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New Payout Annuity Application There is a new Payout Annuity Application that will be posted and available on October 1, 2024. The new version date is “2024/09/16”. We will continue to accept the previous version dated “2022/03/08” until October 31, 2024. As of November 1, 2024, we will no longer accept the previous version.

Some of the new notable features of the application include:
• Enhanced Rate Guarantee process: Advisors should submit the signed application to Equitable® by no later than 11:59 pm (EST) the day after the application is signed to lock in the interest rate guarantee (the rate guarantee locks in the rate on the day the signatures were completed). If the advisor misses the cut-off time, the deposit is not eligible for a rate guarantee.

• Online Banking has been added as a deposit option.

• A new Privacy Consent section has been added.

• Updated branding, with a variety of language and formatting updates.

If you have any questions, please contact your Director, Investment Sales.

Date posted: September 25, 2024
New web illustration tool for critical illness insurance
A seamless integration with EZcomplete

At Equitable^®, we’re always looking for new ways to help you manage your business. We are excited to introduce our new web illustration tool for Critical Illness (CI) insurance.

This simple and intuitive tool integrates with the EZcomplete^® dashboard to create a seamless experience.

Key features:
● Create CI illustrations for clients that easily transition to the application, with most fields auto populated.
● Save illustrations on your EZcomplete dashboard. This allows you to return and change or finish the quote at your convenience.
● Generate a fully compliant CI illustration PDF without logging into EquiNet^®.

Reminder: You have access to the same web illustration features for term insurance.

Visit the new web illustration tool here.

^®and ^TM denote trademarks of The Equitable Life Insurance Company of Canada.
New rules in effect for all Quebec applications The Quebec Regulatory Tribunal (AMF) made an important decision about selling insurance products to Quebec residents. As a result, Equitable^® has changed its licensing rules for all future sales to clients in Quebec.

Effective on November 28, 2024, you must be licensed in Quebec to submit an application for a client who lives in Quebec. This requirement applies to all insurance and investment products.

Regardless of where the application is signed, if you meet with a client whose primary residence is in Quebec, you must be licensed in Quebec to submit on the client’s behalf.

If you are not licensed in Quebec, you will need to get licensed in Quebec for applications for Quebec clients to be processed.

What about licensing for clients outside of Quebec?

In all cases, we encourage you to be licensed in the province where a client lives to be able to do business or provide ongoing service.

Equitable is committed to providing solutions and service that is in the best interests of clients and advisors alike. We appreciate your continued support.

Questions?

Your Equitable Wholesaler is here to help.

You may also reach out to Advisor Services for more details. Email eastern-service@equitable.ca or call 1-800-668-4095.

^®or ^TM denote trademarks of The Equitable Life Insurance Company of Canada.
Fresh new look for Equitable’s Path to Invest
When we grow together, success is mutual. At Equitable, we’re committed to supporting your professional growth. Path to Invest, our self-serve online education and training resource, has been redesigned to deliver a simpler and more streamlined experience for advisors.

You can now register and log in to Path to Invest, complete the modules, download resources, contact us with questions and access your CE certificates all in one place. Plus, our always-on Path to Invest modules offer new engagement tools like Refer a Colleague, Meet the Team and Learn More, an AI feature that allows you to further your content journey using AI suggested content.

Grow your knowledge - and your business - with Equitable. Check out our current selection of investment training modules today and watch for more modules coming later this year.

Date posted: March 12, 2025
Important Changes to your Equitable EquiNet Login
We know that in today’s world, you have a lot of logins and passwords to go with them.

Equitable^® is taking steps to increase the security of your EquiNet^® login while simultaneously removing the need for you to remember a password.

This technology is called passkeys.

A passkey will enable you to access all the great features EquiNet has to offer by using biometrics.

You probably already have passkeys set up if you have an Amazon, Apple, Google, Uber or WhatsApp account.

How passkeys will work on EquiNet:

This authentication method is available now and will be optional to start. However, we strongly encourage you to use it. It is the next generation of security and makes for one less password for you to remember.

All you need to do is log in to EquiNet as you normally would and follow the step-by-step prompts to enable a passkey. It’s that easy.
Exciting update: External transfer now available on EZtransact! We are thrilled to announce a new feature that will make your work easier and more efficient.

What’s new this quarter?
The External Transfer function was introduced to Equitable’s EZtransact^® on May 14.

Benefits of this enhancement:
This feature is part of our strategic plan to help make transactions smoother for you. It was already available in EZcomplete^®, and now it’s on EZtransact too. This means you won’t have to search for information about the relinquishing institution anymore. You can submit requests with ease.

External Transfer Functionality:

• You can digitally request a transfer of funds from other institutions to Equitable.
• Information about the relinquishing institution will be available on EZtransact, so you don’t have to search for it.
• Both full and partial transfer requests are available.
• It’s available for registration types that don’t need the RC720/RC721 form and for individual accounts.
If you have any questions, reach out to your Director, Investment Sales.

When we work together, success is mutual.

Date posted: July 3, 2025
Important information regarding use of the form 350 Application for Life and/or Critical Illness Ins
As of February 12, 2022 the new version of the form 350 (2022/02/12) was available on EquiNet® (Individual Insurance>Forms), and can be ordered from our Supply department using form 1390 Supply Order Form (Life and Health)

To apply for the new 10 pay premium option on Equimax Estate Builder, or the new EquiLiving plans or riders, the new version of the form 350 (2022/02/12) Application for Life and/or Critical Illness Insurance must be used. The new version of the 350 will include the option to select the new features.

We will not accept the 350 (2021/04/02) version of the application with a hand-written note indicating the new 10 pay premium option, or the new EquiLiving plans or riders.

After March 31, 2022, we will no longer accept the 2021/04/02 or earlier version of the 350 application for any life or critical illness products.
Get to know our large case experts
Equitable launches new Ask our Experts video series

At Equitable^®, we’re committed to the large case market. Our dedicated team of experts is here to support you from application through to policy placement.

We are thrilled to share the first episode of Ask our Experts. This mini docuseries features key members of our large case team. They talk about their work, their perspectives, and their role in the large case experience.

Watch Ask our Experts Episode 1 featuring Cindy Shirley, Chief Underwriter and Claims Risk Management

Cindy chats with us about:
• Her approach to large case underwriting.

• The large case underwriting team.

• The important relationship between advisors and underwriters.
Visit our large case markets webpage to learn more about our team of dedicated experts.

Do you have a large case opportunity? Talk to your wholesaler to learn more.

^® and ™ denote trademarks of The Equitable Life Insurance Company of Canada.
Large insurance case? Expert help starts here.
Ask our Experts Episode 3
At Equitable, we’re committed to the large case market. Our dedicated team of experts have a wealth of knowledge and experience. They’re here to support you and to help get your large case from application through to policy placement.

Today, we are thrilled to share the third episode of Ask our Experts featuring Mark Warywoda, Public Investments VP. Watch it now!

Mark shares his thoughts on:
• The benefits of Equitable’s PAR fund
• The key advantages of mutuality
• The golden rule of investing: staying focussed on the long term.

In case you haven’t seen it…
• Watch Ask our Experts Episode 1 with Cindy Shirley, Chief Underwriter and Claims Risk Management.
• Watch Ask our Experts Episode 2 with Kevin Till, AVP of Individual Life Pricing.

Learn more:
Visit our large case markets webpage to learn more about our team of dedicated experts.

Do you have a large case opportunity? Talk to your wholesaler to learn more.
Complex large case? Meet our Tax and Estate Planning expert.
Ask our Experts Episode 4
At Equitable, we understand that complex large cases require expert handling. Our team is here to help guide you through every step of the process.

Today, we are thrilled to share the fourth episode of Ask our Experts. Watch episode 4 featuring Bryan McNulty, Head of Tax and Estate Planning.

Bryan talks about:
• How his past experiences serve him in his role at Equitable.
• The importance of policy ownership.
• Equitable’s mutual status and our focus on life insurance.

Learn more:
Visit our large case markets webpage to learn more about our team of dedicated experts.

Do you have a large case opportunity? Talk to your wholesaler to learn more.

Don’t miss the favourites! Watch our most viewed Ask our Experts episodes here: