EquiLiving - Critical Illness Insurance

Critical illness insurance provides a lump sum benefit to help your client manage expenses and focus on recovery. EquiLiving is a fully underwritten plan that covers 26 critical conditions.

View our new Critical Illness video on YouTube or Vimeo!

Key features include:

26 covered critical conditions plus 5 additional covered conditions for children.
Loss of independent existence included at no extra charge and no minimum age limit to claim
8 Early detection benefit covered conditions – 15% of face amount up to $50,000, can be claimed once for each condition.
Choice of guaranteed premium options: 10 year renewable to Age 75, Level to Age 75 and Level to Age100 (coverage for life), 20 pay to Age 75 and 20 Pay coverage for life.
Equiliving is available as a rider on Equimax, Equitable Generations, Equation Generation IV and term plans.

A lump sum, tax-free benefit following the diagnosis and survival of one of the 26 covered Critical Conditions including Loss of Independent Existence.

Will your clients qualify?

This pre-screening questionnaire will help you determine whether your client is likely to qualify for an EquiLiving plan or rider.

Critical illness insurance for children

When “Kiss it and make it better” isn’t enough. EquiLiving is available for children ages 30 days to 17 years and provides coverage for the following 5 childhood covered critical conditions in addition to the 26 covered critical conditions in our EquiLiving plans for ages 18 and over:

Cerebral Palsy
Congenital Heart Disease
Cystic Fibrosis
Muscular Dystrophy
Type 1 Diabetes Mellitus

Equitable Life shares the hows and whys to broach the topic of children's insurance in this article "Tackling a Taboo: How to broach the topic of children's insurance with your clients."

Interested in ordering marketing materials? Complete our Life & Health supply order form

Canada's Anti-Spam Legislation - The digital printer friendly versions of these brochures are not to be altered. PLEASE NOTE that if you choose to distribute the brochure by electronic mail to your clients or prospects, you must comply with Canada's new anti-spam legislation. You could be subject to severe penalties should you not comply. Find out more at fightspam.gc.ca.

This table includes downloadable marketing materials saved in PDF format. Each row is a different product and may contain versions of the brochure in alternate languages.
Form Number	Marketing Material Name	Available Languages	Product
1271	5 Reasons for doing business with Equitable File This advisor piece lists the top 5 reasons why Equitable Life should be your first choice.	FR	General Content
1525	A Small Price to Pay File	FR	Critical illness Insurance
1139	Basic CI Needs Worksheet File	FR	Critical illness Insurance
1290	Children's CI - A lifetime of protection File	FR	Critical illness Insurance
1196	Children's CI - Forced Savings for Education File This sales track shows you how to use EquiLiving CI with ROP to fund education.	FR	Critical illness Insurance
2029	Cloud DX FAQ File	FR	Critical illness Insurance
1914	Path to Success - Critical Illness Insurance Claims File	FR	Critical illness Insurance
1934	Path to Success - Critical Illness Insurance: History and Opportunity File	FR	Critical illness Insurance
1921	Path to Success - Designing the CI Solution: Amount of Coverage File	FR	Critical illness Insurance
1923	Path to Success - Designing the Ci Solution: Optional Riders File	FR	Critical illness Insurance
1943	Path to Success - Designing the Ci Solution: Selecting the Premium Structure File	FR	Critical illness Insurance
1927	Path to Success - Designing the Critical Illness Solution File	FR	Critical illness Insurance
1913	Path to Success - Objections: Anticipating the Objections Your Clients My Have File	FR	Critical illness Insurance
1905	Path to Success - Overcoming Objections: CI is Expensive File	FR	Critical illness Insurance
1915	Path to Success - Overcoming Objections: I Can Use My Own Money File	FR	Critical illness Insurance
1906	Path to Success - Overcoming Objections: I Don’t Understand the Definitions File	FR	Critical illness Insurance
1918	Path to Success - Overcoming Objections: I Have Long Term Disability Insurance Already File	FR	Critical illness Insurance
1919	Path to Success - Overcoming Objections: I Have Mortgage Insurance File	FR	Critical illness Insurance
1894	Path to Success - Overcoming Objections: I’m Healthy, Why Are You Showing Me This? File	FR	Critical illness Insurance
1916	Path to Success - Overcoming Objections: It Doesn’t Seem Like Enough Coverage File	FR	Critical illness Insurance
1891	Path to Success - Overcoming Objections: Maybe Later File	FR	Critical illness Insurance
1896	Path to Success - Pivoting to CI from Investment Planning File	FR	Critical illness Insurance
1897	Path to Success - Pivoting to CI from Life Insurance File	FR	Critical illness Insurance
1898	Path to Success - Pivoting to CI from Long Term Disability Insurance File	FR	Critical illness Insurance
1900	Path to Success - Positioning CI for Children and Young Adults File	FR	Critical illness Insurance
1895	Path to Success - Positioning CI in the Business Market File	FR	Critical illness Insurance
1925	Path to Success - Positioning the Critical Illness Insurance Funds: Attachment File	FR	Critical illness Insurance
1901	Path to Success - Potential uses of the Critical Illness Insurance Funds File	FR	Critical illness Insurance
1920	Path to Success - Preparing Your Client for Underwriting Outcomes File	FR	Critical illness Insurance
1758	Take a Premium Holiday File	FR	Critical illness Insurance Term Universal Life
1907	Path to Success - The four question Critical Illness sale File	FR	Critical illness Insurance
1924	Path to Success - Why Critical Illness Insurance Today? File	FR	Critical illness Insurance
2061	The Ultimate Bundle for Young Professionals File	FR	Critical illness Insurance Term Universal Life
1259	Critical Protection: EquiLiving Critical Illness (Client Brochure) File This brochure introduces your clients to critical illness insurance.	FR	Critical illness Insurance
N/A	EquiLiving Admin/Advisor Guide File	FR	Critical illness Insurance
1528	EquiLiving Claims Experience File What are the most frequently claimed illnesses in the industry? How does Equitable Life compare? What are real life examples of critical illness claims paid by Equitable Life? English is available in pdf format only. French is available in pdf and print at this time.	FR CH	Critical illness Insurance
1287	EquiLiving Critical Illness Insurance for Children File EquiLiving CI for children covers the usual 25 adult illnesses plus 5 additional childhood conditions.	FR CH	Critical illness Insurance
N/A	EquiLiving FAQ File	FR	Critical illness Insurance
2023	EquiLiving Product Summary (Adults) File This one page document provides advisors with an overview of the target market, features and benefits specific to EquiLiving critical illness insurance for adults.	FR	Critical illness Insurance
2026	EquiLiving Product Summary (Children) File This one page document provides advisors with an overview of the target market, features and benefits specific to EquiLiving critical illness insurance for children.	FR	Critical illness Insurance
2025	Financial Critical Illness Underwriting Guidelines File	FR	Critical illness Insurance
1025	Individual Life & Health Products At-a-glance File This guide can be used as an easy reference to all of Equitable's Life and Health products currently available for sale.	FR	General Content Critical illness Insurance Participating Whole Life Term Sales Strategies
1312	Protect your Retirement Assets File	FR	Critical illness Insurance
1309	Protecting Yourself and Your Family with Critical Illness and Term Life Insurance File	FR	Critical illness Insurance Term
1736	There's no place like home...Affordable Family Protection File	FR	Critical illness Insurance
1735	Protecting that Bundle of Joy File	FR	Critical illness Insurance Participating Whole Life
1286	Protecting the important things in life File Having your clients complete this checklist will help them discover for themselves that while they have insurance for their car and home, they may not have protection for what's really important.	FR	Critical illness Insurance
1248	Understanding The Covered Conditions File This booklet provides detailed definitions for the conditions covered by EquiLiving.	FR CH	Critical illness Insurance
2040	Why EquiLiving Critical Illness Insurance File	FR	Critical illness Insurance
1258	Your Guide to EquiLiving (Client Guide) File An overview of EquiLiving critical illness insurance to potential and existing clients, explaining key features and benefits of EquiLiving, the conditions covered by the plan and the optional riders.	FR CH	Critical illness Insurance

How to talk to clients about CI when they don’t want to

Sep 18, 2023

Making it easier to claim for Loss of Independent Existence for EquiLiving Critical Illness insurance

Aug 21, 2023

See why choosing EquiLiving Critical Illness Insurance is the right choice for Ayo’s family

Aug 8, 2023

New 350 Life and CI Applications

Jul 26, 2023

Critical Illness Insurance Update

Jul 10, 2023

Path to Success modules now available on EquiNet!

Jun 5, 2023

EZcomplete now displays Critical Illness insurance premiums

Apr 24, 2023

Cloud DX, Signs Contract with Heart Centre

Apr 3, 2023

Let’s talk about Critical Illness insurance, the Equitable way.

Mar 6, 2023

EquiLiving offers more options to clients facing a covered Critical Illness condition

Apr 19, 2022

Exciting new product changes are coming your way!

Feb 7, 2022

Resources

EZcomplete online application
Advisor/Admin Guide
Product Summary (Adults) (Children)
Understanding the covered conditions
FAQ
Cloud DX Virtual Monitoring Care Benefit

Helping you sell

Sample Policy Pages

Adult Plans

Children's Plans

Sales Solutions

Sales Tracks

Children's CI - Forced savings for education

This program was designed with you, the Advisor, in mind.

Path to Success: Expert Advice on navigating CI Sales provides you with actionable ideas and scripts that you can implement immediately into your critical illness insurance meetings. CE Credits are available if you review the program in its entirety and complete the quizzes at the end of each section.

For more information, visit the Critical Illness Path to Success page.