Whole Life Insurance Product page under the Resources tab.
Ask your Equitable Life® Regional Sales Manager about Equimax today.COVID-19 & social distancing: Strategy for insurance applications
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1 This applies only to policies with an effective date of March 23, 2020 or later. The amount of the EDO payment allowed may be limited to the maximum EDO payment made in previous years depending on the policy year. For approved EDO amounts exceeding $150,000 annually ($12,500 monthly), clients have up to 12 months from the date the EDO application was signed or the date of the last EDO payment to make an EDO payment before a contribution cap may apply. See Admin Guide for full details. 2 Applies to Equimax Estate Builder and Wealth Accumulator; all ages; life pay and 20 pay; single and joint lives. 3 Not available if the policy has a flat extra rating. 4 See sample policy contract for full details, including the qualifications for the disbursement. Policy cash value and death benefit will decrease. Tax laws are subject to change. The payment of the disability benefit disbursement may affect the adjusted cost basis (ACB) of the policy as it is considered payment of a capital benefit. Changes in ACB can affect the future taxation of the policy. 5Subject to our administrative rules and guidelines in effect at the time of the disbursement - Whole Life
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Equitable Life added the Mackenzie Global Strategic Income Fund to Pivotal Select
On June 7, 2021, Equitable Life® launched five additional funds to the Pivotal Select™ segregated funds lineup. Included in the launch is the Mackenzie Global Strategic Income Fund. Designed to deliver growth and income to investors, the underlying fund objective seeks income with the potential for long-term capital growth by investing primarily in fixed-income and/or income-oriented equity securities of issuers anywhere in the world.
At Equitable Life, we pride ourselves on offering quality products. This means always reviewing our investment fund lineup. This fund, along with the other new funds are available on all Pivotal Select load types and guarantee classes, providing you and your clients with even more choice and flexibility.
To learn more about Mackenzie Global Strategic Income Fund, join us on Tuesday, June 22 at 2:00 p.m. ET/11:00 a.m. PT to hear Eric Glover, AVP Investment Director and Hadiza Djataou, VP Investment Director, from Mackenzie Investments, highlight the balanced solution that this fund can bring to your client’s investment portfolio.
Click here to register!
Want to learn more about our new funds? Contact your Regional Investment Sales Manager today.
® and ™ denotes a registered trademark of The Equitable Life Insurance Company of Canada.
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Regulator Reviews of Advisor Business Practices
The Financial Services Regulatory Authority of Ontario (FSRA) began targeted life agent examinations in 2021 as part of its Market Conduct: Life and Health Insurance Agent Supervision Framework. In March 2022, FSRA released its industry report which included a summary of the top regulatory violations or business practice gaps identified during those reviews, which included:
● Agent Disclosure – failure to ensure proper disclosure to clients regarding the insurers that the agent is authorized to represent, conflicts of interest or potential conflicts of interest and agent compensation;
● Continuing Education Credits – failure to complete CE credits as required or misrepresentation to the regulator regarding completion;
● Failure to complete the Life Insurance Replacement Declaration with clients when replacing an existing insurance policy;
● Missing or inadequate financial needs analysis and/or risk assessment (wealth) and insurance needs analysis;
● Missing or inadequate Reasons Why Letters for insurance recommendations;
● Missing evidence of policy illustrations;
● Missing or inadequate AML/ATF programs; and
● An overall lack of adequate notes to document client conversations and support recommendations made.
While these reviews are focused on agents licensed in Ontario, the review findings are helpful for all licensed advisors to ensure your business practices are aligned with regulatory and industry standards. Following these standards also helps you meet Equitable Life’s Advisor Code of Conduct. FSRA’s full report includes a copy of the Insurance Agent Market Conduct Questionnaire and can be viewed at https://www.fsrao.ca/newsroom/new-life-and-health-agent-supervisory-framework-enhances-consumer-protection.
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5 Things You Need to Know About Equitable Generations Universal Life
Here are five things you need to know about Equitable Generations™ Universal Life
1. Affordability
Because Equitable Life is owned by its policyholders, we don’t have to worry about paying shareholders. That means we can focus on offering competitive pricing!
2. Investments
Equitable Generations Universal Life is built for the 21st century with investment options that matter to today’s buyer including Target date, Environmental, Social, and Governance (ESG) funds for sustainable investing.
3. Fees
Equitable Generations has eliminated most universal life fund administration fees as well as the policy administration fee.
4. KIND™
Equitable Generations has a suite of contractual and non-contractual claims features we call KIND, designed to help your family navigate the claims process with ease.
5. FlexibilityWith such competitive pricing, fantastic investment options and minimal fees. Equitable Generations Universal Life provides a level of flexibility rarely seen in the Universal Life space.
See Equitable Generations Universal Life for yourself within one minute - try the EZStart quick quote software for advisors, available on EquiNet!
Please contact your local wholesaler for more information.
TM and ® denote trademarks of The Equitable Life Insurance Company of Canada. -
What you should know about Equitable Generations Universal Life
Here are five things you need to know about Equitable Generations™ Universal Life
1. Affordability
Because Equitable Life is owned by its policyholders, we don’t have to worry about paying shareholders. That means we can focus on offering competitive pricing!
2. Investments
Equitable Generations Universal Life is built for the 21st century with investment options that matter to today’s buyer including Target date, Environmental, Social, and Governance (ESG) funds for sustainable investing.
3. Fees
Equitable Generations has eliminated most universal life fund administration fees as well as the policy administration fee.
4. KIND™
Equitable Generations has a suite of contractual and non-contractual claims features we call KIND, designed to help your family navigate the claims process with ease.
5. FlexibilityWith such competitive pricing, fantastic investment options and minimal fees. Equitable Generations Universal Life provides a level of flexibility rarely seen in the Universal Life space.
View our video on Vimeo or YouTube!
See Equitable Generations Universal Life for yourself within one minute - try the EZStart quick quote software for advisors, available on EquiNet!
Please contact your local wholesaler for more information.
TM and ® denote trademarks of The Equitable Life Insurance Company of Canada.