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1. Most employers staying the course on benefits during COVID-19

   With businesses suffering hardship due to COVID-19, employers are turning to you for advice on their benefits plans during these difficult times. We’ve received numerous questions from advisors about changes our clients are making to their plans during this crisis.

   So far, the vast majority of clients are standing pat and taking a wait-and-see approach. Plan amendments have been the exception – fewer than 1% of our clients have made COVID-19-related amendments as of mid-April. Almost all are clients with fewer than 50 lives.

   We know that many of our clients have experienced layoffs, but hardly any have cancelled benefits. Fewer than 0.1% have terminated benefits to date.

   Below is a snapshot of plan amendments and terminations relative to our overall block, and an overview of the types of amendments we’re seeing.

   
   
   
   
   
   COVID-19-related plan changes on Equitable Life’s block of business

   As of April 15, 2020
   

   Have clients who need to make a change?

   We know this is a difficult time for Canadian employers. If you have a client who needs to make a change to their plan, please contact your Group Account Executive or myFlex Sales Manager. We have a range of options to help them manage, and changes can be made quickly. The average turnaround time for COVID-19-related amendments is currently about four days.

   We’re happy to work with each employer to understand the options that suit their specific situation best.

2. Make room for more EDO room

   Effective June 26, 2021, a term rider added to an Equimax Estate Builder® or Equimax Wealth Accumulator® policy may allow for an increase to the maximum Excelerator Deposit Option (EDO) payment limit.
    
   Highlights:
   
   ● This enhancement will apply to adult single life Equimax Estate Builder and Wealth Accumulator policies where the Owner Signature Date on the application for insurance is June 26, 2021 or after.
   ● For the term rider to increase the EDO payment limit, it must be issued at the same time as the Equimax coverage.
   ● Term rider EDO payment limit assumes the term rider is held at least 10 years.
   ● The illustration system and EZcomplete application will calculate the maximum EDO payment including any increase from a term rider.
   ● Policies already issued do not qualify.  
   
   Full details about the changes can be found in the transition rules.
    
   Who can benefit from this product enhancement?
   Your clients who have a temporary insurance need and add a term rider to their Equimax plan may be able to take advantage of the additional exempt room and higher EDO payment limits to build the policy values. Make Equimax® your first choice for your clients’ whole life insurance needs.
    
   New Illustration software is now available
   The updated illustration software will be available for download after 9 a.m. ET on Friday, June 25, 2021. 
    
   Want more information?
   
   ● Learn more about the changes and transition rules
   ● Contact your Regional Sales Manager for more information on these changes and other sales ideas  

   
   ® denotes a registered trademark of The Equitable Life Insurance Company of Canada.

3. Excelerator Deposit Option – maximum payment limit changes

   The Excelerator Deposit Option (EDO) gives your client the option to make additional payments, subject to specified limits and our current administrative rules and guidelines, above the required guaranteed policy premium. EDO payments can help grow the long-term values in your client’s policy.  This change is regarding the maximum EDO payment limit that applies to the policy.
    
   For Equimax policies with an Owner Signature Date of June 26, 2021 or after where a term rider has increased the maximum EDO payment limit on the policy

   ● NEW! If a request is received to terminate, convert, or reduce the term rider and the term rider has been in effect for 10 years or longer, the EDO maximum for the policy will not be reduced.
   ● If a request is received to terminate, convert, or reduce the term rider and the term rider has been in effect for less than 10 years (it has not reached the 10^th policy anniversary), the EDO maximum for the policy will be reduced accordingly.
   
   Current rules as to when underwriting is required for EDO payments continue to apply, as do current rules surrounding acceptance of EDO payments and maintaining the tax-exempt status of the policy and can be found in the Equimax Product Admin Guide.
   
   Want more information?
   • EDO Q&A
   • Equimax Product Admin Guide
    Contact your Regional Sales Manager for more information on these changes
    
4. Competitive GIA rates and more!
   With many bond funds declining in value over the past year, clients are looking for fixed income alternatives to reduce portfolio risk while providing a principal guarantee and an attractive interest rate.  
   
   Equitable Life® Guaranteed Interest Account (GIA) investment options are ideal for clients who want to create an emergency fund or save for a special purchase. And we’ve recently increased interest rates to make our GIA options even more competitive! 
    
   A few reasons to consider Equitable Life for your GIA business:
   • The GIA advantage – a life insurance contract can provide many estate planning benefits.
   • Industry-leading compensation – we currently pay 40bps of commission per year of term.¹ Many competitors only offer 20 – 25bps per year of term.²
   • Cashable option³ – allows clients to access their money in case of unexpected circumstances. Not many competitors offer this feature.²
   • Advisor rate discretion – advisors can forego up to 40bps of commission for an equal increase in interest rate, making our great rates even better.
   • Step Up Your Wealth Sales program – 100% of GIA net deposits⁴ are used to calculate the 0.75% bonus commission earned on net deposits for 2022.
   • Win-Win – our GIAs allow you to give the client a better interest rate while still earning a good commission.
    
   
    
   For more information, please contact your Equitable Life Regional Investment Sales Manager.
    
    
    
   ¹ Equitable Life commission rates as at May 19, 2022.
   ² Competitive information as at November 20, 2021; Equitable Life does not guarantee the accuracy of competitive information.
   ³ Withdrawals made prior to the maturity date will be subject to a market value adjustment and may be subject to tax.
   ⁴ All eligible deposits, sales, and redemptions occurring between January 1 and December 31, 2022, will be used to calculate an advisor’s 2022 net deposits.
    
   ® denotes a registered trademark of The Equitable Life Insurance Company of Canada.
    
    
5. Competitive GIA rates and more!
   With many bond funds declining in value over the past year, clients are looking for fixed income alternatives to reduce portfolio risk while providing a principal guarantee and an attractive interest rate.  
   
   Equitable Life® Guaranteed Interest Account (GIA) investment options are ideal for clients who want to create an emergency fund or save for a special purchase. And we’ve recently increased interest rates to make our GIA options even more competitive! 
    
   A few reasons to consider Equitable Life for your GIA business:
   • The GIA advantage – a life insurance contract can provide many estate planning benefits.
   • Industry-leading compensation – we currently pay 40bps of commission per year of term.¹ Many competitors only offer 20 – 25bps per year of term.²
   • Cashable option³ – allows clients to access their money in case of unexpected circumstances. Not many competitors offer this feature.²
   • Advisor rate discretion – advisors can forego up to 40bps of commission for an equal increase in interest rate, making our great rates even better.
   • Win-Win – our GIAs allow you to give the client a better interest rate while still earning a good commission.
    
   
    
   For more information, please contact your Equitable Life Regional Investment Sales Manager.
    
     
   ¹ Equitable Life commission rates as at May 19, 2022.
   ² Competitive information as at November 20, 2021; Equitable Life does not guarantee the accuracy of competitive information.
   ³ Withdrawals made prior to the maturity date will be subject to a market value adjustment and may be subject to tax.
    
   ® denotes a registered trademark of The Equitable Life Insurance Company of Canada.
    
    
6. Universal Life Product Fund Changes In September 2022, we will be changing the underlying securities being tracked for several universal life funds, listed below.*  These changes apply to our current Equation Generation IV universal life insurance product and to any legacy products that offer these same UL funds.
   
   If your client would like to transfer money currently invested in any of the above UL funds to a different UL fund and/or change the investment option for their future deposits, please submit a request well in advance of September 2022 using form 693UL.
   
   Please contact your Equitable Life^® Regional Sales Manager for more information. 
    

   UL Fund	Currently Tracked	Upcoming Change*
   European	DJ Euro STOXX 50 Total Return Index	STOXX Europe 600 Paris-Aligned Index (ESG)
   Canadian Bond	Sun Life MFS Canadian Bond	Equitable Life Active Canadian Bond Fund Internal Linked
   Global Fixed Income	Mackenzie Global Tactical Bond	Invesco Global Bond
   Canadian Value Stock	Mackenzie Cundill Canadian Security	Franklin Bissett Canadian Equity
   Large Cap Canadian Equity	Mackenzie Ivy Canadian	Dynamic Equity Income
   Global Balanced	Templeton Global Balanced	Mackenzie Ivy Global Balanced

   
   *Underlying security changes will occur in September 2022. Exact effective date has not yet been determined.
    
7. Equitable Life Dynamic Global Real Estate Fund Select: More than an inflation hedge Some clients may be missing out on the benefits of real estate investments. In addition to providing an inflation hedge, investing in real estate can help to diversify an investment portfolio and manage overall risk.
    
   Check out Equitable Life Dynamic Global Real Estate Fund Select in this issue of Fund Focus.
   
   The fund aims to achieve long-term capital appreciation and income by investing in publicly listed real estate companies across a spectrum of property types and geographies.
    
   Reasons to Invest:
   • Access to high-quality and diversified real estate assets through public companies from around the world
   • Real estate is an asset class highly sought after by pension funds and institutional investors
   • The underlying Dynamic Global Real Estate Fund is the oldest real estate mutual fund in Canada (1996)
   • A key pillar is protecting capital – manager focus is on providing downside protection
   • Competitive MER of 2.64%*
   For more information, check out the Equitable Life Dynamic Global Real Estate Fund Select flyer or contact your Regional Investment Sales Representative.
   
   Date posted: April 14, 2023
    
   * effective December 31, 2022
    
   ™ or ® denote registered trademarks of The Equitable Life Insurance Company of Canada.
8. Equitable Life ClearBridge Sustainable Global Infrastructure Income Fund Select: Stability and diver Although an often-overlooked asset class, infrastructure assets are physical assets that provide an essential service to society. Investing in infrastructure can offer stability and diversification in a well-balanced portfolio. 
   Check out Equitable Life^® ClearBridge Sustainable Global Infrastructure Income Fund Select in this issue of Fund Focus. The fund aims to achieve long-term capital appreciation and income by investing in publicly listed real estate companies across a spectrum of property types and geographies.  
   
   Reasons to Invest:  
   • ClearBridge has 50+ years as a leader in active management, with a focus on sustainable investing. 
   • An ESG (Environmental, Social and Governance) driven investment process: ESG factors are part of fundamental research and a bottom-up security selection process, and risks and opportunities are viewed through an ESG lens. 
   • Predictable income generation throughout the cycle: Invests in income-generating infrastructure assets, with cash flows underpinned by regulation or long-term contracts. 
   • Participation in global infrastructure renewal: Both developed and emerging economies are growing their infrastructure assets, producing new investment opportunities. 
   • Lots of flexibility - broad ranges for sector allocation and geographical allocation 
   
   For more information, check out the Equitable Life ClearBridge Sustainable Global Infrastructure Income Fund Select or contact your Regional Investment Sales Manager.  
   
   Date posted: July 20, 2023
   
   ™ or ® denote registered trademarks of The Equitable Life Insurance Company of Canada. 
   
    
9. Join us for an Equitable Master Class webcast featuring Rob Kochel from Invesco

   Equitable^® Master Class webcasts offer compelling topics and unique ideas from leading experts to help you manage and grow your business. 
    
   Losing a top client is never a pleasant experience because it makes it difficult to maintain current production levels and grow organically.
    

   • •   72.2% of financial professionals lose a top client each year¹

   • •   61.3% of those financial professionals were “surprised”¹

    
   
   Join us for our Master Class webcast featuring Rob Kochel to discover how it’s surprisingly simple to manage clients. Contrary to most client retention models that are intensive and time consuming, the Golden Hour model aims to deliver maximum benefit at a truly implementable level.
    

   Learn more

   Shannon Labby
   Vice-President, National Investment Sales
   Equitable
   
   Rob Kochel,
   Director
   Invesco Global Consulting

   Date posted: March 27, 2024

    
   Continuing Education Credits 
   To be eligible for CE credits, you must register individually, watch the webcast in full and complete a short quiz. This webcast is available in English only. 
   ¹Source: Study of 405 financial professionals, as conducted by R.A. Prince & Associates, Inc., under a proprietary contract of Invesco Global Consulting during the second half of 2015. Used with permission.
   
   ™ and ® denote trademarks of The Equitable Life Insurance Company of Canada.
    
10. Clients looking to add a little balance and diversification to their investment mix?

    An Equitable® Guaranteed Interest Account (GIA) may be just the right fit for them. With competitive interest rates, Equitable GIAs may be an ideal solution for clients looking to create a well-diversified and balanced portfolio.

    A few reasons to consider Equitable for your GIA business:

    • •  The GIA advantage – a life insurance contract can provide many estate planning benefits.

    • •  Advisor rate discretion – advisors can forego up to 40bps of commission for an equal increase in interest rate, making our great rates even better.

    • •  Step Up Your Wealth Sales program¹ – 100% of GIA net deposits are used to calculate the 0.75% bonus commission earned on net deposits for 2024².

     

    Bookmark this page to check our current rates.

     

    For more information, please contact your Director, Investment Sales.

     

    ¹ Equitable reserves the right to alter or terminate this program at any time and without notice.

    ² All eligible deposits, sales, and redemptions occurring between January 1 and December 31, 2024, will be used to calculate an advisor’s 2024 net deposits. See full Step Up Your Wealth Sales program details for more information.

    ® denotes a registered trademark of The Equitable Life Insurance Company of Canada.
    
    Date posted: May 9, 2024