Universal Life Insurance

Universal Life Insurance

Universal Life Insurance

Equitable GenerationsTM Universal Life Insurance

 
Equitable Generations universal life is a 21st century permanent insurance solution that offers flexibility with a wide range of tax-advantaged1 savings and investment options to choose from.  This offers greater control over clients' investment strategy.
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Key features include:

  • Modern investment options offered through Canada’s leading fund managers such as Fidelity, Dynamic, and Invesco.
  • Investment Bonus guarantees an annual rate of 0.75% of the policy’s account value starting in year 1.
  • Simplicity with no policy administration fee and no Linked Interest Option (LIO) administration fees (except LIOs that track indices).
  • Top-notch service when the time comes to make a claim.


Sustainable investment choices:

  • Three ESG Index Options that provide clients the opportunity to participate in the returns of stock market indexes which apply ESG (Environmental, Social and Governance) principles.
  • Three Climate Leadership® funds managed by Fidelity® that intend to seize the financial opportunities of the global transition to a low carbon economy.

Check out our Equitable Generations Savings and Investment Options (pdf) for more information. 


Target Date investing

  • Fidelity’s ClearPath® series invests with a balanced criteria such that clients can grow their fund value during their earning years before the portfolio automatically adjusts the risk as retirement nears.
Check out Target Date Investing (pdf) for more information. 


Overview of caring claim support through KINDTM

  • Compassionate Advance (non-contractual)2: Disbursement of a portion of the death benefit equal to the lesser of 50% of the coverage or $100,000 if the insured person becomes terminally ill.
  • Snap Advance (non-contractual)2: Immediate access, upon request, to a portion of the death benefit totaling the lesser of the policy cash value or $25,000.
  • Bereavement Counselling: $1,000 total provided to beneficiaries towards payment of counselling costs.
  • Living Benefit: Payment of a portion of the account value in the event of a mental or physical disability as outlined in the policy contract.
For more information including full eligibility criteria and conditions/limitations, check out 2053 KIND™ caring claim support package or the Equitable Generations policy contract. 


Have a "glance" at Equitable Generations

Check out Equitable Generations At-a-glance for a quick overview of the insurance solution and its features. 


Equation Generation® IV universal life insurance


Key features include:

  • Choice of level and yearly renewable term (YRT) cost of insurance (COI) options.
  • Two product versions which each has its own bonus schedule.
  • Competitive contractual minimum returns for Guaranteed Deposit Accounts.3


Have a "glance" at Equation Generation IV

Check out Equation Generation IV At-a-glance for a quick overview of the product and features.
 

1 Subject to maximums as prescribed in the Income Tax Act (Canada).
2 Compassionate Advance and Snap Advance are non-contractual and may be altered or terminated by Equitable Life at any time without notice.  When the entire death claim is processed, the death benefit amount will be reduced by the amount advanced under the Compassionate Advance or Snap Advance.
3 We reserve the right to change or discontinue Guaranteed Deposit Account terms available at any time.


Notes:

Equitable Life, Equitable Life of Canada, Equitable Generations, Equation Generation, KIND, and EquiNet are trademarks of The Equitable Life Insurance Company of Canada.


Fidelity is a registered trademark of 483A Bay Street Holdings LP. Used with permission.

Dynamic Funds is a registered trademark of its owner, used under license, and a division of 1832 Asset Management L.P.

Invesco® and all associated trademarks are trademarks of Invesco Holding Company Limited, used under licence. Invesco is a registered business name of Invesco Canada Ltd. 

Product Summary

Plan summary Equation Generation IV universal life insurance combines low-cost life insurance with competitive savings, investment opportunities and optional features to meet different needs. It’s available in two plan types:
• Equation Generation IV with Bonus
• Equation Generation IV Low Fees
Target market • Families seeking immediate protection with the intention of establishing an estate
• Pre-retirees seeking tax-advantaged growth to accumulate funds to supplement regular or early retirement
• Retirees seeking to protect and preserve an established estate
• Business owners seeking insurance protection for business partners (key-person protection)
Cost of insurance options • Yearly renewable term (YRT)
• Level
Death benefit options • Account Value Protector (sum insured + fund value)
• Level Protector (level sum insured)
Bonuses • Guaranteed investment bonus of 0.75% of the account value beginning in 2nd year for Equation Generation IV with Bonus
• Incentive bonus of up to 0.50% of the account value available for all Equation Generation IV plans
Availability • Single life
• Joint first-to-die (2 lives)
• Joint last-to-die (2 lives)
Issue ages YRT: Children: 0-15      Adults/Joint life: 16-80
Level: Adults/Joint life: 16-80
Minimum sum insured • Children: $25,000
• Adults/Joint life: $50,000
Rate bands • Band 1: $25,000 - $49,999 (children only)
• Band 2: $50,000 - $99,999
• Band 3: $100,000 - $249,999
• Band 4: $250,000 - $499,999
• Band 5: $500,000 +
Admin/policy fees Children: $8 per month
Adults: $10 per month
Premium tax Varies by province and territory
Surrender charges Applies for 9 years
Investment options • Daily interest account
• Guaranteed deposit accounts (1, 5, 10 year)*
• Linked interest options
5 index interest options
• 7 performance fund interest options
• 5 portfolio interest options (tracking Franklin Quotential)

*Guaranteed deposit account terms may be changed or discontinued at any time.
Optional riders • Additional accidental death benefit
• Children’s protection rider
• EquiLiving critical illness insurance
• Flexible guaranteed insurability option (children’s plans only)
• Term life insurance (on the life insured under a single life plan only)
• Waiver of monthly charges
KIND® • Bereavement counselling benefit
• Disability benefit disbursement    
• Compassionate Advance*
• Special options provision (joint first-to-die)

*The Compassionate Advance benefit is a non-contractual benefit and may be withdrawn or changed by Equitable at any time.
EZcomplete® online application • Use it for in person or non-face-to-face meetings
• EZcomplete easily guides you through only the required sections of the application
• EZcomplete allows clients to sign the application using their own electronic device
• Login to EquiNet and click on the EZcomplete icon on the menu bar

Product Summary

Plan summary Equitable Generations universal life insurance combines low-cost life insurance with competitive savings, investment opportunities and optional
features to meet different needs.
Target market • Families seeking immediate protection with the intention of establishing an estate
• Pre-retirees seeking tax-advantaged growth to accumulate funds to supplement regular or early retirement
• Retirees seeking to protect and preserve an established estate
• Business owners seeking insurance protection for business partners (key-person protection)
Cost of insurance options • Yearly renewable Term (YRT)
Death benefit options • Account Value Protector (sum insured + fund value)
• Level Protector (level sum insured)
Bonuses • Guaranteed annual Investment Bonus of 0.75% of the account value beginning in 1st year
Availability • Single life
• Joint first-to-die (2 lives)
• Joint last-to-die (2 lives)
Issue ages • Children: 0 - 15
• Adults: 16 - 80
Minimum sum insured • Children: $25,000    
• Adults: $25,000
• Joint first-to-die: $25,000     
• Joint last-to-die: $25,000 
Rate bands • Band 1: $25,000 - $49,999
• Band 2: $50,000 - $99,999
• Band 3: $100,000 - $249,999
• Band 4: $250,000 - $499,999
• Band 5: $500,000 +
Admin/ policy fees $0
Premium tax Varies by province and territory
Surrender charges Applies for 9 years
Investment options • Daily interest account
• Guaranteed deposit accounts (1, 5, 10 year)*
• Linked interest options:
• 3 Index Options
• 3 ESG Index Options
• 14 Managed Fund Options
• 8 Portfolio Options
• 6 Target Date Options

*Guaranteed deposit account terms may be changed or discontinued at any time.
Optional riders • Additional accidental death benefit
• Children’s protection rider
• EquiLiving critical illness insurance
• Flexible guaranteed insurability option (children’s plans only) 
• Term life insurance (on the life insured under a single life plan only)
• Waiver of monthly charges
KIND® • Compassionate Advance*
• Snap Advance*
• Bereavement Counselling Benefit
• Living Benefit

*The Compassionate Advance and Snap Advance benefits are non-contractual benefits and may be withdrawn or changed by Equitable at any time.
Built-in features • Special options provision (joint first-to-die)    
• Special options provision (joint last-to-die)
EZcomplete® online application • Use it for in-person or non-face-to-face meetings
• EZcomplete easily guides you through only the required sections of the application
• EZcomplete allows clients to sign the application using their own electronic device
• Login to EquiNet and click on the EZcomplete icon in the menu bar

Linked Interest Options

View a complete list of our funds

Guaranteed Investments and Policy Loans

View a complete list of our rates
Interested in ordering marketing materials? Complete our Life & Health supply order form

Canada's Anti-Spam Legislation - The digital printer friendly versions of these brochures are not to be altered. PLEASE NOTE that if you choose to distribute the brochure by electronic mail to your clients or prospects, you must comply with Canada's new anti-spam legislation. You could be subject to severe penalties should you not comply. Find out more at fightspam.gc.ca.

This table includes downloadable marketing materials saved in PDF format. Each row is a different product and may contain versions of the brochure in alternate languages.
Form Number Cover Marketing Material Name Available Languages Product
2197 Download cover image for file Intergenerational Wealth Transfer Strategy - Underwriting Considerations Intergenerational Wealth Transfer Strategy - Underwriting Considerations File FR CH Participating Whole Life
Universal Life
1271 Download cover image for file 5 Reasons for doing business with Equitable 5 Reasons for doing business with Equitable File
This advisor piece lists the top 5 reasons why Equitable Life should be your first choice.
FR General Content
1346 Download cover image for file A closer look at life insurance A closer look at life insurance File
For advisor use only. This chart takes a closer look at life insurance and highlights some of the key differences between Equitable's term, whole life and universal life products. (Available in PDF Format only.)
FR Participating Whole Life
Term
Universal Life
1134 Download cover image for file Charitable giving through life insurance Charitable giving through life insurance File
This client piece shows how life insurance is an easy and affordable way to amplify the amount of a charitable gift without impacting their family's inheritance.
FR General Content
Participating Whole Life
Universal Life
1562 Download cover image for file Corporate Preferred Estate Transfer (generic flyer) Corporate Preferred Estate Transfer (generic flyer) File
Provides a generic overview of the Corporate Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Sales Strategies
1688 Download cover image for file Corporate Preferred Estate Transfer using universal life Corporate Preferred Estate Transfer using universal life File
The Corporate Preferred Estate Transfer is the most tax-efficient way for clients to get the value of their shares out of their company and into the hands of their estate.
FR Critical illness Insurance
Sales Strategies
N/A Equitable Generations Advisor Admin Guide File FR Universal Life
2059 Download cover image for file Equitable Generations at a Glance Equitable Generations at a Glance File FR Universal Life
2062 Download cover image for file Equitable Generations Client Guide Equitable Generations Client Guide File FR Universal Life
2060 Download cover image for file Equitable Generations Universal Life Product Summary Equitable Generations Universal Life Product Summary File FR Universal Life
2057 Download cover image for file Equitable Generations Universal Life Investor Profile Questionnaire Equitable Generations Universal Life Investor Profile Questionnaire File FR Universal Life
2055 Download cover image for file Equitable Generations Universal Life Savings and Investment Options Equitable Generations Universal Life Savings and Investment Options File FR Universal Life
2053 Download cover image for file KIND caring claim support package KIND caring claim support package File FR Universal Life
1758 Download cover image for file Take a Premium Holiday Take a Premium Holiday File FR Critical illness Insurance
Term
Universal Life
2058 Download cover image for file The Power of Paying a Little Bit More - Equitable Generations The Power of Paying a Little Bit More - Equitable Generations File FR Universal Life
2061 Download cover image for file The Ultimate Bundle for Young Professionals The Ultimate Bundle for Young Professionals File FR Critical illness Insurance
Term
Universal Life
1967 Download cover image for file Equitable Generations - Universal Life Insurance Equitable Generations - Universal Life Insurance File
Flexible life insurance with an investment component
FR Universal Life
N/A Equation Generation IV Admin Guide File FR Universal Life
1176 Download cover image for file Equation Generation IV Advisor Guide Equation Generation IV Advisor Guide File FR Universal Life
1157 Download cover image for file Equation Generation IV at a Glance Equation Generation IV at a Glance File
This brochure provides an overview of Equitable Life's Equation Generation IV universal life including Plan Types, Cost of Insurance, Death Benefit Options and Savings and Investment Opportunities.
FR Universal Life
1155 Download cover image for file Equation Generation IV Client Guide (Bonus & Low Fees) Equation Generation IV Client Guide (Bonus & Low Fees) File
This guide includes information about how Equation Generation IV works, the life insurance protection it provides, the investment options available within the product, bonus options, and much more.
FR Universal Life
2196 Download cover image for file Equation Generation IV Product Summary Equation Generation IV Product Summary File
This one page document provides advisors with an overview of the target market, features and benefits specific to this product.
FR Universal Life
1988 Download cover image for file Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to a grandchild File FR CH Participating Whole Life
1980 Download cover image for file Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child Intergenerational Wealth Transfer Strategy Case Study - Transferring wealth to an adult child File FR CH Participating Whole Life
Universal Life
1025 Download cover image for file Individual Life & Health Products At-a-glance Individual Life & Health Products At-a-glance File
This guide can be used as an easy reference to all of Equitable's Life and Health products currently available for sale.
FR General Content
Critical illness Insurance
Participating Whole Life
Term
Sales Strategies
1798 Download cover image for file Harnessing the power of your cash value Harnessing the power of your cash value File
When your clients need cash, they may be able to access the cash value of their Equimax policy. This new marketing piece can help you find the option that works best for them.
FR Participating Whole Life
Universal Life
1816 Download cover image for file Corporate Preferred Retirement Solution (corporate borrowing) (generic flyer) Corporate Preferred Retirement Solution (corporate borrowing) (generic flyer) File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Sales Strategies
1815 Download cover image for file Corporate Preferred Retirement Solution (corporate borrowing) Checklist Corporate Preferred Retirement Solution (corporate borrowing) Checklist File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (corporate borrowing) and how it can impact them and their business.
FR Sales Strategies
1563 Download cover image for file Corporate Preferred Retirement Solution (shareholder borrowing) (generic flyer) Corporate Preferred Retirement Solution (shareholder borrowing) (generic flyer) File
Provides a generic overview of the Corporate Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Participating Whole Life
Universal Life
1556 Download cover image for file Corporate Preferred Retirement Solution (shareholder borrowing) Checklist Corporate Preferred Retirement Solution (shareholder borrowing) Checklist File
Review this checklist with your clients to ensure they understand the Corporate Preferred Retirement Solution (shareholder borrowing) and how it can impact them and their business.
FR Participating Whole Life
Universal Life
1564 Download cover image for file Preferred Estate Transfer (generic flyer) Preferred Estate Transfer (generic flyer) File
Provides a generic overview of the Preferred Estate Transfer concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Participating Whole Life
Universal Life
1689 Download cover image for file Preferred Estate Transfer using Universal Life Preferred Estate Transfer using Universal Life File
The Preferred Estate Transfer is a tax-efficient ways for clients to build and transfer wealth by redirecting money from taxable investments to pay the premiums for a permanent life insurance policy.
FR Universal Life
1565 Download cover image for file Preferred Retirement Solution (generic flyer) Preferred Retirement Solution (generic flyer) File
Provides a generic overview of the Preferred Retirement Solution concept without a specific reference to Equimax participating whole life or Equation Generation IV universal life.
FR Participating Whole Life
Universal Life
1568 Download cover image for file Preferred Retirement Solution Checklist Preferred Retirement Solution Checklist File
Review this checklist with your clients to ensure they understand the Preferred Retirement Solution and how it can impact them.
FR Participating Whole Life
Universal Life
2191 Download cover image for file Universal Life: Equitable Generations Universal Life: Equitable Generations File FR Universal Life
1989 Download cover image for file Wealth Transfer to a Grandchild Wealth Transfer to a Grandchild File FR CH Participating Whole Life
Universal Life
1981 Download cover image for file Wealth Transfer to an Adult Wealth Transfer to an Adult File FR CH Participating Whole Life
Universal Life
1197 Download cover image for file Which kind of life insurance is right for you? Which kind of life insurance is right for you? File
FR General Content
Universal Life
1569 Download cover image for file Tax and estate planners' guide to corporate life insurance Tax and estate planners' guide to corporate life insurance File
This guide is a support piece for tax and estate planners who want a high-level review of two unique planning opportunities using corporately-owned life insurance to help meet estate & retirement needs.
FR Sales Strategies
1190 Download cover image for file Universal Life Investor Profiler Questionnaire Universal Life Investor Profiler Questionnaire File
Equitable Life's Investor Profiler Questionnaire can assist in determining a suggested asset mix for your clients savings within their Equation Generation IV universal life plan.
FR Universal Life
1193 Download cover image for file Universal Life Savings & Investment Options Universal Life Savings & Investment Options File
An overview of the Savings and Investment Options in our universal life plans. Providing the investment objective, top investments, volatility and segmentation of the Linked Interest Option Accounts.
FR Universal Life