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  1. 2025 – Celebrating a year of growth!

    Individual Insurance roundup

    Kicking off 2026 with excitement— we’re proud to reflect on the wins Equitable’s individual insurance team achieved in 2025! We added nearly 50,000 new policies, serviced over 450,000 existing insurance clients, and paid more than 1,300 claims. But there’s more! 

    Through the year, we introduced new digital tools and smart ways of working that made things easier for advisors and clients alike. It was a year of remarkable growth and impact. 

    Here’s a recap of some of our best moments of 2025.
    ● Faster juvenile policy approvals

    We launched a new way to approve juvenile policies. Families can now get insurance faster, and advisors spend less time waiting. This lets you and your Equitable underwriters focus on approving more complex insurance applications.

    ● Easier payment updates online
    Our new “update payment” feature on Client Access and EquiNet made it simple for clients to change banking details and payments online — no paperwork needed. Updates are made within three business days, giving clients more choice in the way they connect with us.

    ● Better fund information
    With Fundata, we created an enhanced web page for universal life policy investments. Now, advisors and clients can easily find fund performance details and use simple “favourite funds, search, and compare” tools. This makes it easy for clients to stay informed on their UL investments.

    ● More choices for universal life (UL) clients
    Our new 30/65 Rider for Equitable Generations™ UL plans gives clients more choice and flexibility—an affordable new way to add more coverage to their policies when needed.

    ● Flexible term exchange options
    New term 30/65 exchange option — a great addition! It provides more choice for clients that need to change their coverage as their needs evolve.

    ● Stable dividend scale interest rate
    We kept our market-leading dividend scale interest rate of 6.40%, providing participating policyholders with confidence and stability.

    ● New web tool for UL illustrations
    This new online tool puts UL sales illustrations at your fingertips online. You can view and save them from your laptop, making it easier than ever to manage your UL business. Try the new web illustration tool here.

    ● New term insurance rates
    In November, we introduced new term insurance rates. Our term rates are now among the best available! This makes it easier for clients to get the insurance coverage they need.

    Looking ahead
    In 2025, Equitable showed that trying new ideas, making things easier, and putting clients first truly matters. As 2026 begins, we’re focused on continuing this exciting momentum.

    Thank you for being on this journey with us and wishing you a very happy and successful year ahead!
  2. [pdf] Equitable GIF TFSA Application
  3. New online course available

    Boost your knowledge and earn CE Credits 

    Looking to deepen your understanding of Universal Life insurance and get a new CE Credit?

    Equitable is excited to offer a new addition to our online learning center: The mechanics of Universal Life. Whether you are new to the concept or looking to refresh your expertise, this course will help provide the knowledge you need to start conversations with clients.

    Our CE credit courses allow you to learn at your own pace and earn CE credits quickly and easily.

    Available Courses:
    • The mechanics of Universal Life *NEW*
    • Introduction to Whole Life Insurance
    • Participating Whole Life for the Children’s Market – A head start for tomorrow
    • Path to Success - Expert Advice on Navigating CI Sales  
    • Ensuring a Compliant, Needs-based Insurance Sale
    • Where UL Fits in your product portfolio
    • Building your business with Critical Illness insurance
    • Harness the Power of Whole Life Cash Value

    A few important notes before you get started:
    • The programs are hosted on Teachable: https://equitable-life-education.teachable.com
    • Username: Please use your email address that you are contracted with
    • Password: Equitable
    • Please use Google Chrome to access the courses

    You can earn CE credits right away when you complete these courses.
    Start earning CE Credits!

    Check out the individual insurance online learning centre on EquiNet to stay up to date on new courses. 

    All courses are accredited by Alberta Insurance Council, Insurance Council of Manitoba, The Institute for Advanced Financial Education, and Chambre de la sécurité financière*.

    Questions?
    Contact your local wholesaler.
     
    Are you having trouble logging in?
    Email equitableiimarketing@equitable.ca for assistance.
  4. About
  5. [pdf] Equitable GIF FHSA Application
  6. [pdf] Payout Annuity Advisor Guide
  7. [pdf] Equitable Investor Profile Questionnaire
  8. [pdf] Get started online
  9. Changes to Pivotal Select NL-CB and NL-CB5 sales charge options On December 7, 2024, Equitable will make changes to the commission chargeback schedule for Pivotal Select™ NL-CB and NL-CB5. These changes aim to provide a more consistent approach to applying chargebacks.  
     
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    Schedule before December 7, 2024: 

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    Questions? Please contact your Director, Investment Sales

    Date posted: November 27, 2024
  10. [pdf] Pivotal Select Contract and Information Folder