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Individual Insurance

How to talk to clients about CI when they don’t want to
Does this sound familiar?
You’re having a chat with your client about Critical Illness insurance. They suddenly interject: “Critical illness insurance isn’t for me.”
“Why is that?” you ask.
“Because….
- Critical Illness insurance is expensive!
- I don’t understand what it covers exactly.
- I have money to cover me if I get sick, so I don’t need this.
- I’m healthy enough.
- It’s not life insurance, so I don’t need it right now.
- I already have disability coverage through my work.”
If you’ve heard any of these responses, and didn’t know how to respond, we can help.
Our Path to Success program covers all these objections and more with simple-to-follow PDFs and videos. You’ll learn conversation strategies and tips on how to navigate the sale. Most importantly, you’ll know exactly what to say the next time a client objects to Critical Illness insurance.
Want to learn more? Check out our CI Path to Success modules here!
Need CE credits? Take our Path to Success program here.
1 minute read
Savings & Retirement

First Home Savings Account Webcast September 27, 2023, 2:00 PM ET
Join us for the Equitable Life® First Home Savings Account (FHSA) webcast to learn:
• Who is eligible
• Contribution limits
• Making withdrawals
• How FHSA compares to an RSP and TFSA
• Practical applications
Help make a client’s dream of homeownership a reality.
Register now!
You won’t want to miss it!
Equitable Life Savings & Retirement Webinar Series - FHSA
Date: Wednesday, September 27, 2023
Time: 2:00 p.m. ET / 11:00 a.m. PT
Moderator: Shannon Labby, National Investment Sales - Vice President, Equitable Life
Speaker: Aron Barabas, Regional Investment Sales Manager, Savings & Retirement
Posted September 14, 2023
Continuing Education Credits
This webinar has been accredited for 1.00 Life continuing education (CE) credit with the Insurance Council of Manitoba and Alberta Insurance Council for all provinces excluding Quebec. To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. This webcast is available in English only.
® denote a registered trademark of The Equitable Life Insurance Company of Canada
1 minute read
Individual Insurance
Savings & Retirement
Group Benefits
Who we are
Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer Individual Life and Health, Savings and Retirement, and Group Benefits solutions to meet your needs.
But we're not your typical financial services company. We have the knowledge, experience, and ability to find solutions that work for you. We're friendly, caring and interested in helping. And we're owned by our participating policyholders, not shareholders. So we can focus on your interests and provide you with personalized service, security, and wellbeing.
Click on the video to learn more about Equitable Life and the solutions we offer to meet our customers’ needs.