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  1. [pdf] Corporate Preferred Estate Transfer using universal life
  2. Submit an Application
  3. Marketing materials
  4. Submit an Application
  5. [pdf] EquiLiving FAQ
  6. Marketing materials
  7. Changes to Equitable’s Universal Life fund names Effective November 15, 2025, we changed the name of the funds being tracked for the following Equitable® linked interest options. These changes apply to both our current and legacy universal life solutions as indicated below.
     
    Linked interest option Current name of fund being tracked New name of fund being tracked Applicable insurance solutions
    Canadian Bond Equitable Life Active Canadian Bond Fund Internal Linked Equitable Bond Internal Linked   Equitable GenerationsTM, Equation Generation® IV, EquiLife® and Equation Generation III
    Canadian Balanced Portfolio Equitable Life Active Balanced Portfolio Select Equitable Balanced Equitable Generations
    Canadian   Equitable Generations, Equation Generation IV, EquiLife, Equation Generation III and Equation Generation II
    Canadian Neutral Portfolio Equitable Life Active Balanced Income Portfolio Select Equitable Income Equitable Generations
    Global Equity Portfolio Equitable Life Active Balanced Growth Portfolio Select Equitable Growth

    Effective November 15, 2025, we changed the names of the following segregated funds tied to some of our legacy universal life products as indicated below.
     
    Current name of segregated fund New name of segregated fund Applicable products
    Asset Allocation Fund Equitable MFS Balanced   Equation and Direction 2000 Plus
    Active Canadian Bond Equitable Bond
    Canadian Stock Fund Equitable MFS Canadian Equity Plus
    Money Market Fund Equitable Money Market
    Accumulative Income Fund Equitable MFS Canadian Fixed Income Direction 2000
    Common Stock Fund Equitable MFS Common Stock

    Only the above funds’ names have changed. No fundamental changes have been made to the funds.
  8. In case you missed it… read our life insurance as an asset class article


    Equitable in partnership Wayne Miller, BMATH, ASA


    The concept of viewing life insurance as an asset class only became mainstream in Canada 12 years ago, after Wayne Miller, BMATH, ASA, made the case for it in an industry magazine article.

    Has anything changed in the past decade? Does a mutual company vs. a stock company make a difference? Equitable has been collaborating with Wayne to provide an answer – which is provided in this follow-up article to his original piece.

    Read the Article now

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  9. [pdf] Pre-Authorized Debit (PAD)
  10. [pdf] Equitable's Competitive Advantage