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Individual Insurance
When monthly costs matter, Equitable delivers
Many clients want life insurance protection that fits their monthly budget. Monthly payments can make coverage feel more manageable than paying annually, but monthly charges often come with added charges that increase the total cost.
That’s where Equitable stands out.
Equitable’s lower monthly charges on whole life and term plans can help make protection more affordable for clients who pay monthly. That gives you a competitive option to discuss when clients are comparing carriers and looking for coverage that fits their budget. While this pricing approach is not new for Equitable, it continues to be a meaningful advantage for clients choosing Equitable.
Savings clients appreciate
When carriers have the same annual premium, Equitable’s term, critical illness and whole life monthly premium will generally be about 3-4% lower.*
*Based on rates from August and September 2026 on LifeGuide.
Many individual insurance comparison tools show annual premiums by default. Try reviewing monthly premiums for the best monthly rates.
When clients are focused on monthly affordability, make Equitable part of the comparison. Reviewing monthly premiums helps you show clients where they can get the protection they need at a cost that works for them.
Run a monthly quote today!
Have questions? Reach out to your wholesaler.
1 minute read
Individual Wealth
And the winners of Equitable's Grow Your Way Home contest are...
A big thank you for making Equitable’s Grow Your Way Home contest a huge success. We’ve now completed the draws and are thrilled to announce the following winners:
Client: Joshua R., Alberta
Advisor: Timothy A., Alberta
Client: Ernesto S., Quebec
Advisor: Miguel P., Quebec
Congratulations to our winners. From all of us at Equitable, thank you for your trust and partnership.
1 minute read
Individual Insurance
Individual Wealth
Group Benefits
Who we are
The power of together
At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.