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  1. Critical Illness Insurance Update Path to Success CI program
    This program was designed with you, the Advisor, in mind. It gives you ideas and scripts that you can use in your conversations with clients about Critical Illness. Catch a sneak preview below!

    The three realities of health care are:
    - Incidence of being diagnosed with a critical illness is exceptionally high
    - No one is immune
    - Survival with consequence; even if one survives a critical illness, the financial and emotional consequences are significant 

    Want to know more?
    Visit the Critical Illness Path to Success page on EquiNet
    Earn CE credits through the Path to Success program!








    What’s new with CI?
    If you missed some of our updates, check them out below!  
    For more information, reach out to your local wholesaler.
  2. Text Notifications keep you informed in real time on your Equitable individual insurance business Our text notification program that we launched a year ago has been very successful. Thousands of tech-savvy advisors like yourself are currently taking advantage of text message updates on their Equitable new business application status.
     
    Approximately 70% of new Equitable insurance applications submitted are choosing to receive real-time status updates via text notifications.
     
    Not using Text Notifications yet?
    To opt-in, next time you submit an online insurance application, simply check 'Yes' on the Advisor Report when asked “Would you like to receive text notifications (SMS) regarding this application?”  You can opt-out at anytime by texting "Stop."
     
    Questions? Contact your wholesaler for more information.
  3. Individual Insurance Prestige Advisor Program
  4. [pdf] Pivotal Select Product at a Glance
  5. [pdf] Equitable's Competitive Advantage
  6. Path to Success Module 1
  7. Our Critical Illness Insurance Path to Success Program Our Critical Illness Insurance Path to Success program was designed with you, the Advisor, in mind.

    Path to Success: Expert Advice on navigating CI Sales provides you with actionable ideas and scripts that you can implement immediately into your critical illness insurance meetings. CE Credits are available if you review the program in its entirety and complete the quizzes at the end of each section.

    Learn more about the CI Path to Success Program
    Next steps:
    If you have any questions or are interested in getting access to this program, please reach out to your Regional Sales Manager directly.

    Enhancements to our Critical Illness Insurance product EquiLiving®
    The timing couldn’t be better for connecting with your Regional Sales Manager to gain access to this program, as we have made recent enhancements to our Critical Illness product that will help you offer more options to clients. We’ve enhanced our EquiLiving plans and riders with:

    •  20 pay options with coverage to age 75 or coverage for life
    •  Support from Cloud DX to help monitor a client’s well-being from treatment to recovery
    •  Added Acquired Brain Injury as a covered critical condition 
    •  30-day survival period removed for all non-cardiovascular covered conditions
    •  No age restriction to claim for Loss of Independent Existence (LOIE)
    •  Adult Covered Conditions definitions updated to 2018 CLHIA definitions
    •  Increased the number of Early Detection Benefit covered conditions from 4 to 8
    •  And so much more …

    Contact your Regional Sales Manager to get set up in the program and learn about other CE accredited presentations happening each week. 
  8. Regulator Reviews of Advisor Business Practices The Financial Services Regulatory Authority of Ontario (FSRA) began targeted life agent examinations in 2021 as part of its Market Conduct: Life and Health Insurance Agent Supervision Framework. In March 2022, FSRA released its industry report which included a summary of the top regulatory violations or business practice gaps identified during those reviews, which included:

    ● Agent Disclosure – failure to ensure proper disclosure to clients regarding the insurers that the agent is authorized to represent, conflicts of interest or potential conflicts of interest and agent compensation;
    ● Continuing Education Credits – failure to complete CE credits as required or misrepresentation to the regulator regarding completion;
    ● Failure to complete the Life Insurance Replacement Declaration with clients when replacing an existing insurance policy;
    ● Missing or inadequate financial needs analysis and/or risk assessment (wealth) and insurance needs analysis;
    ● Missing or inadequate Reasons Why Letters for insurance recommendations;
    ● Missing evidence of policy illustrations;
    ● Missing or inadequate AML/ATF programs; and
    ● An overall lack of adequate notes to document client conversations and support recommendations made.  

    While these reviews are focused on agents licensed in Ontario, the review findings are helpful for all licensed advisors to ensure your business practices are aligned with regulatory and industry standards.  Following these standards also helps you meet Equitable Life’s Advisor Code of Conduct. FSRA’s full report includes a copy of the Insurance Agent Market Conduct Questionnaire and can be viewed at https://www.fsrao.ca/newsroom/new-life-and-health-agent-supervisory-framework-enhances-consumer-protection.


     
  9. See why choosing EquiLiving Critical Illness Insurance is the right choice for Ayo’s family
    Ayo’s just returned from maternity leave. Her baby David and her husband are the most cherished people in her life. 

    But a neighbour’s cancer diagnosis leaves her wondering how she can protect her family if a serious illness were to affect them. 

    Learn why Ayo decided EquiLiving® Critical Illness insurance was the right choice for her family.

    Watch our new Critical Illness with Equitable Life of Canada video to learn more. View on Vimeo or YouTube.

    You can use this video to send to clients before or after meetings to help them understand the benefits of Critical Illness Insurance. Check out our prospecting letter, that you can personalize and send to your clients to tell them about Critical Illness Insurance. 

    Plus, visit our Critical Illness product page, then click on the Marketing Materials tab for the latest Critical Illness marketing materials.

    Need more information? Please contact your local wholesaler.



    View on Vimeo or YouTube.


     

    ® and ™ denotes trademarks of The Equitable Life Insurance Company of Canada.
  10. Roll out the red carpet for a refreshed Term! We are pleased to announce that updates to our Term life insurance solution are now live! We believe that Term life insurance can deliver value to clients at every stage of their life journeys. Be it at renewal or at conversion, Term is a flexible and affordable life insurance solution for clients today and into tomorrow.

    On February 3rd, 2024, we refreshed our Term life insurance solution. Some of the existing and new updates with our Term offering include:
    ●  More targeted, competitive pricing,
    ●  Benefits re-aligned under the KIND™ program,
    ●  Yearly renewals. After the initial term of level premiums, Term life insurance will now renew yearly with premiums gradually increasing each year. This will help clients keep their Term protection longer without large premium increases.

    With these updates and more, our Term solution doesn’t just “do the job,” it’s what clients want!

    Visit our splash page and watch our informative video to learn more and start selling today!
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    View our Transition Rules for all the details on processing your applications.
     
    We’ve also updated our illustration tool:
    ● New Desktop illustration software

    Want to learn more?
    Contact your Equitable wholesaler anytime!
     

    ® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada.