Term 10, term 20 and term 30/65

Key features include:

Some of the best rates in the industry for ages 30 – 55.
Product comparison report for selecting the optimal combination of term coverages.
Convertible to participating whole life or universal life.
Clients who qualify for preferred rates on term riders or stand-alone plans may automatically qualify for EquiLiving® critical illness insurance.

	Balancing need and affordability. Find the right combination of term solutions (Term 10, Term 20 and Term 30/65) at the right cost. See how the Product Comparison Report can help.
	Clients who qualify for preferred rates on term riders or stand-alone plans may automatically qualify for EquiLiving® critical illness insurance.

Convertibility - The Power of Term

As our client’s needs change, their insurance should too. Equitable Life® Term insurance can help cover a client’s temporary needs today and then convert coverage later to help protect any future lifetime needs.
We’ll show you some options for converting a client’s Term policy in the future, regardless of their health at that time!

What happens if… a client’s temporary need for protection today turns out to be just a bit longer?

We have clients covered under our Exchange Option where any 10-year Term purchased today can be exchanged so that they’re covered for up to 25 years instead. This is all without having to submit additional medical information (this means no underwriting!).

What happens if… a client has a temporary need now that changes to both a temporary need and a lifetime need later?

By using our Partial Conversion Option¹, your client can convert part of their Term policy to a permanent policy and the other remaining coverage to a Term rider on that policy. By doing this, they not only get the coverage they need but also:

save by having only one policy fee
have the convenience of everything in one policy

What happens if… a client has a temporary need today that changes to a lifetime need later?

By using our Full Conversion Option¹, a client can convert their entire Term policy to Equimax^®, our industry leading participating whole life plan, Equitable Generations^_TM universal life or Equation Generation^® IV universal life. By doing this, you not only cover off the client’s need for lifetime protection, but you do so with locked in rates.

Reminder of our Stop Smoking Incentive Program

Should a client quit smoking for 12 consecutive months they could receive a refund². Details are available in the 1024 Individual Guide to Underwriting.

Apply now to see the power of Term

Encourage clients to apply for Term now – the earlier the better to get the best rates!

Learn more about Term:

¹ Conversion must occur prior to the age specified in the contract and plan minimums must be met. For partial conversions, if 50% or more is converted, the remaining Term can be added as a Term rider to a permanent plan, at current age and rates. If less than 50% is converted, the remaining Term can be added as a Term rider at current age and rates to a maximum face amount equal to the permanent coverage. See contract for details.
² Should a client quit smoking for 12 consecutive months within the first two policy years, Equitable Life will refund the difference between what they paid as a smoker and what they would have paid as a non-smoker for a maximum one month period. Eligibility is subject to certain conditions including a negative cotinine level, and evidence of continued insurability. Term clients may be eligible to move from a Class 4 Preferred Smoker or Class 5 Smoker to a Class 3 Non-Smoker.

Interested in ordering marketing materials? Complete our Life & Health supply order form

Canada's Anti-Spam Legislation - The digital printer friendly versions of these brochures are not to be altered. PLEASE NOTE that if you choose to distribute the brochure by electronic mail to your clients or prospects, you must comply with Canada's new anti-spam legislation. You could be subject to severe penalties should you not comply. Find out more at fightspam.gc.ca.

This table includes downloadable marketing materials saved in PDF format. Each row is a different product and may contain versions of the brochure in alternate languages.
Form Number	Marketing Material Name	Available Languages	Product
1271	5 Reasons for doing business with Equitable File This advisor piece lists the top 5 reasons why Equitable Life should be your first choice.	FR	General Content
1346	A closer look at life insurance File For advisor use only. This chart takes a closer look at life insurance and highlights some of the key differences between Equitable's term, whole life and universal life products. (Available in PDF Format only.)	FR	Participating Whole Life Term Universal Life
1004	Balancing need and affordability File	FR	Term
1758	Take a Premium Holiday File	FR	Critical illness Insurance Term Universal Life
N/A	Term Admin Advisor Guide File	FR
2061	The Ultimate Bundle for Young Professionals File	FR	Critical illness Insurance Term Universal Life
SS2	Equimax & Term Certain Annuity Package File This sales track shows you how to use a Term Certain Annuity to prearrange funding for an Equimax policy.	FR	Participating Whole Life Term
1025	Individual Life & Health Products At-a-glance File This guide can be used as an easy reference to all of Equitable's Life and Health products currently available for sale.	FR	General Content Critical illness Insurance Participating Whole Life Term Sales Strategies
1005	Make it a Family Plan with Term Life Insurance File	FR	Term
1309	Protecting Yourself and Your Family with Critical Illness and Term Life Insurance File	FR	Critical illness Insurance Term
N/A	Term Exchange Option FAQ File	FR	Term
1345	Preferred Underwriting Classifications File This guide provides an overview of the Preferred Underwriting Classifications that determine the rates for Preferred Term insurance at Equitable.	FR	Term
1301	Taking Care of Business with Term File Whether your client is a sole proprietor, or in a partnership or corporation, the death of an owner or a key employee impacts the business. Business Term Life can help mitigate those risks.	FR	Term
2039	Term Insurance Product Summary File This one page document provides advisors with an overview of the target market, features and benefits specific to this product.	FR	Term
1607	Term insurance...a plan you can build on (client piece) File This piece includes a simple needs analysis to help identify the expenses your client wants to cover in the event of death. There’s room to write a suggested plan and key discussion points.	FR	Term
1801	Term Life Insurance - Flexible protection that can last a lifetime File Affordable protection. Rewards for your healthy lifestyle. Adjust your plan to meet your changing needs.	FR	Term
1800	Term Life Insurance - Peace of mind at an affordable price File Affordable protection for what matters most. Here are just some of the reasons people choose term.	FR	Term
1342	Thinking Term? Think Equitable. File Affordable life insurance protection with a choice of premium payment options to fit your client's needs and budget.	FR	Term
1255	Unique Mortgage Protection File This brochure compares some of the key features of mortgage protection and highlights the advantages of using Equitable Life’s Term insurance over typical mortgage insurance from a lending institution	FR CH	Term