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Equitable's secure site for our Advisors

Welcome to EquiNet

Equitable's secure site for our Advisors

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Individual Insurance

September is Life Insurance Awareness Month

The perfect time to start conversations with clients. Many people don’t think about life insurance until it’s too late. This month is a good time to remind clients why life insurance matters. Life insurance can help provide financial protection for families and businesses when they need it most. As an advisor, you play a key role in helping clients make the right choices to protect the people and things they care about. At Equitable®, we’re committed to supporting you in guiding clients through these important decisions. To help you start conversations about life insurance, we have created resources that explain the different types of life insurance and how each can help clients meet their unique financial needs. Use these tools during your client meetings, either in person or online. They can help you explain why life insurance matters, show the different plan options, and build trust with clients. Let’s work TOGETHER this month to help clients PROTECT TODAY and PREPARE TOMORROW. Contact your Equitable wholesaler today to learn more! What kind of life insurance is right for you? (1197)

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Individual Wealth

Quickly calculate first home savings with Equitable

Have clients thinking about buying a first home? Equitable® has a calculator that can help. Check out our new First Home Savings Account (FHSA) calculator to see how much clients could save. It’s simple to use and shows how money can grow when invested in an Equitable FHSA. With the calculator, you can: • Show clients how much they might save • Demonstrate how savings can grow over time • Motivate clients to reach their goal Try the FHSA calculator with clients today. Want to learn more? Talk to your Director, Investment Sales. Date posted: September 8, 2025

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Who we are

Transcript for: Why Equitable video

When we come together, great things follow. The world is better when we harness the power of togetherness to forge collective purpose. At Equitable this is more than just a feeling, it's a mindset. Driving our behaviors, decisions, and actions to power Equitable outcomes. It's how we show up daily. Committed to be at our very best to support Canadians, today and for all tomorrows to come. And our unique structure enables us to focus all our efforts towards improving the financial well-being of those we serve; our clients, partners and community. For over a century we have delivered on our promise to be there for Canadians. We believe that now it is more important than ever that we invest further to recommit our path of being a mutual and to welcome all to join in the shared benefits of living an equitable life. Today we introduce our new look. This fresh look signifies that wherever you are in your life journey, Equitable remains focused on you. We are employees. We are partners. We are clients. Together, over 1 million strong, harnessing the power of togetherness.

The power of together

At Equitable, we believe in the power of working together. It's a mindset that drives our behaviours, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.