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1. The Equimax EVOLUTION Continues Earlier this year, we announced a host of improvements to our Equimax^® Participating Whole Life solution, designed to add value, flexibility, and affordability to an already excellent plan. 
   
   Today we’re pleased to announce the following additional updates took effect on August 12^th, 2023: 
   1. Targeted improvements in rates, death benefits, and cash values for Equimax Estate Builder and Equimax Wealth Accumulator plans. 
   2.  New joint last to die rates for the Wealth Accumulator plans to align with Estate Builder. 
   3.  A new “rated age” calculation, and
   4.  New rates for determining the maximum enhancement amount with the Enhanced Protection dividend option.
   
   Visit our splash page and watch our informative video to learn more and start selling the enhanced Equimax today.
   
      
   
   Refer to our Transition Rules for all the details on processing your applications.
   
   
   Our illustration tools are updated:
   ●  New Web-based illustration software on secure EquiNet^® (log in required)
   ●  New Desktop illustration software 
   ●  New EZstart™ on EquiNet 
   
   Need more information?
   For information on these changes, please contact your Equitable Life wholesaler. 
   
   
   ^® and ^TM denote trademarks of The Equitable Life Insurance Company of Canada.
2. Deletions and Decreases
3. Deletions and Decreases
4. Increased auto approval means more time to focus on your complex cases

   As the year draws to a close, we are pleased to reflect back on our many enhancements geared toward improving our auto-approval rates and the notable impact they have made on our service standards.
   
   Throughout 2021, we have invested significantly in our services and technology, including data & analytics to ensure that more of our new business applications are approved automatically without any intervention, leaving our teams available to engage in settling your complex cases. As a result of these enhancements, over the past 3 months we have improved from 8% of our new business flowing straight through to approval, to an impressive 25% of cases requiring no underwriting*. 
   
   There are a number of factors that contribute to this straight through approval success in processing applications, such as simpler cases, applicants with no medical history or medical issues, younger applicants and applications for lower face amounts. These factors, alongside our ongoing efforts to fortify our processes, has resulted in positive feedback from the field.
   
   Advisors have mentioned you’ve felt the impact on our speed and service, and we will continue forward into 2022 with this positive momentum, with further enhancements to help make it easier for you to do business with Equitable Life.
    
   *As of December 2021

5. 7% No Load CB5 Initial Commission – Limited time offer extended to December 31, 2022 for Investment

    

   We are pleased to announce the temporary increase to the CB5 sales option initial commission from 5.6% to 7.0% has been extended to December 31, 2022 on Pivotal Select™ Investment Class (75/75) only.* 
   
   
   
   Equitable Life is committed to offering advisors and clients product, service, and feature choices that best suit their needs. We are pleased to offer multiple sales charge options, three distinct guarantee classes, and a diverse selection of investment funds to align with advisors’ and clients’ unique needs.
    
   For more information, please contact your Equitable Life Regional Investment Sales Manager.
    
    
    
   * Equitable Life reserves the right to end the campaign, at any time and without notice. Prior temporary increase to CB5 sales option initial commission for Pivotal Select Protection Class 100/100 and Pivotal Select Estate Class 75/100 ends August 31, 2022.
   ** Applies to FundSERV trades occurring between September 1 and December 31, 2022. Initial commission on non-FundSERV trades occurring between September 1 to December 31, 2022 increases from 4% to 5%. Initial commission is subject to a chargeback.
    
   ™ or ® denote trademarks of The Equitable Life Insurance Company of Canada.

6. Redefining Trust in Financial Advice: AI and Mental Health Discover how AI is shaping client relationships, mental health and the advisor’s role.
   
   Join our April Master Class, “Redefining Trust in Financial Advice: AI and Mental Health.” As artificial intelligence (AI) becomes more common in financial services, advisors are facing a new reality. Advanced technology now sits alongside very human needs. Clients want more than speed and smart tools. They want advice built on trust, empathy and understanding.
   
   In this session, we’ll explore:
   •    How AI is changing the advisor client relationship and what that means for trust.
   •    The link between money, mental health and client decision making.
   •    Practical ways advisors can use technology while staying empathetic and ethical.
   
   Why attend?
   •    Build stronger trust and confidence in client conversations as AI plays a bigger role.
   •    Better support clients dealing with financial stress and emotional uncertainty.
   •    Learn practical strategies you can use right away without losing the human touch.
   
   Join Joseph Trozzo, Vice President, National Investment Sales at Equitable, in conversation with Gabrielle Provencher, M.Sc., R.S.W., R.M.F.T. (AMHP), Director, Enhanced Mental Health Care & Workplace Support, Homewood Health.
   
   Don’t miss this opportunity.
   
   Learn more
   
    
7. [pdf] MDRT - Million Dollar Round Table Certifying Letters
8. Policy change begins eDelivery of contracts and documentation Effective February 16, requested contract changes for inforce Life policies will be completed as per our usual process. However, the contracts and documentation will now be sent out electronically.
    
   We are leveraging the same electronic delivery solution as the New Business process currently in place. An acknowledgement or e-signature will be required to electronically complete the requested change.
    
   Advisors/MGA and Policy Owners will receive an e-mail notification when review, acceptance or eSignature are required.
    
   Looking for more information?
   Additional details regarding the process can be found here and in the FAQ.
   Please contact your Regional Sales Manager if you have any questions.
9. 2022 brings a new year of retirement savings opportunities

   As a new year begins, you will start to reach out to your clients about the upcoming Retirement Savings Plan deadline, March 1, 2022. This year, connect with your clients through social media, video chats, emails or even in-person. Try Equitable’s Case Studies, Prospecting Letters, Video and Equitable Blog on EquiNet® to make the most of your meetings. Designed for each specific target group, these sales strategies can help initiate a conversation about retirement savings goals.
   
   To learn more about Retirement Savings Plans, click here.

10. Critical Illness Path to Success Program This program was designed with you, the Advisor, in mind.
    
    Path to Success: Expert Advice on navigating CI Sales provides you with actionable ideas and scripts that you can implement immediately into your critical illness insurance meetings. CE Credits are available if you review the program in its entirety and complete the quizzes at the end of each section.
    
    View the pdf with details about the CI Path to Success Program.
    
    Watch details about the CI Path to Success Program here.
    
    Next steps:
    If you have any questions or are interested in getting access to this program, please reach out to your Regional Sales Manager directly.