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This table includes downloadable marketing materials saved in PDF format. Each row is a different product and may contain versions of the brochure in alternate languages.

Form Number	Cover	Marketing Material Name	Available Languages	Product
1271		5 Reasons for doing business with Equitable File This advisor piece lists the top 5 reasons why Equitable Life should be your first choice.	FR	General Content
1525		A Small Price to Pay File	FR	Critical illness Insurance
1139		Basic CI Needs Worksheet File	FR	Critical illness Insurance
1290		Children's CI - A lifetime of protection File	FR	Critical illness Insurance
1196		Children's CI - Forced Savings for Education File This sales track shows you how to use EquiLiving CI with ROP to fund education.	FR	Critical illness Insurance
2029		Cloud DX FAQ File	FR	Critical illness Insurance
1914		Path to Success - Critical Illness Insurance Claims File	FR	Critical illness Insurance
1934		Path to Success - Critical Illness Insurance: History and Opportunity File	FR	Critical illness Insurance
1921		Path to Success - Designing the CI Solution: Amount of Coverage File	FR	Critical illness Insurance
1923		Path to Success - Designing the Ci Solution: Optional Riders File	FR	Critical illness Insurance
1943		Path to Success - Designing the Ci Solution: Selecting the Premium Structure File	FR	Critical illness Insurance
1927		Path to Success - Designing the Critical Illness Solution File	FR	Critical illness Insurance
1913		Path to Success - Objections: Anticipating the Objections Your Clients My Have File	FR	Critical illness Insurance
1905		Path to Success - Overcoming Objections: CI is Expensive File	FR	Critical illness Insurance
1915		Path to Success - Overcoming Objections: I Can Use My Own Money File	FR	Critical illness Insurance
1906		Path to Success - Overcoming Objections: I Don’t Understand the Definitions File	FR	Critical illness Insurance
1918		Path to Success - Overcoming Objections: I Have Long Term Disability Insurance Already File	FR	Critical illness Insurance
1919		Path to Success - Overcoming Objections: I Have Mortgage Insurance File	FR	Critical illness Insurance
1894		Path to Success - Overcoming Objections: I’m Healthy, Why Are You Showing Me This? File	FR	Critical illness Insurance
1916		Path to Success - Overcoming Objections: It Doesn’t Seem Like Enough Coverage File	FR	Critical illness Insurance
1891		Path to Success - Overcoming Objections: Maybe Later File	FR	Critical illness Insurance
1896		Path to Success - Pivoting to CI from Investment Planning File	FR	Critical illness Insurance
1897		Path to Success - Pivoting to CI from Life Insurance File	FR	Critical illness Insurance
1898		Path to Success - Pivoting to CI from Long Term Disability Insurance File	FR	Critical illness Insurance
1900		Path to Success - Positioning CI for Children and Young Adults File	FR	Critical illness Insurance
1895		Path to Success - Positioning CI in the Business Market File	FR	Critical illness Insurance
1925		Path to Success - Positioning the Critical Illness Insurance Funds: Attachment File	FR	Critical illness Insurance
1901		Path to Success - Potential uses of the Critical Illness Insurance Funds File	FR	Critical illness Insurance
1920		Path to Success - Preparing Your Client for Underwriting Outcomes File	FR	Critical illness Insurance
1758		Take a Premium Holiday File	FR	Critical illness Insurance Term Universal Life
1907		Path to Success - The four question Critical Illness sale File	FR	Critical illness Insurance
1924		Path to Success - Why Critical Illness Insurance Today? File	FR	Critical illness Insurance
2061		The Ultimate Bundle for Young Professionals File	FR	Critical illness Insurance Term Universal Life
1259		Critical Protection: EquiLiving Critical Illness (Client Brochure) File This brochure introduces your clients to critical illness insurance.	FR	Critical illness Insurance
N/A		EquiLiving Admin/Advisor Guide File	FR	Critical illness Insurance
1528		EquiLiving Claims Experience File What are the most frequently claimed illnesses in the industry? How does Equitable Life compare? What are real life examples of critical illness claims paid by Equitable Life? English is available in pdf format only. French is available in pdf and print at this time.	FR CH	Critical illness Insurance
1287		EquiLiving Critical Illness Insurance for Children File EquiLiving CI for children covers the usual 25 adult illnesses plus 5 additional childhood conditions.	FR CH	Critical illness Insurance
N/A		EquiLiving FAQ File	FR	Critical illness Insurance
2023		EquiLiving Product Summary (Adults) File This one page document provides advisors with an overview of the target market, features and benefits specific to EquiLiving critical illness insurance for adults.	FR	Critical illness Insurance
2026		EquiLiving Product Summary (Children) File This one page document provides advisors with an overview of the target market, features and benefits specific to EquiLiving critical illness insurance for children.	FR	Critical illness Insurance
2025		Financial Critical Illness Underwriting Guidelines File	FR	Critical illness Insurance
1025		Individual Life & Health Products At-a-glance File This guide can be used as an easy reference to all of Equitable's Life and Health products currently available for sale.	FR	General Content Critical illness Insurance Participating Whole Life Term Sales Strategies
1312		Protect your Retirement Assets File	FR	Critical illness Insurance
1309		Protecting Yourself and Your Family with Critical Illness and Term Life Insurance File	FR	Critical illness Insurance Term
1735		Protecting that Bundle of Joy File	FR	Critical illness Insurance Participating Whole Life
1286		Protecting the important things in life File Having your clients complete this checklist will help them discover for themselves that while they have insurance for their car and home, they may not have protection for what's really important.	FR	Critical illness Insurance
1248		Understanding The Covered Conditions File This booklet provides detailed definitions for the conditions covered by EquiLiving.	FR CH	Critical illness Insurance
2040		Why EquiLiving Critical Illness Insurance File	FR	Critical illness Insurance
1258		Your Guide to EquiLiving (Client Guide) File An overview of EquiLiving critical illness insurance to potential and existing clients, explaining key features and benefits of EquiLiving, the conditions covered by the plan and the optional riders.	FR CH	Critical illness Insurance

Resources

• EZcomplete online application
• Advisor/Admin Guide 
• Product Summary (Adults) (Children)
• Understanding the covered conditions
• FAQ 
• Cloud DX Virtual Monitoring Care Benefit
• CLHIA critical illness consumer guide
• CLHIA critical illness agent guide

Helping you sell

• Cl claims experience 
• Basic CI needs worksheet (fillable PDF only)
• Critical Protection: EquiLiving Critical Illness 
• Critical Illness Insurance for Children 
• Protecting the important things
• Prospecting letters 
• Why Critical Illness Insurance?

Sample Policy Pages

Adult Plans

• 20 Pay Coverage for Life
• 20 Pay Coverage to Age 75
• 10 Year Renewable to Age 75 
• Level to Age 75
• Level to Age 100
• Optional Riders

Children's Plans

• 20 Pay Coverage for Life
• 20 Pay Coverage to Age 75
• 10 Year Renewable to Age 75
• Level to Age 75
• Level to Age 100
• Optional Riders

Sales Solutions

• Protect your retirement 
• CI+Term bundle - flexible combo for life
• Ultimate bundle for young professionals
• Protect your retirement assets
• Children's CI - Forced savings for education
• Children's CI - A lifetime of protection

Sales Tracks

• Children's CI - Forced savings for education 

This program was designed with you, the Advisor, in mind.

Path to Success: Expert Advice on navigating CI Sales provides you with actionable ideas and scripts that you can implement immediately into your critical illness insurance meetings. CE Credits are available if you review the program in its entirety and complete the quizzes at the end of each section.

For more information, visit the Critical Illness Path to Success page.