New year tune-up for Equimax participating whole life

It’s a new year and time for an Equimax^® tune up! We have made some exciting changes for new sales of Equimax Estate Builder^® and Equimax Wealth Accumulator^® effective February 11, 2023.

These exciting enhancements make Equimax even more robust, simpler and cost effective, to ensure it continues to be the preferred participating whole life solution for clients and advisors alike.

Watch our informative video to learn more.
 
Check out our Equimax splash page for complete details on all the enhancements, our transition rules, and much more.
 








What’s new?

• All new children’s policies will now be issued as non-smoker for life – we will no longer request a non-smoker declaration for new children's policies.
• We have also removed the policy fees on new Equimax sales, reducing total premium payments – allowing clients to buy even more coverage for the same payment.

But there’s more to our Equimax tune-up!
The following enhancements add more value, making it easier for you to recommend Equimax as your preferred whole life solution.

• Monthly Excelerator Deposit Option(EDO) payments and EDO payments received off anniversary will now buy more paid-up additional insurance,
• Dividends earned on EDO payment paid-up additions, and credited on the base policy, can now buy even more paid-up additions,
• New clients now have the option to elect individual policies on joint last to die (JLTD) plans if their personal situation changes,
• We have also changed the way we calculate monthly premiums – resulting in lower premium payments across the board,
• And we have added our KIND™ benefit program to Equimax, as we did for our newest Generations Universal Life  solution last September – making it easier for families and beneficiaries at claim time.
• And, finally, we are introducing some new sales illustration features, a Web-based software and more to help you market Equimax!

Visit our splash page and watch our informative video to learn more and start selling the enhanced Equimax today.
 
Plus, visit our Equimax product page on EquiNet^®, then click on the Marketing Materials tab for the latest Equimax marketing materials.
 
Need more information? Please contact your local wholesaler.
 
 _{® and} ™ _{denotes a trademark of The Equitable Life Insurance Company of Canada.}