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  1. Secure your GIA with Equitable today! In uncertain times, a Guaranteed Interest Account (GIA) is a safe and stable investment opportunity. Now is a great time to consider a GIA with Equitable®.

    Equitable offers:
    •    market leading interest rates1, with higher rates for larger deposits;
    •    many account types, including the First Home Savings Account; and
    •    options to invest up to age 952.

    “GIAs offer a number of benefits for investors, especially in times of market volatility.” said Cam Crosbie, Executive Vice President, Savings & Retirement. Equitable. “In uncertain times, let your investments be certain. Choose GIAs for guaranteed peace of mind and predictable returns, along with estate planning benefits, and potential creditor protection.”

    GIAs are simple fixed-income investments that add value to a portfolio. Equitable GIAs provide competitive interest rates and protection from market volatility. For more information visit EquiNet® and don’t forget to register for our interest rate change alert email.

    For more information or assistance, please contact your Director, Investment Sales.

    1 Equitable has made every effort to ensure accuracy of competitive information. Accuracy is not guaranteed. 
    2 Some available term lengths may be limited starting at age 90.

    Date posted: May 14, 2025
  2. Equitable receives FundGrade A awards for outstanding performance Equitable® is thrilled to announce that several of our funds have received Fundata FundGrade A awards for their exceptional performance in the first half of 2025.

    The FundGrade rating system is a great tool for identifying top-performing funds. This recognition highlights our commitment to providing high-quality investment options to clients.


    And the winners are…
    The following funds from Equitable's lineup have received a FundGrade A rating this year:

    Pivotal Select:
    Personal Investment Portfolio/Pivotal Solutions:
    Equitable Life Invesco Global Bond Fund


    An enhanced fund performance page
    Equitable has also introduced several new features to our fund performance page to enhance user experience. These updates include:
    • Printable performance reports: Easily accessible and printable reports for detailed fund performance.
    • Equity and Fixed Income breakdowns: Detailed breakdowns by fund displayed on the Fund Details tab.
    • Fund Category display: Clear display of fund categories on the Fund Details tab.
    • Filter enhancements:
      • New “Risk Rating” filter.
      • New “U.S. Equity” filter.
      • Renamed “Domestic Equity” to “Canadian Equity”.
      • Moved “Index Funds” and “Portfolio Solutions” out of asset class filters into “Additional filters”.

    For more information on these funds and their performance, and to see the latest enhancements, visit our Fund Performance page.

    Questions? Contact your Director, Investment Sales.

    FundGrade A is used with permission from Fundata Canada Inc., all rights reserved.
    Date posted: June 10, 2025
  3. Get to know our large case experts

    New episode in our Ask our Experts video series

    At Equitable®, we’re committed to the large case market. Our dedicated team of experts is here to support you from application through to policy placement.

    Today, we are thrilled to share the second episode of Ask our Experts. This mini docuseries features key members of our large case team. They talk about their work, their perspectives, and their role in the large case experience.

    Watch Ask our Experts Episode 2 featuring Kevin Till, AVP of Individual Life Pricing.

    Kevin chats with us about:
         • What he finds interesting about large case pricing.
         • How quickly Equitable can turn around a large case quote.
         • The difference between a mutual and a stock insurance company.
         • Equitable’s reinsurance strategy.



    In case you haven’t seen it…
    Watch Ask our Experts Episode 1 with Cindy Shirley, Chief Underwriter and Claims Risk Management.

    Learn more:
    Visit our large case markets webpage to learn more about our team of dedicated experts.

    Do you have a large case opportunity? Talk to your wholesaler to learn more.

    ® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.
     
  4. Sharpen your skills with Equitable’s Path to Invest summer learning modules

    Want to stay ahead, bring more value to clients, and earn Continuing Education (CE) credits?

    Equitable® now offers new online summer modules to help you grow your financial knowledge. These self-paced Path to Invest modules are available on our ON24 platform. You can learn on your own schedule and earn CE credits with ease.

    Whether you want to boost your investment skills or have better client conversations, these courses are here to support your growth.

    The first module, Index Investing, explores the basics of index investing, how it compares to active management, and how using indexes can help diversify client portfolios.

    The second module, Saving for a Home with Equitable, equips you with strategies and tools to guide clients through the homebuying journey, including insights on savings vehicles, intergenerational wealth transfers, and mortgage planning.

    Each course is approved by the Alberta Insurance Council and the Insurance Council of Manitoba. You will earn 1 CE credit for each course after passing the quiz.

    Start learning today! Visit our Learning Centre to begin. 

    If you have any questions, reach out to your Director, Investment Sales. When we work together, success is mutual.


    Continuing Education Credits
    To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. These webcasts are available in English only. It is the advisor's responsibility to ensure Continuing Education credits being offered are accepted by the licensing body. Alberta Insurance Council (AIC) credits are valid in Yukon, British Columbia, Alberta, Saskatchewan, Ontario, New Brunswick, Prince Edward Island and Nova Scotia. Insurance Council of Manitoba (ICM) credits are valid in Manitoba only.

    Date posted: July 17, 2025

  5. 5 topics to discuss with large case clients Are you working with high-net-worth business owner clients? It’s important to ask the right questions to get them interested in learning how corporate-owned life insurance might benefit their situation.

    Here are a few suggestions from our large case team:
    1. 
    Capital Dividend Account: Are you taking full advantage of your company’s Capital Dividend Account for your family?
    2. 
    Cash flow and surplus: Do you have surplus cash or cash flow in your corporation? Why is it there? If it is for tax deferral, would you like to make some or all of that deferral permanent?
    3. 
    Legacy: What do you want to happen to your business when you’re no longer there? How much of what you have built do you want to preserve for your family? How much will be preserved?
    4. 
    Shareholder’s agreement: Do you have a shareholder’s agreement? How is it funded? Does it deal with triggering events like death, disability, and retirement?
    5. 
    Worse-case scenarios: If you were not able to show up at your business for 3 months, and no one expected it, what would happen? What would creditors, customers, suppliers, and employees do?

    Visit our large case webpage and watch Ask our Experts to learn more about the importance of careful planning when it comes to corporate policy ownership.
     
  6. The top individual insurance marketing materials! In 2025 there were five marketing pieces that advisors turned to most. If you haven’t seen them yet, now’s your chance to catch up. We want to help you connect with clients. These materials help make important topics easy to explain.

    Top five individual insurance marketing materials:
    1. 1024 Guide to individual underwriting. This guide shows how medical and non-medical conditions can affect insurance approvals.
    2. 1038 Understanding participating whole life. Explains Equimax® participating whole life insurance. It also discusses the Participating Account, how dividends are calculated, and how they can impact a policy.
    3. 1343 Evidence of insurability. Includes a chart showing the underwriting rules for life insurance products.
    4. 1530 Temporary resident underwriting guidelines. This is a list of the documents temporary residents need when applying for individual insurance.
    5. 1505 Dividend scale interest rate 30-year historical performance. This chart shows Equitable’s dividend scale interest rate history. It also compares our dividend scale rate to other major economic indicators.

    For a list of all our marketing pieces visit our marketing materials page on EquiNet.

    Have further questions? Your Equitable Wholesaler is here to help!
  7. Introducing Empathy – Compassion and care at times of loss
    We’re excited to announce our partnership with Empathy– the company behind the Empathy Loss Support benefit.

    As a trusted advisor, you play a vital role in guiding clients through some of life’s most difficult moments. We understand this and believe Empathy can provide vital support at a time of loss. This is why Equitable® has added this new benefit to all new and existing individual life insurance policies at no additional cost.

    About Empathy
    Empathy Loss Support begins when a claim is initiated. When a client’s loved one notifies us, our Client Care Centre connects them to Empathy’s user-friendly app or website. They can choose the Empathy services they need, including human support, and helpful tools. Empathy will help them navigate both the emotional and logistical challenges following a loss.
     
    RomanceADI_Adi_Give_Heart_Hand_Love.png
    Introduced to loved ones at time of claim
    RomanceAED_Aed_Message_Dating_App_Mobile_Love.png
    Easy to use co-branded app
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    Adding value beyond the policy
    Share the good news
    Include Empathy in your client conversations about life insurance. Show clients how Equitable leads with Care, Compassion, and Empathy.  Our commitment to clients is at the heart of everything we do.

    To learn more, visit our Empathy page.

    Questions?  Please contact your Equitable wholesaler.






    This loss support benefit is provided by Empathy and is available to all Equitable life beneficiaries aged 18+ years and residing in Canada. Equitable does not have access to the information provided to Empathy and is not responsible or liable for the services provided by Empathy. Empathy does not represent Equitable nor have the right to bind Equitable. Equitable may modify access to or discontinue offering the Empathy service at any time.

    Empathy does not provide legal, medical, financial, or accounting advice, nor does Empathy provide mental health diagnosis or treatment. We recommend consulting a professional on such matters.
  8. Helping you deliver more value to clients

      In this issue:

         Mid-year update: Helping you deliver more value to clients

         Coming soon: Easier access to vision and dental coverage details*

        *Indicates content we will share with your clients


     







    Mid-year update: Helping you deliver more value to clients

     

    In this mid-year video update, Marc Avaria, Executive Vice President, Group Insurance, shares key progress and priorities that are driving our group benefits business. Find out what they mean for you, your clients and plan members.
     

    Mid-year update from Marc Avaria
     

    Coming soon: Easier access to vision and dental coverage details

     

    Equitable® group benefits plans that include dental or vision coverage will soon give plan members easy access to key benefit details at their fingertips. Plan members with vision or dental benefits will be able to easily access coverage information about dental check-ups and fillings, as well as eye exams and eyewear right from the EquitableHealth.ca® home page. The page also includes information on when the plan member is eligible for their next covered dental checkup or eye exam.

     

    Earlier this year, we introduced quick access to paramedical coverage information and spending account balances on the home page. These updates made it easier for plan members to find important benefits information in one convenient place.

     

    Plan members can continue to access helpful resources from the home page, including their digital benefits cards and plan booklet.

     

    See  these new features in the video below:
     

    Coverage information at your fingertips on EquitableHealth.ca
     

    More enhancements coming soon

     

    These updates are part of our ongoing journey to enhance the digital experience for our plan members. More self-service features will be added soon to make it even easier for plan members to manage their benefits.

     

    To learn more about how we’re making the home page effortless for plan members, contact your Group Account Executive or visit Equitable.ca/effortless.

  9. About
  10. A great reason to reconnect on HBP and FHSA planning


    If you’re already talking to clients about buying their first home, there is a simple way to make those conversations more relevant and drive meaningful business this summer. 


    The Government of Canada is extending the Home Buyers’ Plan (HBP) grace period by three years. For withdrawals made between 2026 and 2028, clients will not need to start repayments until five years after their first withdrawal.1 


    That is an easy, relatable way to start a conversation: 

    “This gives you more flexibility right after you buy when expenses are often at their peak.” 

     

    From there, it naturally opens the door to broader First Home Savings Account (FHSA) planning. As clients save for their first home, it is not just about growth, it is about helping them stay confident and invested along the way. Equitable Guaranteed Investment Funds can support that goal, with features like maturity and death benefit guarantees that can help during market volatility. And there is a timely reason to act.  

    From May 1 to August 31, 2026, certain FHSA actions — opening an account and every contribution— earns an entry into Equitable’s Grow Your Way Home contest. Supporting clients is simple with EZcomplete® and EZtransact®

     

    Why this matters for you and clients 

    This HBP adjustment is more than an update; it’s a built-in opportunity to: 

    • Reconnect with clients who are early in their wealth journey 

    • Spark new homeownership conversations with simple, relevant entry points 

    • Discuss FHSA contributions and ongoing savings 

    • Deepen relationships by supporting a major life milestone 

     

    Speak to your Director, Investment Sales for more information and help guide clients through FHSA benefits, contribution strategies and simple ways to automate their savings throughout the summer. Together, you can help them move confidently toward their first home purchase.  

     

    1 canada.ca/en/revenue-agency/services/tax/individuals/topics/rrsps-related-plans/what-home-buyers-plan/repay-funds-withdrawn-rrsp-s-under-home-buyers-plan.html 

    ® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.   

     

    Equitable’s Grow Your Way Home contest: No purchase necessary. Contest period is May 1, 2026 to August 31, 2026. Enter by: opening an Equitable FHSA during the Contest Period; making a deposit to your Equitable FHSA during the Contest Period; or submitting a no-purchase entry. Two prizes of $8,000 each to be drawn on September 21, 2026 will be awarded to clients. The servicing advisor for the contract to which the selected entrant made the deposit is also an eligible winner and will receive a $1,000 prize. Open to legal residents of Canada of the age of majority. Odds of winning depend on number of eligible entries received during the Contest Period. For full contest rules, including no-purchase method of entry, see the full contest rules