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Individual Insurance

New Term Rider for Equitable Generations
Affordable, Flexible Protection for Clients
Great news! As of June 7, 2025 you can now offer clients a Term 30/65 Rider on Equitable Generations™ universal life plans. This new rider will help you provide clients more choice in affordable and flexible solutions to align with their financial goals.
What this new rider means for clients:
• Coverage until the later of 30 years or age 65
• Premiums remain level
• Coverage convertible to a permanent plan until age 60
The Term 30/65 Rider complements the 10 and 20 Yearly Renewable and Convertible Term Riders already offered on Equitable Generations.
This enhancement reflects Equitable’s commitment to growing and evolving our products, ensuring you have the solutions to meet clients’ changing needs.
Transition Rules
Check out our Transition Rules for new and in-progress life applications, which took effect on June 7, 2025.
Questions? Contact your Equitable® wholesaler.
1 minute read
Savings & Retirement

Equitable receives FundGrade A awards for outstanding performance
Equitable® is thrilled to announce that several of our funds have received Fundata FundGrade A awards for their exceptional performance in the first half of 2025.
The FundGrade rating system is a great tool for identifying top-performing funds. This recognition highlights our commitment to providing high-quality investment options to clients.
And the winners are…
The following funds from Equitable's lineup have received a FundGrade A rating this year:
Pivotal Select:
• Equitable Life NASDAQ 100 ESG Index Fund Select
• Equitable Life Fidelity® Climate Leadership Balanced Fund Select
• Equitable Life Fidelity® Global Innovators Fund Select
Personal Investment Portfolio/Pivotal Solutions:
• Equitable Life Invesco Global Bond Fund
An enhanced fund performance page
Equitable has also introduced several new features to our fund performance page to enhance user experience. These updates include:
Printable performance reports: Easily accessible and printable reports for detailed fund performance.
Equity and Fixed Income breakdowns: Detailed breakdowns by fund displayed on the Fund Details tab.
Fund Category display: Clear display of fund categories on the Fund Details tab.
Filter enhancements:
New “Risk Rating” filter.
New “U.S. Equity” filter.
Renamed “Domestic Equity” to “Canadian Equity”.
Moved “Index Funds” and “Portfolio Solutions” out of asset class filters into “Additional filters”.
For more information on these funds and their performance, and to see the latest enhancements, visit our Fund Performance page.
Questions? Contact your Director, Investment Sales.
FundGrade A is used with permission from Fundata Canada Inc., all rights reserved.
Date posted: June 10, 2025
1 minute read
Individual Insurance
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