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How to talk to clients about CI when they don’t want to
Does this sound familiar?
You’re having a chat with your client about Critical Illness insurance. They suddenly interject: “Critical illness insurance isn’t for me.”
“Why is that?” you ask.
“Because….
- Critical Illness insurance is expensive!
- I don’t understand what it covers exactly.
- I have money to cover me if I get sick, so I don’t need this.
- I’m healthy enough.
- It’s not life insurance, so I don’t need it right now.
- I already have disability coverage through my work.”
If you’ve heard any of these responses, and didn’t know how to respond, we can help.
Our Path to Success program covers all these objections and more with simple-to-follow PDFs and videos. You’ll learn conversation strategies and tips on how to navigate the sale. Most importantly, you’ll know exactly what to say the next time a client objects to Critical Illness insurance.
Want to learn more? Check out our CI Path to Success modules here!
Need CE credits? Take our Path to Success program here. - [pdf] Do you know Leona
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Equitable Savings & Retirement Webinar Series presents Payout Annuities: A Retirement Strategy
Equitable® presents how payout annuities can contribute to an overall retirement strategy.
- • Hear why payout annuities provide a guaranteed income that is worry-free,
- • Receive insights into how a payout annuity can fit into a client’s retirement plan,
- • Learn how payout annuities can provide growth and flexibility for short or long-term income needs.
Join your host, Joseph Trozzo, Investment Sales Vice President MGA, as he welcomes Jim Chamberlain, Regional Investment Sale Manager, Savings and Retirement.
Learn more
Continuing Education Credits
This webinar has been accredited for 1.00 Life continuing education (CE) credit with the Insurance Council of Manitoba and Alberta Insurance Council for all provinces excluding Quebec. To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. This webcast is available in English only.
® denote a registered trademark of The Equitable Life Insurance Company of Canada
Posted November 2, 2023 -
Equimax Participating Whole Life illustration reports are getting a makeover!
As you’ve heard us say before, we focus exclusively on our clients and partners. We are continually looking for ways to make it easier to do business with Equitable®. With this in mind, we’ve taken a long hard look at our illustration reports for Equimax® Participating Whole Life. We have updated our reports to help make them easier to use.
The new Equimax illustration report will have:
● A new look and feel that matches our refreshed branding
● Updated content that is clearly written and client-friendly
● A reorganized layout based on advisor feedback
● A cleaner, streamlined design
All of these changes will go live on February 24, 2024 through the desktop and web illustration software on EquiNet®.
Have questions or want to share feedback? Talk to your Equitable Wholesaler today!
® or ™ denotes a trademark of The Equitable Life Insurance Company of Canada. -
What’s new in EZtransact
We’re excited to introduce the latest enhancement for EZtransact™, our digital self-serve tool. EZtransact now allows you to help clients:
• Easily make segregated fund withdrawals. This functionality is available for all account types, and for the First Home Savings Account, it also eliminates the need to submit additional CRA paper forms.
• Transfer from one fund to another fund digitally, within the same policy and same sales charge options.
These enhancements make it easier than ever to do business with Equitable®. They will help reduce your time spent on paperwork, allowing to you focus on more value-add time and services for clients.
Check out EZtransact. Stay tuned for more exciting digital enhancements coming soon!
If you have any questions, please contact your Director, Investment Sales.
Date posted: July 11, 2024 -
Exciting update: External transfer now available on EZtransact!
We are thrilled to announce a new feature that will make your work easier and more efficient.
What’s new this quarter?
The External Transfer function was introduced to Equitable’s EZtransact® on May 14.
Benefits of this enhancement:
This feature is part of our strategic plan to help make transactions smoother for you. It was already available in EZcomplete®, and now it’s on EZtransact too. This means you won’t have to search for information about the relinquishing institution anymore. You can submit requests with ease.
External Transfer Functionality:If you have any questions, reach out to your Director, Investment Sales.
• You can digitally request a transfer of funds from other institutions to Equitable.
• Information about the relinquishing institution will be available on EZtransact, so you don’t have to search for it.
• Both full and partial transfer requests are available.
• It’s available for registration types that don’t need the RC720/RC721 form and for individual accounts.
When we work together, success is mutual.
Date posted: July 3, 2025 -
How to Stay Grounded in a Changing World: Supporting Financial & Mental Well-Being
Are clients feeling the strain of global uncertainty? Join our Master Class webcast, "How to Stay Grounded in a Changing World: Supporting Financial & Mental Well-Being," to gain insights on managing financial and mental well-being.
We will explore how economic instability, geopolitical conflict, and climate change impact mental health and financial behaviours.
Join Shannon Labby, Vice President, National Investment Sales, Equitable as she welcomes Homewood Health’s clinical expert, Gabrielle Provencher who will provide tools to help advisors recognize signs of mental strain and support clients in maintaining financial focus.
Why Attend?- Understand the psychological impacts of global crises and media exposure.
- Learn how financial stress can affect mental health and decision-making.
- Enhance media literacy to help navigate misinformation and stay focused.
- Develop coping strategies to help manage anxiety and promote resilience.
- Gain techniques to help clients form self-care habits for long-term financial security.
Learn more
Continuing Education Credits
This webcast has been submitted for continuing education (CE) approval for all provinces excluding Quebec via the Insurance Council of Manitoba and Alberta Insurance Council. Upon approval, you will be sent an email notification to come back to the webcast presentation console to download your personalized certificate from the tool bar. To be eligible for CE credits, you must register individually, watch the webcast in full, and complete a short quiz. It is the advisor's responsibility to ensure Continuing Education credits being offered are accepted by their licensing body. Alberta Insurance Council (AIC) credits are valid in Yukon, British Columbia, Alberta, Saskatchewan, Ontario, New Brunswick, Prince Edward Island and Nova Scotia. Insurance Council of Manitoba (ICM) credits are valid in Manitoba only.
This webcast is available in English only.
Date posted: June 5, 2025 -
Changes to Pivotal Select NL-CB and NL-CB5 sales charge options
On December 7, 2024, Equitable will make changes to the commission chargeback schedule for Pivotal Select™ NL-CB and NL-CB5. These changes aim to provide a more consistent approach to applying chargebacks.
Schedule before December 7, 2024:
Questions? Please contact your Director, Investment Sales.
Date posted: November 27, 2024